Kayla M. Butler – Brand Know-How

Do you struggle with visual and brand consistency in your blog or business?

“UGH! I have no clue what I’m doing, my graphics are a mess, and when I do write or create something, no one is even reading my blog.”

If this sounds like you, then it’s about time you finally got serious and really start creating a brand.

Take the time in this course to learn what it really takes to create a unique brand that you can be proud of and that other’s will notice.

If you are lacking readers or engaged followers, there’s a good reason this could be happening to you.

Your brand could be a total mess and just may be confusing your audience.

Brand Know-How was created to help bloggers, like you, do some deeper discovery into what your blog and brand is all about. During this multi-step course, students will discover what it means to create a brand experience, establish a clear brand message, and how to create the brand they love and that their target audience will adore!

Course Curriculum

Brand Know-How
Introduction to Branding

What Is Branding? (Lecture & Worksheets)

Course To-do List (Your Branding Checklist)

Brands Doing it Right – Case Studies / Examples (Video) (14:42)

Clarifying Your Target Audience

NEW – Your ideal audience is more important than you think (Video) (9:34)

NEW – Ideal Customer / Audience (Worksheets)

Your Brand’s Logo, Colors, and Fonts

UPDATED – What Makes Great Brand Logos? (Lecture & Video) (13:19)

UPDATED – The do’s and don’ts of choosing fonts (6:46)

NEW – 3 VIDEOS – Choosing your brand colors (for the right look and FEEL) (30:26)

NEW – Logo Planning (Worksheet)

NEW – Brand name planning (Worksheet)

Resources for Logo’s, Graphics, and Fonts

Telling Your Brand Story

What is My Brand Story? (Lecture & Workbook)

The importance of storytelling within your brand (Video) (11:00)

Your Brand Personality & Message

My Brand Personality & Tone of Voice (Lecture & Workbook)

The importance of your brand’s personality (Video) (13:17)

NEW SECTION – Differentiating your Brand & Standing Out

How you can overcome the most common challenges in branding (12:59)

NEW – Ways to Improve and Stand Out (Worksheet)

NEW – Innovation Ideas to Overcome Primary Challenges (Worksheet)

NEW – Vision Success and Road-map (Worksheet)

Your Brand’s Photos and Images

My Brand’s Image (Lecture)

Brand Photos and Images (Video) (23:55)

Creating Your Brand Style Guide

UPDATED – Creating My Style Guide (Lecture & Video) (5:17)

Oh, the places you will brand

Branding My Instagram & Social Media (Video) (13:59)

Continued Social Media Branding (12:30)

Social Media Branding (Checklist)

Branding Newsletters (3:27)

Branding my Pinterest Part 1 (Lecture & Video) (16:48)

50 Ways Creative Entrepreneurs Gain Traffic Through Pinterest (Checklist)

Branding on Pinterest (Checklist)

Pinterest Branding Part 2 (16:28)

Your Brand Photography COUPONS!

Grab your exclusive coupons for the brand photo shop.