Low – Content Profits Academy – Rachel Harrison – Sund

MODULE 1

Research

All good things start with an idea, and this is where you’ll learn how to generate a lengthy list of them, ensuring that the well never runs dry.

You’ll learn how to pluck a single idea from your list and run it through a vigorous validation process, ensuring that the idea you green-light is one that real paying customers are already actively searching for, BEFORE you begin the design process.

Next, you’ll learn how to generate a long list of relevant, low competition keywords and assign the most potent ones to your Title information and backend keyword strings. Get this right and you’ll start off strong in the algorithm, your books served up on a platter to a glut of hungry, paying customers.

Finally, you’ll cap off the research process by discovering the best categories to place your book into for the highest discoverability—even learning how to reverse engineer a bestseller.

Module Highlights:

• Learn a multitude of ways to generate a laundry list of potential book ideas you can keep coming back to again and again
• Quickly validate your book idea so you know there’s a paying market before you create your book
• Slash your keyword research time down to almost nothing by learning how to use both free and paid keyword research tools
• You’ll rank your relevant keywords in order of competitiveness and then use The Ladder Method to select the specific keywords that will get you ranking for progressively higher competition keywords as your book ascends in the Bestsellers Rank
• You’ll maximize each of your 7 keyword slots, crafting a potent group of keyword strings that will skyrocket your book’s discoverability to its maximum potential, without resorting to paid ads
• You’ll craft powerful, keyword-enriched Title information, ensuring that your Title, Subtitle, and Series Title are working as hard as they possibly can to get your book in front of the right audience
• Learn how to reverse engineer a bestseller using a little-known category selection technique
• Get a visual overview of the entire process with the LCPA Low-Content Publishing Blueprint PDF
• Ensure you always remain on track with the LCPA Low-Content Publishing Checklist
• Find links to all of the mentioned resources in the LCPA Resource Guide

MODULE 2

Design

You’ve done all of the hard work up front, and now it’s time to get creative and have some fun designing your book!

Your book cover is the first thing a potential customer will see when searching for books in the Amazon store, and you’ve only got a couple seconds MAX to make that first impression. If you don’t create an attention-grabbing cover, all your hard work from the research stage will go right out the window.

Module Highlights:

• You’ll get inspired, gain the necessary technical knowledge, and get a handle on your image editing and design software options
• Get a walk-through of the necessary steps to creating an effective cover design
• You’ll find out how to customize purchased interior PDF templates using free online software
• Rather leave the design process to someone else? Take a look at your outsourcing options
• Wrap your head around copyright and trademarks, so that you can confidently create infringement-free books

MODULE 3

Publish

This is where the rubber meets the road, and all of your efforts in front-loading the work are about to pay off—you’ve crafted a high-quality book that you KNOW real customers are actually searching for and pulling their wallets out to buy.

It’s time to round up all of your work from the previous two modules and swiftly enter your book details into your KDP account so you can finally hit that publish button!

Module Highlights:

• Choose an appropriate Author Name for your brand new publishing brand
• Write an enticing, professionally-formatted book description that compels paying customers to hit the Buy button by using the 5-Step Formula For Writing a Book Description That Sells
• Find your book’s price-point sweet spot

MODULE 4

Optimize

Your book may be published, but the work’s not over yet! It’s now time to optimize your book listing and crank up its WOW factor to attract your target audience.

You’ll do this by taking advantage of KDP’s A+ Content as well as setting up your Author Central account—your brand’s presence in the Amazon store.

Module Highlights:

• My 5-Step Formula for Creating A+ Content That Converts
• How to use stock photography mockups to create professional looking imagery to use in your A+Content
• Discover how to use Author Central to maximize your brand’s presence and legitimacy in the Amazon store, as well as track your book’s key performance indicators, like sales and BSR