Megan Adams – Social Media Marketing: Managing Online Communities

Social Media Marketing: Managing Online Communities

By: Megan Adams

Skill Level: Beginner

Duration: 51m 44s

Released: December 6th, 2015

Updated: April 26, 2018

Description:

Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it’s easier than ever to create an online community of your own. But it’s important to know how to engage visitors in the right way. Your online audience can be your best advocates—and help you attract more fans and followers. In this course, Megan Adams explores how to turn an online audience into a true community. She walks you through strategies for the most popular social media tools, like Facebook and Twitter, and free and paid tactics for gaining followers and growing your community. Plus, get tips on creating and sharing content that keeps your audience engaged.

Topics include:

• Building an online community
• Using social media to build community
• Creating content to engage your audience
• Finding brand advocates
• Measuring your community’s growth

Contents:

• Introduction
• 1. Introduction to Community Building
• 2. Building your Online Community
• 3. How to Grow your Online Community
• 4. Measuring your Success
• Conclusion

Author:

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