Marketing Automation with HubSpot – Brad Batesole

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HubSpot is one of the most powerful tools available to marketers today. Using the marketing automation functions in HubSpot, you can build workflows that can help you become more efficient at reaching customers and generating leads. In this course, marketing expert Brad Batesole demonstrates how to create workflows using the marketing automation functions available in HubSpot He explains how to create a strategy, establish a campaign, segment customers through lists, personalize your content around your contacts, and use workflows.

Topics include:

• Benefits of automation
• Defining your goal, audience, and message
• Structuring goals in HubSpot
• Creating a campaign
• Analyzing campaign performance
• Segmenting the audience
• Personalizing content
• Automating workflows

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