Marketing strategy to reach 1,000,000 people – Alex Genadinik

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This course is designed to make you a great marketer in a very short amount of time. In the course, you will learn top social media marketing strategies, how to do SEO (search engine optimization), and even some of the effective offline marketing strategies.

The course gives you a wealth of information with over 8 hours of video lessons. There are over 90 lessons on various marketing topics.

The course is made up of 5 parts. The first part of the course is meant to give you very solid marketing fundamentals. The second part of the course goes over some of the top offline marketing strategies, many of which we can then take and use in our online marketing strategies. The third part of the course goes over top social media marketing strategies. The fourth part of the course covers SEO (search engine optimization). And the fifth part of the course covers unique tutorials for how to market specific products or websites.

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

All advice in this course comes from things I have done personally. So there is no guessing and no theory. I know the ins and outs of every tactic I suggest because I use them all in my own business. Additionally, I am an author of a marketing book on how to reach 1,000,000 people with your marketing efforts. Many of the suggestions in the marketing book are made into lessons in this course. So by the end of this course I am confident that you will be a great marketer!

I wish you good luck with your business, and sincerely hope that this course will help you!

Course Curriculum

Course Introduction: Watch This First To Understand What You Get From The Course

• Course introduction and how you can get the most out of the course (2:43)
• How to use the discussion to get my personal feedback for you and your business (1:17)
• Pro tip how to quickly get through this course (1:55)
• Example of how to get a lot of traffic to a piece of content-1 (7:10)

First: High Level Theory And Marketing Fundamentals

• Example of how to get a lot of traffic to a piece of content-2 (6:27)
• Section 2 marketing fundamentals introduction (1:27)
• History and economic roots of marketing (3:10)
• Marketing as experienced by small business owners (2:58)
• Difference between marketing and advertising (2:29)
• NEW How to identify your target market (4:38)
• NEW How to identify your avatar (2:49)
• Introduction to marketing with the 4 pillars of every marketing campaign (3:12)
• What is KPI and setting goals for your marketing efforts (2:50)
• Leveraging big platforms (2:38)
• Sales funnel how to identify, optimize, and improve your sales funnel (5:30)
• AB testing and how to increase conversion rates relation to sales funnels (4:50)
• Seth Godin and the concept of the Purple Cow (4:57)
• Should you hire a marketing agency to do your marketing (3:11)
• Common marketing mistakes (12:13)

Offline Marketing (Elements From This Will Strengthen Our Online Marketing!)

• How offline marketing will help us reach 1,000,000 people (1:57)
• Marketing with business cards tutorial (3:46)
• Marketing by presenting at events (3:50)
• Selling products in brick and mortar stores (3:14)
• Marketing with flyers (6:31)
• Door to door sales (7:38)

SEO (search engine optimization) beginner to advanced to very savvy!

• How SEO will help us scale to 1,000,000 people (2:37)
• SEO basics and fundamentals (14:06)
• SEO basics and fundamentals 2 setting the title and description meta tags (4:58)
• Keyword research very important in SEO-1 (9:43)
• Keyword research very important in SEO-2 (8:39)
• Long tail. vs. short tail SEO keywords (6:44)
• Cornerstone SEO pages that get shared more and rank better (3:43)
• SEO secret to beat competition with matching intent (5:48)
• NEW .SEO ranking factors from top experts (10:59)
• NEW-Example of how to use authoritative sites to rank in Google (7:31)
• Google SEO for new sites (3:17)
• Inbound marketing tutorial (5:57)
• Blogging and guest blogging for SEO (8:05)
• How to dominate Googles top 10 search results for niche searches (5:13)
• Smart Non Google SEO NOT Yahoo and Bing (6:53)
• Link building for SEO 10 ways to get high quality links for SEO via publicity (10:37)
• NEW What makes a link good for SEO (6:41)
• Interlink your own pages for an SEO boost (2:59)
• Create links from a page to the same page for extra SEO boost (3:20)
• Gray hat SEO, when keyword stuffing is ok and when not to do it (5:57)
• NEW Powerful white hat SEO strategy that almost no one talks about (4:35)
• NEW How to rank almost any SEO page (7:03)
• ALL online algorithm DOMINATION (9:28)
• How are you enjoying the course Your opinion is important to me (1:40)

Social media marketing fundamentals and good practices

• How social media marketing will help us scale to 1,000,000 people (1:21)
• Common social media marketing mistakes (3:09)
• How to do social media marketing the right way (8:10)
• Benefits of establishing a social media presence over trying to get press (3:54)
• NEW How to write good headlines that increase clickthrough (5:36)
• Google marketing (5:28)
• Quora marketing how to use Quora to get traffic and boost personal brand (2:46)
• NEW Growth hack to use Quora for SEO, YouTube SEO and to get traffic (8:08)
• YouTube marketing (3:40)
• Podcast marketing how to promote your business with a podcast (5:27)
• Social media marketing section summary (2:47)

Tools & extra techniques to maximize your social media reach

• Using hashtags in your social media updates (3:13)
• The .viral coefficient formula for calculating viralit how to become viral (5:42)
• Net promoter score (3:21)
• Buffer app to automate social media updates (1:47)
• How to maximize social sharing by building it into your product (2:44)
• Mention people in your social media updates to get more exposure (1:34)
• Revive Old Posts WordPress plugin to boost pages by sharing and SEO (3:13)

Twitter marketing

• Twitter marketing (4:13)
• Twitter how to consistently rank in hashtag searches automate it wWordpress (6:39)
• NEW Ideal tweet length to maximize engagement and retweets (1:35)
• NEW Ideal number of hashtags to use in a tweet to amplify sharing engagement (1:42)
• NEW How to get more retweets and boost your Twitter AND SEO (8:47)
• 25 Twitter marketing strategies that combine for 1000 engagement-1 (7:30)
• 25 Twitter marketing strategies that combine for 1000 engagement-2 (9:18)
• 25 Twitter marketing strategies that combine for 1000 engagement-3 (10:29)
• NEW Advanced Twitter strategy to grow followers, sell products 95 automated (10:30)

Facebook marketing

• Facebook marketing (2:23)
• Facebook groups vs. Facebook business pages vs. Fan pages (4:01)
• LinkedIn Marketing How Facebook is the new LinkedIn in some ways (6:55)
• NEW Best hacks to sell from Facebook for free without using FB ads (8:03)
• Facebook-marketing-growth-hack-to-increase-engagement-by-1000 (9:37)
• NEW How to increase Facebook engagement with this image strategy (4:01)
• NEW Paid Facebook advertising-1 (7:18)
• NEW Paid Facebook advertising-2 (6:47)

Combination of social media and SEO to amplify both!

• How social sharing will help your Google SEO (6:45)
• NEW Google Plus posts for SEO (5:51)
• Please take a second to add a review of this course or tell me how to improve it (3:26)

YouTube Marketing

• YouTube section introduction (1:26)
• YouTube SEO How to rank videos in YouTube-1 (7:28)
• YouTube SEO How to rank videos in YouTube-2 (6:13)
• Special plugin to get insights on your and competitors videos on YouTube (4:06)
• How to get your video to appear in YouTubes recommended videos (3:23)
• How to get more views on YouTube-1 (7:32)
• How to get more views on YouTube-2 (6:44)
• How to get more subscribers on YouTube (5:04)

Other Marketing Strategies For Specific Businesses

• Section introduction (0:52)
• Email marketing (5:58)
• How to promote a local service (8:23)
• Leverage events for almost any business How to do event marketing (8:32)
• NEW How to get publicity from events (6:11)
• How to promote a mobile app (8:35)
• NEW Nifty YouTube growth hack for mobile apps (4:47)
• How to get three different types of business referrals (7:50)
• How to choose a domain name (9:11)
• How to set up your website professionally and on your own (4:23)
• Affiliate marketing (9:07)
• How to sell products online and offline (11:44)
• Important How to use product thumbnails to beat your competition (6:25)
• How to sell products on forums effective strategies to promote on forums (5:39)
• NEW How to close sales AIDA classic sales approach that works (10:54)
• Sales copywriting that increases sales potentially manyfold-1 (6:48)
• Sales copywriting that increases sales potentially manyfold-2 (6:11)
• How to increase sales by adding scarcity (2:48)
• How to keep your audience engaged (6:34)
• NEW How to deal with hagglers and people who want a very big discount (2:53)
• How to increase sales and traffic from your email signature (2:12)

Selling Books And Other Products On Amazon

• Section introduction (1:06)
• How to become a best seller even if you are a bad writer (8:25)
• Overview of the main ways people will find your book (6:06)
• Amazon Kindle keyword research, categories and search-1 (9:36)
• Amazon Kindle keyword research, categories and search-2 (8:41)
• NEW Amazon SEO ranking factors (7:41)
• How to use Kindle free promotions (9:36)
• How to use Kindle countdown deals to sell more books (8:28)
• More great strategies to get more book downloads (9:07)
• What it takes to be a best seller on Amazon (4:31)
• Exactly what I did to become a 3 time best seller on Amazon-1 (7:59)
• Exactly what I did to become a 3 time best seller on Amazon-2 (6:42)

Paid Advertising: Few Lectures Since This Course Is On Free Marketing Strategies

• How to cheaply advertise on YouTube (5:55)
• How to cheaply get a lot of Facebook engagement and boost SEO (6:36)
• Facebook boosted posts advertising results strategies when to use it (4:03)
• Paid ads Facebook vs. LinkedIn vs. YouTube vs. GoogleAdwords (5:27)
• Paid search marketing with Google AdWords (3:11)

Case studies of how a few different companies reached 1,000,000

• Section introduction (0:16)
• Problemio.com case study of reaching 1,000,000 people (7:34)
• HakkaLabs.co case study (2:59)
• ComeHike.com case study (7:44)
• YOUR potential case study of a perfect marketing plan and strategy (9:04)

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