Original price was: $24.00.$11.00Current price is: $11.00.
Digital Download: You will receive a download link via your order email
Purchase this course you will earn 11 Points worth of $1.10Elevate your skills with the Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation course, available for just Original price was: $24.00.$11.00Current price is: $11.00. on Utralist.com! Browse our curated selection of over 60,000 downloadable digital courses across diverse Business and Sales. Benefit from expert-led, self-paced instruction and save over 80%. Start learning smarter today!
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
By: Leslie Gaines-Ross
Released: 2008
Format: Ebook (PDF)
Pages: 208
Description:
“In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that’s provocative, insightful, and needs to be heard.”
—Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation
“Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company’s reputation. Anyone who depends upon or shapes a company’s reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross’s book and will learn more about the influence they wield over corporate reputations.”
—Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School
“At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book’s 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It’s right on the mark!”
—Dr. Charles Fombrun, CEO, Reputation Institute
“Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere.”
—Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis
About the Author:
Dr. Leslie Gaines-Ross is Chief Reputation Strategist for Weber Shandwick, a global public relations firm. She is the architect behind landmark research in the areas of CEO reputation and corporate reputation and the www.reputationRX.com Web site. Before joining Weber Shandwick, Dr. Gaines-Ross was the Communications and Marketing Director for Fortune. Her work has appeared in publications including the Financial Times, Fortune, BusinessWeek, the Times of London, Forbes and the Wall Street Journal. She is currently on the Executive Advisory Panel of Corporate Reputation Review, an international journal devoted to the management of corporate reputation.
Table of contents:
Preface.
PART I.
CHAPTER 1.
Reputation Matters.
A Tipping Point.
Reputation Advantage.
CHAPTER 2.
Reputation Loss.
Reputation Erosion.
The New Reputation Rules of Engagement.
CHAPTER 3.
Second Acts.
Reputation Rising.
One Step at a Time.
PART II.
CHAPTER 4.
Rescue.
Step 1: Take the Heat—Leader First.
Step 2: Communicate Tirelessly.
Step 3: Don’t Underestimate Your Critics and Competitors.
Step 4: Reset the Company Clock.
Conclusion.
CHAPTER 5.
Rewind.
Step 5: Analyze What Went Wrong and Right.
Step 6: Measure, Measure, and Measure Again.
Conclusion.
CHAPTER 6.
Restore.
Step 7: Right the Culture.
Step 8: Seize the Shift.
Step 9: Brave the Media.
Conclusion.
CHAPTER 7.
Recover.
Step 10: Build a Drumbeat of Good News.
Step 11: Commit to a Marathon, Not a Sprint.
Step 12: Minimize Reputation Risk.
Conclusion.
PART III.
CHAPTER 8.
Return to Flight.
Reputation Loss is All but Inevitable.
Reputation Recovery Comes With No Expiration Date.
Reputation Wounds are Often Self-Inflicted.
New Reputation Perils Lie Ahead.
Reputation Radar is Not a Luxury.
Reputation Halos Do Not Make you a Saint.
Reputation is and Always Will be a Job For CEOs.
Beyond The Bottom Line.
Reputation Capital Rules.
Notes.
Index.
Get Download Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation at Forimc.net today!
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).
Thank You For Shopping With Us!
Cultivate continuous growth with the Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation course at Utralist.com! Unlock lifetime access to premium digital content, meticulously designed for both career advancement and personal enrichment.
- Lifetime Access: Enjoy limitless access to your purchased courses.
- Exceptional Value: Benefit from savings up to 80% on high-quality courses.
- Secure Transactions: Your payments are always safe and protected.
- Practical Application: Gain real-world skills applicable to your goals.
- Instant Accessibility: Begin your learning journey immediately after buying.
- Device Compatible: Access your courses seamlessly on any device.
Transform your potential with Utralist.com!
Related products
Business and Sales
Business and Sales
Business and Sales
Business and Sales
Business and Sales
Business and Sales
Business and Sales