Marketing Automation with Mautic: Build your first funnel – Stephen Pratley

What you'll learn

• At the end of my course students will be able to create a simple marketing funnel to promote a digital product, or a service business

Requirements

• Students will need basic familiarity with online marketing terms such as "email campaign" or "landing page"

Description

What is this course about?

The Mautic Masterclass will help you create an automated marketing funnel for a digital product or service business using Mautic – a free open source software tool that includes all the features you need to create the complete funnel

What materials are included?

The course is composed of video of me explaining the concepts, then applying them by building a short marketing funnel, live on screen, where you can follow every last click.

How long will it take to complete?

The course includes 1.5 hours of video, broken down into 18 easy-to-follow steps

On top of that all you need to do is write the text for your emails and sales pages to suit your own product.

Why take the course?

The Mautic Masterclass will give you a rapid introduction to marketing funnels and marketing automation, and help you apply that knowledge immediately to promote your own business idea.

Who this course is for:

• The course is for anyone who wants to drive traffic to an offer of a digital product or a service business.
• It is not suited to retailers with large product ranges or impulse purchase products.

Course content
5 sections • 18 lectures • 1h 17m total length

• Introduction v Creating our funnel pages
• Creating our email campaigns
• Creating our automation logic
• Further resources

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