Kim Krause Schwalm – Million-Dollar Controls

Million-Dollar Controls

Unlimited lifetime access to Kim’s Million-Dollar Control Breakdown Master Class. For those who want to discover hundreds of A-list secrets to writing multi-million-dollar, royalty-paying controls. Get ready to say “goodbye” to the “flat-fee project grind” and formulaic, “me, too” copy…and “heck, yeah!” to the potential for 4 and 5-figure royalty checks and more free time to spend the way YOU want!

Here’s everything you get in my Million-Dollar Control Breakdown Master Class as soon as you join:

• Six in-depth multi-million-dollar control breakdowns, including video and audio recordings as well as complete, word-for-word transcripts. Plus, you’ll see me break down or discuss controls I went head-to-head against…including controls copy chief-ed by top A-lister Parris Lampropoulos and two written by David Deutsch and other top copywriters.
• 57 “in-the-field” swipes, variants, and split tests you can model, adapt, and pull ideas from for your next project. (Don’t worry about “swipe overwhelm”. Because I’m walking you through each and every one. Telling you what worked, what didn’t, and why.)
• Six “takeaway” documents for each control breakdown distilling the most important secrets, strategies, and tactics. Each contains at least 6 to 8 pages of the most powerful concepts that you can quickly refer to whenever you need a helping hand. Not only will they help you develop the mindset and psychology of an A-list copywriter, they provide a kind of “road map” for approaching each type of promo.
• A bonus control breakdown from a behind-the-scenes, invitation-only call hosted by Agora Financial. You’ll get my full interview with Joe Schriefer and David Garfinkel, plus the complete, word-for-word transcript and promo swipes of this highly-successful anti-aging supplement sales page.
• A second bonus control breakdown of the financial promo I wrote that beat the great Jim Rutz not just once, but twice! You’ll get my video and audio breakdown that walks you through the tactics I used to get my initial control and then revive it for a second run. Plus you get a summary of key takeaways, my original control promos and multiple cover and lead tests, and a glimpse of the Rutz controls I had to beat. Packed with timeless lessons you’ll profit from for years to come!
• Exclusive, in-depth training on Supplement Copy Compliance Secrets. You’ll speed your way to knowing how to write compliant copy that actually sells…and discover how to keep you and your client out of trouble!
• The one tool you won’t want to be without—my Royalty Negotiation “Cheat Sheet”. You can easily read this in one short sitting and use it to quote higher fees and lucrative royalty arrangements…as early as tonight!
• The famed Gene Schwartz Phillips Publishing lecture transcript. I consider this mandatory reading for any copywriter who wants to get really good at writing copy and understanding the psychology behind it. You’ll want to refer to it again and again—I know every time I do so I pick up another valuable insight!
• A shot of confidence knowing you’re armed with proven A-level strategies that have made hundreds of millions in sales for my clients over the last 20+ years…and can help YOU rack up control after control!

Take a look at what’s instantly available to you when you join now…

Million-Dollar Control Breakdown #1: CircO2 supplement (Advanced Bionutritionals)
Strong current control that’s been running successfully since early 2017 as an online sales page, VSL, and direct mail promo

• CircO2 Control Breakdown Live Call Video – 1h 27m 48s
• CircO2 Control Breakdown Live Call Audio – 1h 29m 17s
• Takeaways from Kim’s Analysis of Previous CircO2 Controls – 119 KB
• Takeaways from Kim’s Breakdown of Her CircO2 Controls – 172 KB
• Takeaways from Kim’s new CircO2 email – 214 KB
• CircO2 Control Breakdown Transcript – 291 KB

Promos for Control Breakdown #1: CircO2

• CircO2 Kim “MIT Scientists” control – 2.3 MB
• CircO2 previous control “Secret Weapon” – 1.15 MB
• CircO2 previous control “Nitric Oxide” – 11.3 MB
• CircO2 Kim “Youngsters” control – 12.1 MB
• CircO2 Kim “MIT Scientists” control online sales page – 3.75 MB
• CircO2 Kim “Youngsters” control online sales page – 3.14 MB
• CircO2 “Forget vitamin C” test email – 132 KB

Million-Dollar Control Breakdown #2: Superfoods Rx book (Boardroom)

“Bookalog” direct mail promo that mailed for 10 years as the control for the publisher formerly known as Boardroom. This promo presents a “soft offer” for a book about the healing power of superfoods. First mailed in 2007 and reigned as the control for at least 8 years, then brought back to life later online and in the mail for at least 2 more years. Promo was last mailed in 2016.

• Superfoods Rx Control Breakdown Live Call Video – (1h 12m 13s)
• Superfoods Rx Control Breakdown Live Call Audio – (1h 12m 08s)
• Takeaways from Kim’s Superfoods Rx Control Breakdown – 230 KB
• Superfoods Rx Control Breakdown Transcript – 284 KB

Promos for Control Breakdown #2: Superfoods Rx

• SuperFoods Rx original launch promo and test covers – 4.62 MB
• SuperFoods Rx “Hot Cocoa” booklog control – 2.67 MB
• Superfoods Rx test covers – 853 KB
• Superfoods Rx lift letter and envelope test – 116 KB
• More Superfoods Rx cover and envelope tests – 1.05 MB
• New Superfoods Rx lift letter and envelope test – 557 KB

Million-Dollar Control Breakdown #3: Advanced Memory Formula (Advanced Bionutritionals)

• Advanced Memory Formula Control Breakdown Live Call Video – (1h 28m 04s)
• Advanced Memory Formula Control Breakdown Live Call Audio – (1h 28m 31s)
• Takeaways from Kim’s Advanced Memory Formula Control Breakdown – 146 KB
• Advanced Memory Formula Control Breakdown Transcript – 285 KB

Promos for Control Breakdown #3: Advanced Memory Formula
A selection of control promos and tests that ran between 2010 and 2016 for Advanced Bionutritionals’ Advanced Memory Formula…including revisions and tests done in 2012 and 2014 for new formula additions. Also includes the two previous control promos Kim beat with her new control back in 2010.

• AMF previous control B “Widely Hyped” – 725 KB
• AMF previous control A “Scientists Discover” – 8.07 MB
• AMF original control 2010 “3 Hidden Memory-Destroying Triggers” – 2.54 MB
• AMF alternate control 2010 “How to End Memory Problems” – 2.61 MB
• AMF Luteolin update 2012 “Train of Thought” – 6.74 MB
• AMF 2012 Luteolin cover tests that produced new control – 389 KB
• AMF 3 Hidden Triggers control with luteolin update 2013 – 2.3 MB
• AMF NeuroFactor update 2014 “Nobel Prize-winning discovery” – 2.38 MB
• AMF 2014 to 2016 Test covers including new “Bam!” control – 719 KB

Million-Dollar Control Breakdown #4: My Sinus Miracle (Green Valley Natural Solutions)
Kim wrote this launch promo for Green Valley Natural Solutions’ new sinus supplement, called “My Sinus Miracle” in June 2018. It’s been the control since and has been one of the company’s biggest sellers.

• My Sinus Miracle Control Breakdown Live Call Video – (1h 09m 58s)
• My Sinus Miracle Control Breakdown Live Call Audio – (1h 10m 03s)
• Takeaways from Kim’s My Sinus Miracle Control Breakdown – 373 KB
• My Sinus Miracle Control Breakdown Transcript – 255 KB
• Pelargonium full-text study – 246 KB
• Pelargonium study graph – 18.9 KB

Promos for Control Breakdown #4: My Sinus Miracle
Here you’ll find Kim’s current control sales page for Green Valley’s “My Sinus Miracle” product (PDF of the sales page as well as the order page). You’ll also find the previous control email, two newer control emails, plus a recent test email.

• “My Sinus Miracle” Sales Page Control – 2.68 MB
• “My Sinus Miracle” Order Page – 810 KB
• MSM Control Email March20 – 309 KB
• MSM Lung Angle Email Test March20 – 415 KB
• MSM Fresh Air Email May20 – 569 KB
• MSM Revised Control Email – 536 KB

Million-Dollar Control Breakdown #5: Integrative Digestive Formula (Advanced Bionutritionals)

Kim’s long-running control for Advanced Bionutritionals, which she originally wrote in 2011 and is still being used as an online sales page and direct mail magalog to generate sales.

• Integrative Digestive Formula Control Breakdown Live Call Video – (1h 31m 06s)
  Integrative Digestive Formula Control Breakdown Live Call Audio – (1h 32m 00s)
  Takeaways from Kim’s Integrative Digestive Formula Control Breakdown – 178 KB
  Integrative Digestive Formula Control Breakdown Transcript – 292 KB

Promos for Control Breakdown #5: Integrative Digestive Formulas
Kim’s long-running direct mail “issuelog” control (in use since 2011) and a “slim jim” version that was tested and used briefly, along with two versions of the control written by David Deutsch that she had to beat (plus an offer test of one of them) that ended up being rotated as controls with Kim’s for several years…plus two different emails put together by the client and the online sales page version of her direct mail control.

• IDF traffic-driver email – 208 KB
• IDF Kim’s “issuelog” direct mail control – 3.24 MB
• IDF Kim’s online sales page control – 1.95 MB
• IDF Kim’s “slim jim” direct mail test – 3.67 MB
• Previous IDF direct mail control “eat anything” headline with pedometer offer – 6.83 MB
• Previous IDF direct mail control “eat anything” headline with original offer – 1.72 MB
• Previous IDF direct mail control “stomach hurts” headline – 1.19 MB

Million-Dollar Control Breakdown #6: OPC Miracle Joint Complex (Nature Trade Center)

Kim breaks down this joint health supplement direct mail promo…one of the first acquisition promos Kim wrote. She explains why her initial try failed, and the lessons she learned from it and applied to making this new promo so successful. She also explains how she kept it “alive” for so long as a result of various tests. Lots of valuable lessons here that Kim’s applied to writing multiple successful controls since!

• OPC Miracle Joint Complex Control Breakdown Live Call Video – (1h 05m 23s)
• OPC Miracle Joint Complex Control Breakdown Live Call Audio – (1h 05m 29s)
• Takeaways from Kim’s OPC Miracle Joint Complex Control Breakdown – 300 KB
• OPC Miracle Joint Complex Control Breakdown Transcript – 249 KB

Promos for Control Breakdown #6: OPC Miracle Joint Complex
Kim’s long-running tabloid-sized direct mail control, along with various cover and format tests.

• OPC “It’s a Miracle” tabloid cover test – 1.31 MB
• OPC original tabloid control promo – 943 KB
• OPC “Thousands” tabloid cover test – 718 KB
• OPC digest-sized control test – 751 KB
• OPC newspaper article test – 728 KB
• OPC new slimjim control – 1.28 MB
• OPC slimjim cover test – 111 KB

Bonus Gift #1: Vital Force Control Breakdown

Kim’s interview with David Garfinkel where she breaks down her long-running anti-aging supplement sales page control for Green Valley Natural Solutions. Included is the 30-minute audio recording, a word-for-word transcript, and PDFs of the sales page promo and the control and test traffic driver emails.

• Vital Force Control Breakdown Interview Audio – 33 mins
• Vital Force Control Breakdown interview transcript – 202 KB
• Vital Force online sales page control – 12.5 MB
• Vital Force control email – 179 KB
• Vital Force test email – 193 KB

Bonus Gift #2: Supplement Copy Compliance Secrets

In this exclusive training, Kim explains why supplement copy is “different” from other types of copy used to sell books or newsletters…reveals “forbidden” words you should avoid using in copy…and gives you examples of creatively expressing your claims in ways that won’t land you or your client in hot water. Also included are promo examples of what NOT to do…plus 4 ways you can cover your “butt” when writing supplement copy. Also included are detailed slides for Kim’s presentation on Supplement Copy Compliance, including actual indemnification clause wording to include on your contracts…and a copy disclaimer to include when you submit your copy to clients. You get audio and video recordings of Kim’s training plus the complete set of slides.

• Supplement Copy Compliance Secrets video – 38 mins
• Supplement Copy Compliance Secrets audio – 38 mins
• Supplement Copy Compliance Secrets slide deck – 9.22 MB

Your Other Bonus Gifts
Here are two more fabulous freebies for wisely getting this course!

• BONUS GIFT #3: Royalty Negotiation “Cheat Sheet” – 170 KB
• BONUS GIFT #4: Gene Schwartz Phillips Publishing talk transcript – 441 KB

Bonus Gift #5: Kim vs. Jim Rutz Personal Finance Control Breakdown
Kim breaks down a control she wrote that beat a control written by the legendary Jim Rutz…not just once, but twice.She wrote this control several years ago for a financial newsletter called Personal Finance. At the time it was one of the largest financial newsletters in terms of subscribers.And while it’s been a while since Kim wrote it, it’s got tons of valuable lessons you can apply today to any copy you write–and for years to come!Personal Finance control breakdown video – (1h 19m 48s)
Personal Finance control breakdown audio – (1h 19m 48s)
Key Takeaways from Kim vs Jim Rutz Personal Finance Control Breakdown – 427 KB

• Jim Rutz control cover “Presidential Seal” – 2.4 MB
• “Change Monster” test front and back cover – 245 KB
• “Flashback” test front and back cover – 203 KB
• “Change Monster” “Flashback” tests selfmailer inside pages – 3.55 MB
• Jim Rutz control cover “Boomflation” – 2.96 MB
• Original control issuelog self-mailer – 478 KB
• Personal Finance #10 carrier–component package – 73 KB
• Personal Finance issuelog (original control)–component package – 631 KB
• Personal Finance buck slip–component package – 106 KB
• Personal Finance premium flyer–component package – 203 KB
• Personal Finance order certificate–component package – 113 KB
• Later control “Four Horsemen” issuelog – 486 KB
• Later test “Dollar Doomed” – 97.9 KB
• Later control “Post Election Shock” – 247 KB
• Later test “Big Tech Surprise” – 254 KB

Here’s what other copywriters and offer owners have to say about Kim’s Million-Dollar Control Breakdown Master Class…

“A mind-blowing process!”

“Kim’s master class has definitely helped me see clearly and discover how to structure what powerful copy looks like. This includes the nitty-gritty from headline to subheads, body copy, closing, and CTAs. Also, I learned from the approaches that Kim used – bullet approach, how to beat the Control, the empathy lead, proof/testimonials, and above all, the research process. For a newbie like me, it’s a mind-blowing process. I’ll surely recommend this training to others. In fact, I already have!”
—Mary Luz Feranil, Copywriter

“Great way to learn what works!”

“I loved everything I’ve seen so far. Just seeing how Kim thinks about hooks and angles made this masterclass super-valuable. It’s a great way to learn what works, especially in health.”
—Michael G., Copywriter/entrepreneur

“Recommended for anyone wanting to level up!”

“I would absolutely recommend Kim’s master class to anyone wanting to level up (or maybe even just hit level 1 from 0) in their promo copy game. She’s fun to follow along with, warm and friendly and easy to listen to, and shares a wealth of experiential knowledge in all the details we went over in her teardowns. Kim’s insight comes through with her comments and the details she shares. Quick tips based on her years of writing promos for how to speak to the prospect, and her thoughts on timeframes and research needed, are all probably clearer and more upfront than anyone else I’ve learned from to date. Money well-invested, I know I’ll end up going through this course again—probably more than once—to glean as many bits as I can!”
—Derek Schmeh, Copywriter

“Took away a notebook’s worth of tips!”

“I would definitely recommend Kim’s Million-Dollar Control Breakdown Master Class to my fellow copywriters. You get to look over the shoulder of one of today’s premier copywriters and hear her break down her process in a clear, actionable way. I took away a notebook’s worth of tips that I plan to apply to my own copy. Seeing what’s good and needs improving in copy so I can apply it to my own copy made her masterclass extra valuable. It was a tremendous value for the price.”
—Carolyn G., Copywriter

“An insider’s analysis of winning copy!”

“Kim’s insights in her copy teardowns is an insider’s analysis of why her copy contributed to a winning campaign. Her masterclass provides a one-of-a-kind education for serious students of copywriting, from newbies to established writers who want to up their game. Highly recommend it!”
—Ed Hanada, M.D. rehabilitation specialist and copywriter

“Kim’s major keys to success revealed!”

“As the saying goes, ‘Success leaves clues.’ And watching Kim examine her successes reveals many of those clues. Seeing how deep, deep, deep research is one of Kim’s major keys to success was extremely valuable, along with seeing all the elements she looks for in finding ways to beat a control. I also appreciated all the thought and preparation Kim obviously put into preparing what she was going to share. The quick critiques of our work were giant dollops of frosting on the cake. It was like having Babe Ruth watch me take a couple swings and give me some tips! After going through Kim’s master class, I now put more thought and energy into planning and researching before I write.”
—Dave Markov, Copywriter and Author

“Like the ‘director’s cut’ of copywriting!”

“Kim’s step-by-step breakdowns and the detailed explanations of why the copy decisions that were made, were made were incredibly valuable. Her master class is like the ‘director’s cut’ of copywriting where you get to ‘go behind the scenes’ and see how copy is really made. I already using applying at least one of her techniques to copy I’m writing now. Highly recommend!”
—David Lowenthal, Copywriter

“A look at winning copy through a master’s eyes!”

“To get good at copy you need to know how to look at winning copy through a master’s eyes. That’s what made Kim’s Million-Dollar Control Breakdown Master Class so valuable: seeing how persuasive elements are interwoven throughout the copy and how it all comes together. Since going through Kim’s training, the way I study copy has gotten deeper. I can get more out of studying controls and use it in my own writing.”
—Billy Williams, Copywriter

“Helping me find key nuggets in research!”

“What made Kim’s Million-Dollar Control Breakdown Master Class so valuable was hearing her explain the thinking behind her controls and research, and then hearing how well they did. I’ve already used the ‘processes behind the processes’ to break down other successful controls, deeply analyze audiences, and find key nuggets in research. I’d recommend Kim’s masterclass to anyone who wants to better understand the process and thinking behind creating successful online controls (and it’s applicable to smaller projects as well).”
—Steve Hill, Copywriter/Entrepreneur

“If you want to write better sales pages, you NEED this!”

“As a copywriter, you’ve got to understand the process of crafting a winning sales page. And there’s no better way to do that than by learning from someone like Kim who breaks down the research and thought process for a winning sales letter. The course platform worked great, and seeing the previous controls and tests was an unexpected bonus. I’ve already applied one of Kim’s methods to confirm what I know, dig up testimonials, and to better understand customers’ fears about buying. If you want to write better sales pages, you definitely need this master class!”
—Roland Eva, Copywriter

ABOUT KIM KRAUSE SCHWALM

KIM KRAUSE SCHWALM was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.

Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control.

Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Agora, Green Valley Natural Solutions, and many others both in the United States and from England to Germany to Singapore.

She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage.

She’s one of the few top-level copywriting veterans who’s still writing copy for clients…while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great”.

Sale Page: https://www.alistcopysuccess.com/milliondollarcontrolbreakdownclass
Archive: https://archive.ph/7vg0Z

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