Lucrative Launch Blueprint – Lisa McElmurry

Let me tell you a little story…

When I started my Life Coaching practice in 2000, it was a brand new field with lots of promise. And it really suited me. Tim was the primary breadwinner at the time (he had his own company), and that was by choice – we wanted to start a family!

So I had been seeking a career that would allow me fulfillment, but also the freedom and flexibility to have (and mother) a couple of kiddos.

I loved my Life Coaching – helping people overcome obstacles to manifest their dreams was amazing, and I was grateful every day. I got clients fairly organically, often from referrals – plus, of course, I was keeping my practice to only a certain size so that I could get pregnant and have my two beautiful daughters who came in 2003 and 2006.

But then our lives took a devastating turn.

In 2009, when the economy crashed, my husband Tim’s thriving 14 year-old business folded literally overnight.

Like gone. No income. Nada. By that time we had a 2 ½ year old and a 4 ½ year old and a mortgage and bills to pay… Meanwhile, Tim kept beating his head against the wall, trying to drum up some business but no one was hiring.

So we did exactly what so many around us did at that time….

We were burning through our savings faster than a Colorado wildfire doing that “low interest introductory offer credit card dance” and getting deeper and deeper into the hole by the thousands.

I tried every trick I knew, but things my biz was moving at a snail’s pace. And we needed to at least double my practice in short order.

So I decided to get some expert help – which can be pretty scary when you’re running up the credit cards. I can still remember the deafening silence when I told Tim I wanted to hire a business coach for over TEN THOUSAND DOLLARS! (I think he actually may have fainted.)

But we knew I had to do something drastic and different than what I was already doing. And Tim believed in me. So I started learning the cutting edge tools and strategies for business building AND executing what I was learning. And it worked! Once I implemented new marketing strategies, I redefined my packages, raised my fees, and booked client after client. (Thank God we were no longer “in crisis”).

 But Then We Found Out That My Daughter Needed Surgery And We Needed A Big Spike Of Income PRONTO!

Given our circumstances, my wonderful (and wise) coach at the time said that I simply HAD to launch a program. Yep – I had to create and launch a program where I could leverage my time working in a “one-to-many model, rather than solely one-on-one.

THIS would create credibility and authority. THIS would create pent-up demand. And this would get me a BIG spike in clients and income all at once!

But I was skeptical. My ENTIRE list was only about 600 people! Aren’t you supposed to need a big database (list) in order to get enough “takers” for a group program?

Plus, the last time I had tried to do a group program years before, it had been truly painful to try to fill it. There was no such thing as a “mailing list” back then, or social media, or half of the methods we have available today! (What I DO remember was calling one person at a time and posting flyers on the Community Boards at Whole Foods and Starbucks – NOT effective!).

But… I knew that I trusted this coach. And what she gave me was a step-by-step roadmap of every single thing that needed to happen to pull off a highly successful launch campaign. The tasks… the sequence of events… how to calendar it all out… what to offer in the first place.

 It Was A Step-By-Step Roadmap That Was Proven And Foolproof. And Guess What Happened…

I booked 27 people into a $500 program.

A segment of those 27 people, over the next two years, purchased other programs and services from me totaling $48,200.

I grew my list by hundreds of people, increasing it’s size by 50%!

It was a Godsend… my daughter, Kelsey, had her needed surgery at The Children’s Hospital – now we could afford the best. (she’s fine now, by the way)

…and since that time I’ve done launch after launch after launch of new products and programs with even better results, and I’ve PERFECTED what works (gotten it down to a science).

Now I’ve taught tons of my own clients how to do successful launches to create a rush of new clients – and not ONLY for Groups, Programs, and Products, but ALSO how to use a launch campaign to quickly fill their most expensive Private Client Spots!