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Category: Internet Marketing Tags: Strategy Finishing School, Tags: Julian Cole

Description

Julian Cole – Strategy Finishing School

STRATEGY FINISHING SCHOOL

The Strategy Finishing School is an online platform with over 2000+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.

It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.

With over 80+ lessons that are updated monthly and a thriving online community, the School is perfect for strategists who are looking to fast track their career.

The Ultimate Course For Strategy Misfits

If you are…

A blindfolded strategy misfit who has never been taught the fundamentals of strategy

Looking to gain confidence in your process and role

Transitioning from another discipline to strategy and need some practical information

In a part of strategy where you’re dealing with the creative industry…

THEN SFS IS DEFINITELY WHAT YOU NEED.

Master the skills of strategy needed at the 3 levels of your career

The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).

Chapter 1 – Strategy Fundamentals (Strategist)

Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)

Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)

Learn whenever, wherever. Access all the content immediately.

You get access to all the content in the School right away.

No gated access or waiting for school to start.

The course was designed for busy strategists, meaning if you need to learn something right away you will have a video and template ready for you.

Join a private community of world class strategists

Become a part of our private Facebook community, which consists of the other members of the Strategy Finishing School; a vibrant, trusted, and talented network of strategists that you can easily bounce ideas off with.

Save your time with templates you can copy/paste

You will have access to the Strategy Finishing School Library, which is a Google folder containing presentations and templates that have saved Julian and other strategists hours of presentation creation time.

You can copy and paste templates including strategy set up decks, content strategy, scoping strategy, comms planning, strategy department vision, to over 100+ frameworks that are designed for you to swipe and save.

A partner for your whole strategy career

All Strategy Finishing School members have lifetime access to the content, allowing you to always refer to the content throughout your career.

It was designed to help you at each stage with different content bespoke to that role.

The content in the school is also getting updated every year based on the new demands of the members of the Strategy Finishing School.

You’ll get industry recognized certification

When you complete the first chapter of the Strategy Fundamentals, you will get the Strategy Finishing School certification.

The certification is recognized by Chief Strategy Officers at leading companies around the world and has led to a number of members being hired into leading strategy roles.

Here’s what other strategists like you have gained after this course:

Unrivaled strategic ability confidence

Strategy work is seen as a centerpiece, not an afterthought

Extensive knowledge of strategy skills (comms planning, business strategy, and management) that leaves a massive impact on the company

A bigger, stronger network of trusted strategists that you can bounce ideas off and collaborate with

Course Modules & Lessons

Strategy Fundamentals

What is strategy?
Writing a strategy
Different types of strategy
Managing Downtime
Short Sharp Strategy
Who’s Who In Agencies
Strategy In Under An Hour
Helpful Strategy Resources

Research

Kick Off Questions
Strategy Scrapbook
Art of Interviewing Clients
Evaluating Data Sources
Validating Problems/Insights

Insights

What are insights?
Insights vs. observations
Flipping Insights
Polishing Insights
Adding Tension

Creative Briefing

How to write a creative brief

Sacred Six Brief Template
GET-TO-BY Brief

Tactical Briefs

Single Minded Proposition

Biggest Mistakes With Creative Briefing

Giving Creative Feedback

Tips for Briefing Remotely

Brand Strategy

What is Brand Strategy?

Brand Frameworks

Brand Benefit Ladders

Brand Architecture

Brand Archetypes

Comms Planning

What is Comms Planning?

Consumer Journey Tools

Consumer Journey Mapping

Comms Framework

Comms Planning Questions

Tactical Briefing

Articulating An Idea

Idea Formula

Building Out An Execution

Campaign Ecosystem

Content Strategy (Annual)

Framework Factory

Innovation Checklist

Blueprints

Advertising Effectiveness

How Advertising Works

Cogs of Marketing Effectiveness

Mental And Physical Availability

Distinctive Assets

Category Entry Points

ESOV

Different Types of Measurement

Creating a KPI Framework

Business Strategy

SWOT Analysis

Reading a Financial Report

Proactive Strategy

Growth Matrix
Business Strategy Models (Coming Soon)

Professional Development

Transitioning Into Strategy

Strategy Confidence

How To Get A Raise

Creating Your Pitch

Strategy Portfolio Website

Diplomacy

Politics 101
How To Work With Creatives
How To Work With Media Agencies
Giving Creative Feedback
Designing Decks
Writing Presentations

Management

Managing Planners
Strategist Interview Questions
Setting Up A Strategy Department
Setting Up A Strategy Department Vision
Scoping Strategy
Being Strategy About Resourcing

Selling Strategy

Scoping Strategy
Being Strategic About Strategy
Proactive Strategy

Meet Julian Cole

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber.

Previously he’s held the role of Head of Comms Planning at BBDO and BBH in New York.

He’s created award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.

With a void of practical strategy education, Julian founded the Strategy Finishing School (previously Planning Dirty Academy) in 2019.

Since then, he has taught his world-class experience to more than 3,000 strategists.

Sale page: https://courses.strategyfinishingschool.com/master-course
Archive: https://archive.ph/jTQyG

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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