New Models of Business in Society – R. Edward Freeman

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About this Course

In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.

WHAT YOU WILL LEARN

• New models of how to run an effective business that makes the world a better place
• Corporate responsibility, philanthropy, and building sustainable value
• Creating value for stakeholders through conscious capitalism and stakeholder theory
• How to develop a business idea that makes money and makes the world a better place

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