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Keith Krance – Everlasting Ad master Class
Module 1 – System Designing & Full Ads Manager Tutorials
Welcome to the Course
Keith does not mention in the Video that there is an accompanying WORKBOOK for you to download an…
Facebook Ad Basic Structure & Key Performance Impactors
Facebook principles will show you how Facebook has divided up the marketing tasks and management …
FB Business Manager Tour
Before you move on Open your Business Manager account and Know how to add or create your …
FB Ads Manager Tour
Before you move on make sure you can Know how to add or create your Ad Account in&nb…
Building an Ad from Pixel to Audiences to Publishing
Things you should understand before moving on: Create a conversion campaign Understand the di…
Module 1 – Checkride – Get Checked Out
You made it to the End of Module #1 Please download the Checklist and verify that you understand…
Module 2 Selling Systems & Landing Pages
Introduction: Selling Systems (Destinations) For Your Ads
Local & Service-Based Business
Slides and Coupons for Local Based Service SLIDES
Digital Products – Entry Points and Offers
Digital Product and B2B Slides: SLIDES
Digital Products – B2B Mid-Tier Entry Offer
Digital Product – Webinar or Free Video
Physical Product – Business to Consumer (eCommerce)
Physical Products Ecomm Slides SLIDES
Offers: Consultant – Agency – Freelance
Consulting and Agency Slides SLIDES
Everything Landingpages: Strategies Standards and Examples
Download include: Slides and Example Links Also Download the “DWM Landing Page Compliance …
Landing Pages: Q&A with Critiques of Your Pages
Module 2 – Checkride – Get Checked Out
Module 3: U.P.S.Y.D. Awareness Mastery & Hacking Your Top 1% Hook
Balancing Momentum with System Building
Module 3 was Previously Module 2, You are actually in Module 3.
4 Buyer Personas & Customer Buyer Cycles
The UPSYD Awareness Journey
Working Up Your Hook And Avatar Part 1
Working Your Hook Parts 1 and 2 are from the Hack Your Hook Workshop. If you have completed the …
Working Up Your Hook And Avatar Part 2
Module 3 – Checkride – Get Checked Out
MODULE THREE REVISED CHECKLIST WILL BE AVAILABLE FOR DOWNLOAD SHORTLY Check off …
Module 4 Story Mapping and Finding the Right Style
Getting Started
The Everlasting Ad Scripting Tool – Introduction & Toolbox
There are a two main tools you need for the Everlasting Ad Script Building Tool. 1) The Tre…
Implementation Workshop Recordings
Workshop introduction
Workshop Review of The 3 Act Framework
Foundational and Wildcard Blocks
ACT 1 Blocks
ACT 2 & 3 Blocks
Foundational & Wildcard Blocks
Your Solution or Mechanism
WHAT is Your Solution or Offer (Your ‘Unique Mechanism’)? WHO it’s for, WHAT Pr…
Beliefs and Emotions
This is truly a foundational exercise. Get into your avatar’s psyche and write out what is g…
Transformation – Examples
After watching the video and making your notes. Use Comments Below to Submit an Ad that …
Demonstrate
How can you demonstrate your product or service in action? (Solving a problem, achieving a desire…
Symbolic Thought: Metaphors, Analogies, Similes, Powerful Statistics, etc.
Symbolic thought is the representation of reality through the use of abstract concepts such as wo…
Entertain
This is rather self explanatory, remember entertainment can come in many forms. While humo…
Overcome Self-Doubt
We need to let them know that it’s…-“It’s not your fault.”-“Will it work for me?&rd…
ACT 1
WHO -The Beacon Callout
How can you get the attention of your avatar in a compelling but non-annoying manner? Beacon Cal…
The Big Promise
What is Your Big Idea/Big Promise or Brand Promise? (If you’re an eCommerce company with m…
Debunk a Common Belief
Breakdown of Debunking Common Belief The Ketogenic Living “Is Breakfast the Most Important Meal …
Success Story, Authority, or Credibility Proving a Point
What case studies, success stories, or unique experiences do you have that give you credibility? …
Curiosity Open Loop
We will sit through a good 180-minute movie without a bathroom break, because we don’t want…
Brainstorm on possible ideas to stop the scroll. (Using movement, an odd scene, tex…
CTA: Call To Action
What is the most logical next step? Why is it important? How will it help them solve the problem …
ACT 2
New Opportunity (Unique Mechanism Intro or Tease)
Your Proven Process that Differentiates You from the Competition Do you have a 3-Step, 5-Step, o…
Benefits, Bullets, or Desires
-What tangible or external outcomes, things or experiences does your character desire? -What int…
Pains & Problems | Challenges & Frustrations
What’s keeping him or her from getting what they want? What past experiences have caused pa…
‘Aha Moment’ (Inform of a New Idea)
FB & IG ads are amazing for helping people become aware of a problem they might NOT know they…
Map a Unique Process
Do you have a 3-Step, 5-Step, or 7-Step, etc. process that you can introduce and/or create a vide…
Story Dialogue: Real Life Scene
Crisis / Inciting Incident / Call to Adventure:-What are some of the real life crisis moments, in…
Features
What are the most compelling or distinguishing features of your product or service you can highli…
CTA: Call To Action
What is the most logical next step? Why is it important? How will it help them solve the problem …
ACT 3
What You’ll Get Bullets
List out the most compelling features, benefits, topics covered, etc. that the reader will get wh…
Social Proof: Testimonials, Ratings & Reviews
Google Doc with Examples
CTA: Call To Action
What is the most logical next step? Why is it important? How will it help them solve the problem …
Risk Reversal: Overcoming Objections or Indecision
List out common questions, objections, or confusion people may have about your offe…
High Frequency Salutation
Module 4 CheckRide Quiz
Module 4 Story Mapping Quiz
Following your Quiz you can get the results. 90-100% Move on to Module 5 80% …
Module 5 Finishing Copy and Scripts
Resources and Downloads for Module 5
Download Section has the Lucid Chart from the Video. If you have a Lucid Chart Account, ..
Blocks to Writing: Processes, Outlines and Writing
Downloads mentioned are in Module Introduction.
Blocks to Writing: Tips and Methods
Downloads mentioned in video are available in the Module Introduction.
Example: Writing with the Blocks and Editing with Keith
This video features a JetStream Client on the weekly coaching call. Previously the client had bee…
Module 6 Launching the Ad with the Right Set-Up and Audiences
Introduction and Facebook Ad Campaign Structure
Building a Campaign Structur
Understanding Campaign Objectives
Creating Awesome Audiences
Create and Launch Ad
Facebook Reporting and Analysis
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