Local business marketing – Alex Genadinik

This course is full of ideas and strategies geared specifically for how to promote a local business. Each lecture presents one idea, and gives a brief tutorial on that idea.

The course is intended for small business owners, and should take about an hour to complete.

The reason I made this course is that local small business owners usually struggle with promoting their business. The first thing people usually think of are Facebook, Twitter, Flyers and business cards to promote their businesses. Those are fine, but there is so much more out there, and so many ways that are more effective.

Every lecture in the course discusses a new marketing idea and explains the basics behind it. Obviously I could not go into too much detail on each topic because some topics like SEO or Facebook marketing require their own course (I actually have full courses on those topics!). So this course has a brief tutorial of each of the strategies, and leaves it up to you to take it and run with the ideas presented in the course.

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

Course Curriculum

Course Introduction: Watch This First To Understand What You Get From The Course

• Warm welcome, introduction to the course how to get the most out of the course (2:07)
• How to use the discussion to get my personal feedback for you and your business (1:17)
• Pro tip how to quickly get through this course (1:55)

Marketing ideas

• Overview of what local businesses are and common ways to promote them (2:43)

SEO

• SEO overview (2:15)
• Google Places For Business (1:22)
• NEW Top SEO ranking factors from 150 industry experts (10:59)
• Other local business sites (3:06)
• How to get a highly converting video to rank in search results (5:48)
• Tips to get your website to rank in Google search (4:09)

Social Media Marketing

• Social media marketing overview (2:36)
• YouTube (2:52)
• How to promote your business from your personal Facebook profile (1:28)
• Promoting your business from a Facebook business page (1:44)
• NEW advanced Twitter marketing strategy to drive sales and branding (10:30)
• NEW How to increase engagement on Facebook by using images (4:01)
• Hashtag tutorial and an advanced hashtag marketing strategy (5:14)

Business card marketing & business networking

• Practical example how to choose from 4,000 ready made templates (5:11)
• Practical example get your business card professionally designed for just 5 (2:21)
• Body language for successful networking (6:34)
• Short pitch under 30 seconds (8:25)
• AIDA (10:55)
• How to make people WANT to take your card and be fascinated with you (6:59)
• Outdoor card dispenserholder (1:23)

Flyers marketing

• Why flier marketing is so effective (0:44)
• Types of businesses that do best with flyers (2:04)
• Practical example how to choose from 5000 ready made templates (3:47)
• Practical example how to get a flier professionally designed for just5 (2:20)
• 4 elements of a good flier (5:43)
• How to create a great offer (7:38)
• How to choose a good photo (1:17)
• Extraoffer details (4:58)
• Adding calls to action (5:02)
• Where and how you can hand out the flyers (2:18)

Other strategies

• Email list (1:18)
• Discount and coupon strategies (1:10)
• Establishing yourself as an expert to get trust (2:00)t
• Events (2:23)
• How to get your friends and community involved in helping your business (1:18)
• How to network with business cards at networking events and other places (3:11)
• Hats t shirts and other printed materials (1:38)
• How to create a referral network with other businesses (3:16)
• Craigslist can still get you clients (1:21)
• Local business groups and communities (3:23)

How To Get Publicity

• How to promote your business on the radio (2:11)
• HARO (0:49)

Advertising (paid marketing)

• Google AdWords (4:53)
• Facebooks paid marketing (1:44)

Miscellaneous promotional tips (more coming later in 2015 and 2016)

• How to increase sales and traffic from your email signature (2:12)
• Quality of your work (3:49)

Further resources

• Your opinion matters to me. I want to make sure you love the course (2:18)

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