Landing Page Formula – Oli Gardner

Landing Page Formula taught by Oli Gardner, cofounder of Unbounce

A complete guide to optimizing your most important pages online.

MODULE 1

CONVERSION-CENTERED DESIGN FUNDAMENTALS

Inside Module 1, Oli reviews all the landing page fundamentals and shows you the right way to use them to turn more visitors into leads and customers.

•   A complete overview of landing page fundamentals.  
•  Oli’s 7 guiding conversion-centered design principles and how to use them to consistently turn more traffic into conversions.
•  The top 10 most common landing page mistakes.

MODULE 2

THE CLARITY EQUATION

In Module 2, you’ll take a deep dive into the most important factor of all successful landing pages, clarity. Oli reveals his time tested “Clarity Equation” which predictably turns out winning landing pages.

•  How to nail your value proposition so you offer your visitors exactly what they want!
•  How to create a great “above the fold” experience every single time.
•  A complete breakdown of the key elements nearly every successful landing page has in common.

MODULE 3

ATTENTION DRIVEN DESIGN

Module 3 focuses entirely on how to optimize your page so that it not only captures the attention of your prospect, but maintains that attention and funnels it into the next action you want them to take.

•  A step-by-step walkthrough of Oli’s top visual design principles.
•  The fundamentals of split testing and how to finally do it right!
•  What to do with low traffic websites when you have little test data.

MODULE 4

CHANGING ON-PAGE BEHAVIOR THROUGH DATA

This final module brings it all together as Oli shows you how to harness and leverage data into increased conversions.

•  The good, bad, and the ugly of common design trends and how to know which ones are worth using.
•  Oli’s 8-step process for data driven design.
•  A proven framework for working better together as a team as you grow your company

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