Name: Michael Senoff – Hidden Marketing Assets Pro System
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Michael Senoff – Hidden Marketing Assets Pro System

HERE’S WHAT YOU GET . . .Below are forty-eight (48) HMA resources all included with this package.Each of the resources are offered as a mp3 download and play audio button.You can take the lessons with you on the go.

Download or play from your smart phone, home computer, lap top or mp3 player.

Most lesson comes with the word for word printable PDF transcripts.

Now you’ll have my most complete collection ever offered on becoming and HMA Marketing Consultant.

All the tools and training you need to get the paying clients you want.

Look at what you get.

Pro 1-48

1. Video Library
2. System Recordings
3. Implementation Guides
4. Group Training Workbooks
5. Slide Presentations
6. Special Reports
7. Rights To 250 Audio Interviews
8. Marketing Templates
9. Opportunity Analysis Training
10. Unique Selling Proposition
11. Getting Clients Interviews
12. HMA Conference Calls
13. Telemarketing Training
14. How To Become A Consultant Interviews
15. Inspirational Calls
16. Motivation and Success Interviews
17. Rights To Audios Transcripts
18. Founding Fathers of Client Generation Audio Interview Series
19. Art Hamel Business Buying System
20. Joint Venture Magic
21. Barter Secrets
22. Jim Camp Negotiating Training
23. Rand Brenner IP Licensing Mastery
24. Stan Billue Highest Paid Salesman On Earth
25. Ben Settle Email Writing Secrets
26. Get Your Product Into Wal-Mart
27. High Intensity Brain Training
28. How I Made a Bundle on Craigslist
29. Emergency Fast Cash Interviews
30. Guerilla Internet Marketing Audio Series
31. Internet Marketing 101 Audio Series
32. Lost Files of Internet Marketing
33. Contracts and Agreements Guide
34. Audio Marketing Secrets
35. Secret Free Links Of The Internet
36. Make a Million Per Year Cleaning Offices System
37. World’s Greatest Ads Transcripts
38. USP Magic
39. Eugene Schwartz Rare Ad Collection
40. PR & Free Advertising How To Get It
41. Best Copywriting Interviews
42. Referral Getting Secrets
43. Advanced Selling Interviews
44. Claude Hopkins Rare Ads
45. Unconscious Selling Unlock The Buying Code
46. Direct Selling
47. Health Expert Interviews
48. Police Pen

You’re going to love what I’ve put together for you on this ultimate marketing consultant self help resource. It’s my most complete HMA System ever.

Each one of resources are designed to give you the tools you need to get money coming in fast, even if you have no selling, coaching or business experience.

1. Video Library

Now you can watch all your HMA DVD training online.As you start to watch these videos, you’ll see Richard and his students following along.You’ll start with the HMA Live Seminar totaling 6 DVDs.You get more than 17 hours of HMA Marketing Consulting Training Videos.

You’ll be able to watch these videos online from any computer.

Your HMA Marketing Consulting Training features Richard at the top of his game. You’ll see Richard teaching a packed house full of future successful marketing consultants and coaches, who are students of his HMA system.

Each student paid thousands of dollars to attend this live training.

This video training is like having Richard right there with you showing you exactly what to do each step of the way.

* VIDEO #1 Hidden Marketing Assets Consulting Training
* 217 minute video (3 hours and 37 minutes)

* VIDEO #2 Hidden Marketing Assets Consulting Training
* 205 minute video (3 hours and 25 minutes)

* VIDEO #3 Hidden Marketing Assets Consulting Training
* 214 minute video (3 hours and 34 minutes)

* VIDEO #4 Hidden Marketing Assets Consulting Training
* 201 minute video (3 hours and 21 minutes)

* VIDEO #5 Hidden Marketing Assets Consulting Training
* 132 minute video (2 hours and 12 minutes)

* VIDEO #6 Hidden Marketing Assets Consulting Training
* 124 minute video (2 hours and 4 minutes)

HMA Group Training Videos

This is Richard’s most recent video which has him conducting a live Group Training for 15 business owners wanting to learn how to grow their businesses using the HMA System.

The Group Training concept is another way for you to earn income.

If you were to do Group Training for 10 businesses, charging only $1000 each, for example, you’ll would have made $10,000 for only 12 hours of actual training work.

That’s $830 per hour.

This is great if you like speaking and are comfortable teaching others.

Your set of Group Training videos will show you exactly how to execute this training.

You’ll have access to pre-designed workbooks to provide each one of your paying group training clients.

And you may even have these workbooks private labeled with your consulting name on the cover.

The Group Training curriculum is done for you. You just follow the training in the videos and follow along as your group learns how to implement the HMA System for their own business.

These business owners will love you for this training.

This is the same training used by Dell and IBM in their learning management platforms. These companies don’t market their training under the HMA brand, but they use the same curriculum as what you are going to get.

Richard discovered that many of the businesses he talked to wanted his consulting services but could not afford his one-on-one fees.

As a result, Richard started working with manufacturing associations and started doing Group Trainings with 10 to 20 business owners at a time.

Each Group Training session can last between two to three hours twice per month for three months.

If you’re the coach who likes an exciting group atmosphere and does not want to do one-on-one coaching, this group training may be right for you.

Here’s what you’ll hear and see in this training.

* VIDEO #1: Overview Foundation, Results & The Impact Of The HMA System
* 112 minute video (1 hour and 52 minutes)

* VIDEO #2 How To Uncover Your Unique Selling Proposition For A Lot More Sales!
*75 minute video (1 hour and 15 minutes)

* VIDEO #3 Integrating The USP For A Lot More Sales

* 77 minute video (1 hour and 17 minutes)

* VIDEO #4 Sales Training Workshop

* 80 minute video (1 hour and 20 minutes)

* VIDEO #5 Customer Relationship Marketing For A Lot More Sales
* 60 minute video (1 hour)

* VIDEO #6 Marketing Alliances For A Lot More Sales
* 70 minute video (1 hour and 10 minutes)

* VIDEO #7 Customer Advertising For A Lot More Sales
* 41 minute video

* VIDEO #8 Community Relations For A Lot More Sales
* 19 minute video

* VIDEO #9 One-to-One Marketing For A Lot More Sales
* 32 minute video

*VIDEO #10 Internet Marketing For A Lot More Sales (Bonus Step)
* 54 minute video

Your set of Group Training videos will train you how to execute the HMA training in a group workshop setting so you can teach to many rather than one-to-one, multiplying your income while leveraging your time.

Your Group Training curriculum is done for you. You just follow the training in the videos and follow along as your group learns how to implement the HMA System for their own business.

2. Online System Recordings Training in Downloadable mp3 Files

With your HMA membership you will receive 25 hours of cutting edge HMA training in consulting and marketing in mp3 audio files. There is no reason you need to be glued to your computer to listen to this training. We want you to get out and learn, too. Drop these mp3 files into your iPod and go for a walk. Listen in as you drive to pick up your kids. Turn wasted time standing in line into learning time.Richard’s first live marketing consulting seminar was conducted in early 1995. Your 1995 training features Richard at the top of this game, teaching a room packed with students his system for becoming a successful marketing coach. Each student paid over $5000 to attend.You will learn everything you need about capturing clients and creating marketing systems for them. It is like having Richard right there with you, showing you exactly what to do each step of the way.1) Introduction And Foundation Of The System

2) Marketing Seminar I

3) Marketing Seminar II

4) Growing Your Consulting Practice Part 1

5) Growing Your Consulting Practice Part 2

6) Growing Your Consulting Practice Part 3

7) Marketing Evaluation

8) Uncovering The Unique Selling Proposition Part 1

9) Uncovering The Unique Selling Proposition Part 2

10) Integrating The USP Lev. The Current Marketing

11) How To Close Every Sale Seminar Part 1

12) How To Close Every Sale Seminar Part 2

13) Database Marketing Part 1

14) Database Marketing Part 2

15) Media Part 1

16) Media Part 2

17) Advanced Media Part 1

18) Advanced Media Part 2

19) Marketing Audit

20) Community Direct Marketing Part 1

21) Community Direct Marketing Part 2

You will also receive a full 2005 Online Training collection in mp3 downloadable format.

3. HMA Implementation Guides

This is the guts of your HMA Marketing Consulting System. It shows you the steps to executing the system for you and your clients. It tells you what to do, when to do it, and how to do it. This is the key to unlocking your client’s marketing assets.You will receive a total of ten HMA operation manuals showing you each step of capturing clients and making them profits using Richard’s systemized way of marketing, without them spending more money on advertising.This collection represents the core of the HMA System. Each module walks you through all the steps of the HMA Marketing Consulting System. You will reference these materials as you take your clients through the steps of the HMA System.Richard spent years creating and refining these modules. You will have digital access to all ten operations modules as downloadable and readable PDF files.

Here is an outline of each module and what you’ll learn in each.

Module One: Foundation Of The HMA Marketing System (46 Pages)

Foundation
System Philosophy and Uniqueness
Actual Case Studies
Sample System Outline/Proposal
Sample Client Agreement
Fee Based Agreement
Contingency Agreement

Module Two: How To Successfully Grow Your Consulting Practice (217 Pages)

Mission Statement/USP Of HMA Marketing System Tele-Prospecting Scripts And Telephone Follow-Up Letter
Marketing Assessment Questionnaire
Marketing Presentation To Prospective Client
How To Close A New Client
How To Determine The Fee
Fee Based Direct Mail Letter/Email Marketing Brochure Ideas
Large Postcard Promoting 30 Minute Consultation Seminar
21 Page Marketing Report For Use In Prospecting
FREE REPORT: How To Increase Your Business Revenue And Profits 25%-100%
Chamber Of Commerce Endorsement Letter
Seminar Workshop On Hardcopy And PowerPoint
New Promotion Letters And Agreement For Group Training – Train The Trainer Workshops
Quick Fix Marketing – One-Shot Turn Around Strategies For 50 Different Companies
The Headline Bank – 100 Of The Top Money Making Headlines Ever Written
Other Prospecting Methods – Business Shows, Groups And Associations, Niche Marketing Vertical Marketing
Phone Consultation Outline

Module Three: Determining a Business’ Unique Selling Proposition (USP) (68 Pages)

Overview
Definition Of USP And Examples Of Successful USPs
Project Implementation – The Four Steps Needed To Successfully Implement This Module
How To Determine And Write A USP For Your Client
Focus Group Questions With Owner And Staff Customer Survey Questions
Competitive Analysis Matrix

Module Four: Integrating The USP And Leveraging Current Marketing For Increased Sales (136 Pages)

Overview: How To Determine A Client’s Current Selling Process
Project Implementation: The Four Steps Needed For Successful Implementation Of This Module
Implementing Follow-Up Systems
Customizing A Sales Training Workshop For Your client.
Sample Of Sales Training Workshops With The Answers – Also On DVD
Developing Packages And Value Added Services
Productivity And Sales Report Samples
Personality Profile To Identify The Right Sales People

Module Five: Database Marketing – Increasing The Value Or Worth Of A Customer And Increasing Revenue And Profit By Increasing Repeat Purchases (57 Pages)

Overview
Project Implementation – Four Steps Needed To Successfully Implement This Module
Identify And Segment Customer Base
Back-End Selling Opportunities
Sample Letters To Increase Purchases And To Reactivate Past Customers
12 Letters To Use In Follow-Up To Prospective Customers
Special Savings Certificate Sample

Module Six: Creating Profitable Media Advertising (135 Pages)

Overview
The Advertising Situation Analysis Tool The Creative Strategy
How To Do Good Copywriting For Advertising And Developing The Media Plan
50 Page Report On Yellow Pages Advertising And Newspaper Scoring
How To Write And Schedule Effective Radio Commercials
Project Implementation – The Four Steps Needed To Implement This Module
How To Use Local Advertisers, Designers, Printers For Outsource Help

Module Seven: Marketing Alliances (48 Pages)

Overview
Project Implementation – The Four Steps Needed To Implement This Module
How To Uncover Marketing Alliance Prospects
Sample Letters Of Cross Promotion, Ticket To Event Cross Promotion, Value Card Cross Promotion, And Reverse Cross Promotion
Joint Venture Sales Letters
Joint Venture Prospecting Letters

Module Eight: Community Marketing/PR (23 Pages)

Overview
Project Implementation – The Four Steps Needed To Implement This Module
How To Determine And Create Newsworthy Material About Your Client
How To Write A Press Release
Sponsorship/Contribution: How To Turn Them Into Marketing Tools
Implementing Community Marketing Efforts
How To Turn Your Business Into An Education/Teaching Business

Module Nine: Direct Marketing (92 pages)

Overview
Project Implementation: The Four Steps Needed To Implement This Module
How To Find Mailing Lists
Determining The Appropriate Lists/Target Marketing Testing The List
How To Write Direct Mail Copy
How To Get The Best Response To Any Direct Marketing Effort
The Envelope
Postage
Headlines
Urgency
P.S.
Compelling Offer
Short Or Long Copy?
What Are All The Direct Marketing Tools And How To Use The Right One!
Tele-Prospecting
Direct Mail
Email
Website
Salespeople
Infomercial
Newsletter/E-Zines

Internet Marketing (241 pages)

Overview
What Is Your Business Objective
Website Scorecard
Branding On The Web
Steps To An Effective Website
E-Commerce With Your Website

With your Advanced Membership, you’ll receive everything in the basic membership, plus additional Advanced Modules.

4) Group Training Workbooks

With this training, you’ll receive eight PDF workbooks in total. Beautifully designed, 8 1/2 X 11 with full color covers.These pre-designed marketing curriculum workbooks are totally ready for you to provide to each one of your paying group workshop clients. You may have these workbooks private labeled with your consulting name on the cover (10 sets minimum). You can order the group training workbooks in a generic form for $60 per set with no minimums.You will follow the group training videos from HMA Resource #3 as your clients learn how to implement all the HMA Steps in the HMA System for their own business. These business owners will love you for this training, which is different from your one-on-one clients.With your one-on-one clients, you are the implementer of the system. With group training clients, you become a coach, offering teaching and support only.

This marketing system is branded under a different name and used by the U.S. Department of Commerce. The system is exclusively licensed by centers of the U.S. Department of Commerce’s Manufacturing Extension Partnership network throughout the United States.

In 2006, Dell Computers began to sell the popular Dell Learning System with the 7-STEPS training course included. In 2007, IBM showcased a Corporate Learning System at trade shows across the USA (including Linux World in San Francisco and Brain Share in Salt Lake City) which now features the 7-STEPS training course!

Since 1995, The International Guild of Professional Consultants (IGPC), headquartered in Orlando, Florida, has endorsed and used the system to train over 2000 members in marketing and sales consulting skills.

You’ll receive eight total workbooks in each set. The workbooks look fabulous and are printed in 4 colors, and you will receive one set with your HMA System. If group training is the way you want to go, you only pay $50 per set.

Workbook #1: Uncovering Your Unique Selling Proposition (35 Pages)

Defining Your Unique Selling Proposition
How To Determine Your Own Unique Selling Proposition
Your USP – A Definition Of Who You Are Or Can Be
Multiple Unique Selling Propositions
Four Steps And Tools For Determining And Uncovering Your USP
Preview Of Step Two

Workbook #2: Integrating USP For Exponential Growth (16 Pages)

Overview
Determining Your Starting Point – Your Core Sales Numbers
Managing Your Core Sales Numbers
Using Your USP To Generate More Sales
Converting Prospects Into Customers
Increasing The Value Of Each Customer

Workbook #3: Database Marketing (26 Pages)

Overview
Capturing Customer Information
Communicate With Your Customer Base
Reward Your Customers
Referrals And Endorsements
Project Implementation
Sample Letters

Workbook #4: Strategic Marketing Alliances (15 Pages)

Overview
Strategic Marketing Alliances: Why Are They Important?
Establishing Strategic Marketing Alliances
Letters Of Endorsement
Cross-Promotions
Example Of A Cross-Promotion

Workbook #5: Custom Advertising (36 Pages)

Overview
The Advertising Situation Analysis
The Creative Strategy
Arranging For All Copy Writing And Production
Develop The Media Plan And Arrange For The Buys

Workbook #6: Community Relations And PR (14 Pages)

Overview
Community Relations And Publicity
Workshops, Seminars And Simple Talks
Community Involvement
Review

Workbook #7: One-to-One Direct Marketing (41 Pages)

Overview
Types of One-to-One Marketing: Direct Mail
Types of One-to-One Marketing: Classified Ads
Types of One-to-One Marketing: Telemarketing
Getting your One-to-One Marketing Started
One-to-One Backend Selling
Examples and Final Assignments

Workbook #8: Internet Marketing – Is Your Website Making Enough Sales? (16 Pages)

Perhaps you finally built your initial website and planted your Internet stakes in the ground. If you are like most companies, your current web site is like 99% of the world’s websites – a sophisticated online brochure. It may look great, and it may even be effective, but there is so much more that it can do to help you improve your competitive position.

In this bonus step, you’ll learn how to:

Increase Market Share
Streamline Your Operations
Promote New Products And Services
Prepare Your Organization For The Future
Building Customer Loyalty

5) HMA Group and Solo Marketing Slide Presentations

24-7 “Remote Control Consulting Services” Selling ToolSelling consulting services to people who don’t want consulting can kill your motivation and eat up hours of valuable time. You should only be selling your services to QUALIFIED prospects.With the HMA System, you receive a valuable time-saving tool to “pre-sell” your consulting and coaching services for you. It is a PowerPoint Presentation outlining all the steps in the HMA system.This presentation lets you send a link to any prospect in the world with Internet access, and have them learn about what you can do for their business as an HMA Coach. In other words, it takes you out of the selling position UNTIL they have gone through the presentation.

If a prospect views the presentation, they has qualified themselves as a legitimate prospect who is worthy of your valuable time. You’ll get this presentation customized with your photo, company logo, your website and your email address branded throughout. I’ll do all the production and coding for you, as well.

This tool has saved me hundreds of hours pre-selling by educating prospects about the HMA system without my direct involvement. You could pay $1000’s to have a selling tools like this produced. However, it’s yours to use and personally brand the second you become an HMA Marketing Coach. It is designed to benefit you in two ways:

This training is an addition to the other training on Video #3 in your HMA system. This PowerPoint presentation is different because it is web and computer based. Any prospective client or customer can view it on their own time from any computer in the world. It is also designed to train you how to conduct a group presentation. Listen in as Richard and I role-play throughout the entire presentation. Your prospects will not know that we are acting. It is realistic enough that the client can listen in and learn how the HMA system can benefit their business by the examples covered in the minute presentation.
Another way you can use this presentation is to sell the Opportunity Analysis. The presentation separates the serious clients who want to grow their business, from the ones who are not serious. After you have either taken a prospect through this presentation on your own or had them listen to the audio while following the presentation, you’ll have an opportunity to sell them a detailed analysis of their business. You can charge anywhere from $500 to $2500 for conducting a detailed “business audit” and analyzing their business in more detail. You’ll use the “HMA Opportunity Analysis Worksheet” and other questionnaires provided in your training materials.

Follow the steps below to get started.

Step 1 – Play the audio instructions above
Step 2 – Create a folder called “HMA Slide Presentations”
Step 3 – Download a free PowerPoint presentation viewer
Step 4 – Go to a blog and choose the presentation
Step 5 – Click on a title and enjoy!

6) Rights and Special Reports

Here is a list of all your HMA reports which you now have the reprint and resale rights to. You do not pay me any royalties, and you keep all of the profits. You can give them away for free, package and sell them to prospective clients, or use them as educational incentives.These reports will be made available for you to download in Microsoft Word and in PDF formats. These downloads are different from some of the reports that you may have seen on my site. I have removed the header and footer links leading to my site so that you may customize these reports for your specific needs.You can type in your name, and add a short footer which says, “compliments of (your name).” You can print these reports as is and have a personalized stamp or label on the back. This way, your prospect will call you back for consulting services. The front cover of the report cannot be changed, and website and company name is NOT listed on most of these reports.A few of the reports that are related to my audio interviews do have my contact information on them, which you may alter this if you wish. Robert Boduch is the author of many of these reports, and he owns the copyrights.

As an HMA consultant, you are granted the digital and print duplication resale rights of these reports. Use them as a lead generating tool for your consulting business. There are thousands of dollars worth of consulting advice contained in the reports. Use them well.

1. Report No. One
Special Report “Behind Closed Doors” Vol.1: 21 Insider Consulting Secrets You’re Not Supposed To Know. This is 86 pages of the most revealing, proprietary consulting secrets on the subject of marketing consulting that exist anywhere.

Transcripts

Report 01 – Behind Closed Doors (PDF Format)
Report 01 – Behind Closed Doors (Word Format)

2. Report No. Two
The Headline Bank: 100 Of The Top Money-Making Headline Transcripts

Transcripts

Report 2 – Power Words That Sell (PDF Format)
Report 2 – Power Words That Sell (Word Format)

3. Report No. Three
Quick Fix Marketing: One-Shot Turnaround Strategies For 50 Different Companies. If all you did was take that one business report that you’ll be getting in Volume Two, you’d have 50 marketing plans for 50 different businesses that you can go out and use.

Transcripts

Report 3 – 50 Quick Fix Marketing Strategies (PDF Format)
Report 3 – 50 Quick Fix Marketing Strategies (Word Format)

4. Report No. Four
Insider Business Strategies: Five Ways To Increase Your Bottom Line Profits Without Spending An Extra Dime On Advertising.

Transcripts

Report 4 – Developing An Unstoppable USP (PDF Format)
Report 4 – Developing An Unstoppable USP (Word Format)

5. Report No. Five
Special Classified Magic: “How To Make Your Small Ads Pay Off In A Big Way !” (Best Selling Book 80 pages)

Transcripts

Report 5 – Classified Advertising Magic (PDF Format)
Report 5 – Classified Advertising Magic (Word Format)

6. Report No. Six
Headline Q & A’s – Frequently Asked Questions About How Anyone, Anywhere Can Write Compelling, Moneymaking Headlines, Quickly & Easily.

Transcripts

Report 6 – Headlines Q&A (PDF Format)
Report 6 – Headlines Q&A (Word Format)

7. Report No. Seven
How To Get Free Advertising With Classifies Ads

Transcripts

Report 7 – Free Advertising With Classified Ads (PDF Format)
Report 7 – Free Advertising With Classified Ads (Word Format)

8. Report No. Eight
The Power Of Unique Selling Propositions – Why Your USP Must Be #1 In Marketing.

Transcripts

Report 8 – Why Your USP Must Be First In Marketing (PDF Format)
Report 8 – Why Your USP Must Be First In Marketing (Word Format)

9. Report No. Nine
How To Up Your Profit In A Down Economy: 114 Tips, Techniques, And Tactics To Kick-Start Your Cash Flow, Boost Your Business, And Pile Up Your Profits, When Other Businesses Are Struggling Just To Survive!

Transcripts

Report 9 – Up Your Profit Report (PDF Format)
Report 9 – Up Your Profit Report (Word Format)

10. Report No. Ten
Seven Quick And Easy Headline Formulas. Your Instant Reference Guide To Creating Explosive, Attention-Grabbing Headlines Anytime!

Transcripts

Report 10 – Headline Formulas (PDF Format)
Report 10 – Headline Formulas (Word Format)

11. Report No. Eleven
Yellow Pages Success Secrets: “How To Attract More New Business With A Riveting Ad That Captures Immediate Attention.”

Transcripts

Report 11 – Yellow Pages Top Tips (PDF Format)
Report 11 – Yellow Pages Top Tips (Word Format)

Report No. Twelve
140 Quick Headline Tips: Easy To Use Techniques, Tactics And Ideas For Creating Powerful, Riveting Attention-Grabbing Headlines.

Transcripts

Report 12 – Headline Tips Booklet (PDF Format)
Report 12 – Headline Tips Booklet (Word Format)

13. Report No. Thirteen
How To Use Brochures To Grow Your Business: 79 Profit-Boosting Ideas, Tips, Tactics, And Techniques To Help You Gain Maximum Marketing Value From Every Brochure!

Transcripts

Report 13 – Brochure Marketing Magic (PDF Format)
Report 13 – Brochure Marketing Magic (Word Format)

14. Report No. Fourteen
How To Double Your Business In The Next 90 Days: Eleven Key Concepts For Turning Your Business Into A Powerful, Customer-Focused Marketing Machine!

Transcripts

Report 14 – Double Your Business Action Report (PDF Format)
Report 14 – Double Your Business Action Report (Word Format)

15. Report No. Fifteen
The Ultimate Idea-Inducing, Creativity-Enhancing Sample Headline Collection: Over 600 Examples Of Published Headlines Including Some Of The Best Ever!

Transcripts