FEATURES + MODULES

The number one thing holding most people back from creating a lead magnet is not knowing what to offer. Inside of this exciting first module I’ll help you understand your dream customers (and figure out what they really want) in a simple and strategic manner that you’ve never seen before. I’ll be sharing with you the way that I develop the brand and message behind all of my businesses, and how you can use that information to stand out and connect with your dream customers too!

the fexmall

HOW IS PLM DIFFERENT?

• MOST LIST BUILDING EXPERTS HAVEN’T ACTUALLY SUCCESSFULLY BUILT A LIST. We live in a crazy world, and unfortunately there are a lot of people out there creating products and programs who “talk the talk” but haven’t “walked the walk.”
• MOST LIST BUILDING PROGRAMS OUT THERE WILL TELL YOU THAT IT DOESN’T MATTER WHAT YOUR LEAD MAGNET IS AS LONG AS YOU HAVE ONE – WRONG.What you offer as your lead magnet is incredibly important.Not just because it determines how quickly you build your list, but because it determines WHO joins your list.The lead magnet that you offer is CRITICAL to attracting the RIGHT leads.If you have the wrong lead magnet, you are going to build the wrong audience.If you build the wrong audience you will struggle to sell the products and programs that you have created for your “ideal customer.”
• MOST LIST BUILDING PROGRAMS OUT THERE WILL TELL YOU TO JUST THROW UP ANY OLD OPT-IN PAGE.I am going to show you how to create opt-in pages that are remarkable in their attention to detail in regards to design (because the look and the feel of your opt-in page most likely their first touchpoint and the entrance to your brand).You only get one first impression right? Are you happy with yours?Stop using horrible looking templates because you don’t know which colors to use, fonts to mix, or how to create great images.You don’t need to be tech savvy or a graphic designer to create incredible opt-in pages.I can show you how to create beautiful, professional looking pages that you can quickly create yourself.The images you use, the copy you write all is incredibly important! I’m going to show you how to do this RIGHT so that you don’t miss out on turning a single visitor into a lead.
• MOST LIST BUILDING PROGRAMS WILL TELL YOU TO JUST PUT A LITTLE OPT-IN BOX FOR YOUR NEWSLETTER ON YOUR SITE.I’m going to show you how to maximize options on your site in over 15 unique ways to make sure that your hottest prospects (aka people visiting your site) actually end up on your list.
• MOST LIST BUILDING PROGRAMS GIVE YOU A MILLION IDEAS OF WHAT YOU COULD DO, BUT NEVER TELL YOU WHAT YOU SHOULD DO.I am going to make this simple and easy by refining all of the ideas out there and providing you with a clear plan to follow to build your list based upon culminating several of the “best” list building trainings out there and researching the proven best practices from the real experts in the space.

Empowers fresh entrepreneurs to start a business by helping them focus on six key stages during the building process.

I heard time and time again that any freebie will do, as long as you have something on your site for people to sign up for. I really struggled to focus on a lead magnet and other list building tactics. I questioned why I should put effort into this. I read an article here, a blog post there, but it was great to have it all in 1 place: The Perfect Lead Magnet!

“I had never created an opt-in page prior to this training, and now, I feel like a pro!”

More than tripled my list size using 2 lead magnets with 39% conversion rates!

Implemented Melanie’s Challenge strategy!

Made a fun flip book using my repurposed content!

Followed Melanie’s Thank You Page format for after sign-ups and garnered tons of Facebook engagement!

“I’m finally in control of my email list growth. I’ve never felt like this before!”

“This is a great systematic approach that you can repeat over and over again to acquire new leads from different promotional strategies.

The last module about promotion is worth its weight in gold! It was broken down into actionable steps that I could realistically accomplish each week in to really make progress building my list.”