Listing Agent Playbook 2021 – Mike Cerrone

Mike Cerrone is the host of SUCCESS CALLS on the Master Mind Agent Network. Mike interviews the top real estate agents in the nation who sell up to 50, 100, 200, 300, and even 500+ homes per year. These amazing agents share their success secrets, strategies, and systems. Mike believes it’s easier to learn from those who’ve already figured it out, then to try and re-invent the wheel.Mike sold real estate and had a successful 17 year career. It was bumpy and slow in the beginning. He was hard-headed and wanted to do it “his own way”. It was a rough road.Mike eventually “woke up” after years of struggling. He “broke down” and just modeled the top agents. Business took off. In his best year, he sold 113 homes and was listed in the Top 300 Salespeople in America by the National Association of Realtors Magazine.Mike went on to build real estate brokerages, mortgage brokerages, and real estate investment companies. He sold off part of his companies and now he is semi-retired from real estate.Mike wanted to help other aspiring agents. He remembered that his career “doubled twice” when he started “modelling” the top agents. Now he searches for top agent “best practices”, documents what he learns, and shares that knowledge with agents who want take their career to the next level.

Course curriculum

1  Introduction

• Welcome to the Listing Agent Playbook
• LAP vs LAS
• Mobile Device Users – How To Navigate This Course
• Course Disclosure

2 1. ERIK HATCH – In Office Appointments – 85% Show Up Rate – 70% Sign Up Rate

• Description
• Video
• Audio & Handout Download

3 2. CHANTEL RAY – On Track To Sell 1,300 Homes This Year – 10 Minute Presentation

• Description
• Video
• Audio & Handout Download

4 3. BRIAN MAECKER – 75% Of His Business Is Sellers – 77% Sign Up Rate

• Description
• Video
• Audio & Handout Download

5 4. MELINDA ESTRIDGE – Question Based Listing Presentation – Staging As A Competitive Advantage

• Description
• Video
• Audio & Handout Download

6 5. NATE MARTINEZ – Launching Houses Into The Market With His “Apple Marketing” System For Faster Sales

• Description
• Video
• Audio & Handout Download

7 6. PATRICK TUTTLE – Video Email To Build Rapport – In Office Listing Appointments

• Description
• Video
• Audio & Handout Download

8 7. PAUL WHEELER – His 3 Option Commission Plan And Why Everyone Chooses The Highest Rate

• Description
• Video
• Audio & Handout Download

9 8. JUDY JACKSON – Selling With Enthusiasm – How To Never Work A Weekend Again

• Description
• Video
• Audio & Handout Download

10 9. SHANE WHITE – Why He’d Rather Be The First Agent Presenting – Using Trial Closes

• Description
• Video
• Audio & Handout Download

11 10. STEVE COHEN – How He Lists Homes In His Office Before He Looks At The House Or Gives A Price

• Description
• Video
• Audio & Handout Download

12 11. CHAR MACCALLUM – How To Logically Show The Seller Why Discount Brokers Will Be More Expensive

• Description
• Video
• Audio & Handout Download

13 12. BOB MCTAGUE – 10 Step Process For Listing More Homes – The Ideal Client – The Ugly CMA

• Description
• Video
• Audio & Handout Download

14 13. WAYNE TURNER – The “Step Away” Technique To Handle The “I Want To Think About It” Stall

• Description
• Video
• Audio & Handout Download

15 14. DENNY GRIMES – There Are No Bad Properties Just Bad Property Owners

• Description
• Video
• Audio & Handout Download

16 15. Surprise Extra Presentation. JOSH ANDERSON – Total Market Overview Pricing And Handshake Agreements with Electronic Documents

• Description
• Video
• Audio & Handout Download

17 Bonus 1: MIKE CERRONE – Presentation Mike Used To Take 21 Listings In 30 Days … And Get Them Priced To Sell

• Description
• Video
• Audio & Handout Download

18 Bonus 2: TEMPLATE – CUSTOMIZABLE SELLER LEAD SHEET – Determine Seller Motivation And Timing … And Set Listing Appointments Like The Top Agents

• Description
• Video
• Audio & Handout Download

19 Bonus 3: TEMPLATE – CUSTOMIZABLE LISTING PRESENTATION – Customize This Template, Get Up And Running Fast, And Take Listings Like The Top Agents

• Description
• Video
• Audio & Handout Download

20 MINI TRAININGS – extra education

• How To Beat A Discount Broker … With A Simple One Page Document
• How To Turn A Seller “I Want To Think It Over” Into A “Yes” In 3 Minutes Or Less
• How To Set A “In Office” Listing Appointment … And Increase Your Show Up Rate With Video Email
• How To Give A 10 Minute Listing Presentation … Based On An Agent Who Sells 1,300 Homes Per Year
• How To Offer 3 Commission Rates … And Why The Seller Always Picks The Highest Rate
• 7 Step Listing Launch – How To Sell Your New Listing At Full Price BEFORE You Enter It Into The MLS

21 ADDITIONAL TRAINING – In Office Listing Appointments

• VIDEO In Office Listing Appointments by Steve Cohen
• AUDIO In Office Listing Appointments by Steve Cohen
• SLIDES In Office Listing Appointments by Steve Cohen

22 2 EXTRA BONUSES – Commercial AND Residential Listing Presentations of a Billion Dollar Agent

• Description
• Handout Download