SEO Keyword Strategy

By: Matt Bailey

Duration: 4h 21m

Level: Appropriate for all

Released: Feb 27, 2014

Updated: Oct 12, 2017

Description:

Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.

Topics include:

Understanding how keywords work
Using long-tail keywords, phrase patterns, and plurals
Organizing keyword data with a keyword spreadsheet
Interpreting data and discovering searcher intent
Measuring keyword competitiveness and brand impact
Examining keyword demand and keyword trends
Applying keywords to your website for maximum searchability
Creating effective PPC ads based on keywords
Understanding PPC bidding strategies to avoid costly mistakes
Measuring results so you can further prioritize marketing efforts

Author:

Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.

Matt resides in the heart of the “Hall of Fame City” (also known as Canton, Ohio). Aiming to carry on his city’s legacy, he’s developed marketing expertise and technical know-how that’s helped him become a leader in his field.

Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program.

Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.

Matt’s claim to fame doesn’t stop there. He’s worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe.

According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—”No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt.”

He’s the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.

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