Original price was: $2,294.00.Current price is: $399.00.

Digital Download: You will receive a download link via your order email
Save up to 85% compared to Salepage prices. In addition, earn additional points. Save more on your next order.

Please contact email: [email protected] if you have any questions about this course.

Purchase this course you will earn 399 Points worth of $39.90

Category: Internet Marketing Tags: Mini MBA in Marketing, Tags: Mark Ritson (Marketing Week)

Description

Mark Ritson (Marketing Week) – Mini MBA in Marketing

Become the best marketer you can be.

The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.

Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Join them with a full-year subscription to the Mini MBA Alumni Network included. Receive continued access to all of the course videos, readings and resources. Plus, monthly Q&As with Mark, Alumni-led case studies on getting the most out of your learnings, and a global community of passionate marketers supporting and sharing your ongoing journey.

Module 1 Market Orientation

customer focus / business culture / predictive marketing

Module length: 1 hr 21 mins

Readings: 4

Study time: 2 hrs

Module 2 Market Research

research design / qualitative methods / quantitative methods / backwards market research

Module length: 38 mins

Readings: 3

Study time: 2 hrs

Module 3 Segmentation

market mapping /demographics / firmographics / behavioural

Module length: 47 mins

Readings: 3

Study time: 2 hrs

Module 4 Targeting

strategic decisions / mass marketing / target segment portraits / targeting criteria

Module length: 1 hr 7 mins

Readings: 4

Study time: 2 hrs

Module 5 Positioning

brand position / articulation / disruptive execution / perceptual maps

Module length: 1 hr 18 mins

Readings: 4

Study time: 2 hrs

Module 6 Objectives

Purchase funnel / The right objectives / Strategic decision making

Module length: 1 hr

Readings: 5

Study time: 2hrs

Module 7 Product

product creation /product assessment / NPS scores

Module length: 1 hr 26 mins

Readings: 4

Study time: 2 hrs

Module 8 Price

Price settings / Using quantitative models to set a price / Discounting and price wars

Module length: 1 hr 27 mins

Readings: 4

Study time: 2 hrs

Module 9 Integrated Marketing Communications

The S curve / Profitability matrix / Price setting / Elasticity

Module length: 1 hr 3 mins

Readings: 4

Study time: 2 hrs

Module 10 Distribution

Omnichannel / Direct vs indirect channel models / D2C sector

Module length: 59 mins

Readings: 4

Study time: 2 hrs

Your Professor

Mark Ritson, a leading figure in the world of marketing

With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.

He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter

Sale page: https://mba.marketingweek.com/marketing/
Archive: https://archive.ph/Vcl5y

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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