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There are tons of cases, prospects and even suspects you meet on a daily basis that you could, and should be closing but you are losing…because you lack this one tool…
All that can stop, today.
The reason you are losing deals is because of one reason and one reason only…you are not creating intrinsic motivation.
Intrinsic Motivation is the golden thread that grabs a qualified prospects attention (Whether it’s on a Facebook ad, seminar invitation, radio ad, or email) gets them to meet with you for multiple meetings, then brings them to the point where they buy.
Doing anything else amounts to
Don’t believe me?
At the end of this call his prospect got off the phone thinking he was doing okay and was going to have a reasonably happy retirement.
Nothing could be further from the truth…
He’ll probably end up living out his retirement in poverty and leaching off his kids and working a part time gig just to pay the bills while he misses out on all his grandkids Christmas’ because he can’t afford to fly to see them.
They are losing probably 70% of the prospects because most prospects are neutral.
“Personal Impact”
That’s why Ethan and I are putting on the most important workshop we’ve ever done.
After coaching hundreds of agents, listening to their calls, and seeing advisors lose case after case after case that they should be closing, we realized that discovering and developing intrinsic motivation is the single most costly skill agents are missing.
Yet most advisors try to develop pain by showing numbers, losses, gains, spreadsheets, software, and dollar figures.
How many times have you shown in REAL NUMBERS, tangible, provable returns that prove your prospect will be better off buying an FIA or IUL…but they simply won’t?
It happens all the time.
“I’m waiting for the market to rebound”
Anytime you present, educate, or try to persuade a prospect and it initiates the ‘yeah but…’ response, you are losing money.
In order to really create meaningful motivation you must take the prospect not one or two levels deep, but 6 levels deep to where it affects them at the most emotional and personal level.
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