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Josh Braun – The Badass B2B Growth Guide 2022
5,407 people have invested in the Badass Guide. You’re next.
Your Instructor
Josh Braun
I teach people how to sell without selling their soul. It’s as simple as that.
Course Curriculum
The Foundation
- Play F0: The #1 Rule of Selling
- Play F1: Know Your Market
- Play F2: Having a Growth vs. Fixed Mindset
- Play F3: Don’t Be a Debbie Downer
- Play F4: How to Elegantly Explain What You Do
- Play F5: Ditch the Pitch
- Play F6: ing Conversations with Strangers
- Play F7: Don’t Exceed Your Prospect’s Speed Limit
- Play F8: Solutions Disguised as Problems
- Play F9: How to Explain What You Do in a Cold Email in One Sentence
- Play F10: How to Conversations with People Who Aren’t Buying
- Play F11: Deposits & Withdrawals
- Play F12: Why Prospects Are Guarded Around Salespeople (And What to do About it)
- Play F13: Detaching from the Outcome (Video)
- Play F14: How to Sell More “Hamburgers”
- Play F15: Twist the Knife
- Play F16: Stay Away From This Phrase
- Play 17 – A Surfer’s Mind
Know Your Prospect’s Jobs-to-be-Done
- Play PM1: Your Market’s Motivations
- Play PM2: Fireballs vs. Flowers
- Play PM3: How to Become An Insider
- Play PM4: How to Get Your Prospect’s Secret Buying Language using Jobs-to-Be Done
- Play PM5: Jobs to Be Done Interview Guide
- Play PM6: Example of a Jobs-to-Be-Done Interview
- Play PM7: The Lingo Library
- Play PM8: How to Be More Interesting to Prospects
- Play PM9: How to Stay Top of Mind When Prospects Aren’t Motivated Right Now?
- Play PM10: How to Get the CFOs to Buy In
Outsourcing List Building
- Play LB1: Getting ed
- Play LB2: Defining Your Targeting Parameters Using Sales Navigator
- Play LB3: The Data Enrichment Providers I Recommend
- Play LB4: Example of a Lead List You’ll Get Back
Cold Calling
- Play CC1: The Pain Triangle
- Play CC2: The Educational Based Cold Call Script
- Play CC3: Example: Educational Based Cold Call Script – Sales Coach
- Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech
- Play CC5: Behind the Scenes — Creating an Education Based Cold Call Script — Example for Cyber Security
- Play CC6: Leveraging Wins to Attract Similar Clients
- Play CC7: What to Say When a Gatekeeper Picks Up
- Place CC9: How to Cold Call a Trade Show Lead
- Play CC10 – Real Cold Call
- Play CC11 – Example SaaS Cold Call Script
- Play CC12: Real Cold Call – Accusation Audit
- Play CC13: 14 Killer Cold Call Openers
- Play CC14: The Reheat Campaign
- Play CC15: Transcript of a Good Cold Call You Can Steal
Voicemail
- Play VM0: The Open Loop Voicemail
- Play VM1: Five Voicemail Formulas
- Play VM2: The 8.9 second voicemail
- Play VM3: Voicemail — The Script and Tone That Gets 30% of My Calls Returned
- Play VM4: Voicemail makeover
Cold Email Copywriting
- Play CW00: Let’s write a good cold email (step by step)
- Play CW1: Don’t Believe the Hype
- Play CW2: The Triplet
- Play CW3:: Go for No
- Play CW4: How to Use Humor to Increase Response Rates
- Play CW5: Your Customers Are Your Best Salespeople
- Play CW6: Turning a Skeptic into a Buyer
- Play CW7: How to Explain Things Clearly
- Play CW8: Show, Don’t Tell
- Play CW9: Casual Copywriting Example
- Play CW10: The Secret to Creating Memorable Cold Email Copy
- Play CW11: Sales Copy Teardown (Before & After)
- Play CW12: Are You Pitching or Proving?
- Play CW13: Example of Hype-Free Copy in a Cold Email
- Play CW14: 2 Things I Learned from Jason Fried About Copywriting
- Play CW15: Casual Copywriting Examples (Before & After)
- Play CW16: The Secret to Getting More Positive Cold Email Responses
- Play CW17: 3 Ways to Increase Cold Email Response Rates
- Play CW18: How to Use Emotions to Motivate Prospects
- Play CW19: Steal Like an Artist to Increase Open Rates
- Play CW20: Chase — Features into Benefits Makeover
- Play CW21: Before & After
- Play CW22: Who’s Your Villain?
- Play CW23: How to Use Humor to Increase Response Rates
- Play CW24: Ditch this word
- Play CW25: What Pisses People Off?
- Play CW26: Steal This Porsche Ad
- Play CW26: A Magic Word
- Play CW27: Be Crispy
- Play CW28: Write With an Eraser
- Play CW29: Cold Emailing Over the Shoulder Video
- Play CW30: “What if” questions
- Play CW31: What We Do vs. What You Can Do
- Play CW32: Why Prospects Don’t Respond (And How to Fix it)
- Play CW33: 9 Cold Email Copywriting Formulas That Convert
Cold Emailing
- Play CE000 – Improving cold email deliverability
- Play CE:00 – The Easier Way to Conversations With Strangers
- Play CE1: The Biggest Cold Email Mistake
- Play CE2: Cold Email: Subject Lines
- Play CE3: The Testimonial Email
- Play CE4: Bring Back That Loving Feeling
- Play CE5: Cold Email: Follow-up After Direct Mail
- Play CE6: 15 Minutes of Fame
- Play CE7: Leveraging Shared Audiences
- Play CE8: Reactivate Lost Opportunities
- Play CE9: Medicine for the Problem
- Play CE10: Example for SaaS
- Play CE11: The Cold Call Email
- Play CE12: Personalization at Scale
- Play CE13: Cold Email From the CEO of Rippling
- Play CE14: Shining a Light on a Problem
- Play CE15: Informative & Entertaining
- Play CE16: Introducing Two People via Email
- Play CE17: The 4T Email — A High Converting Formula
- Play CE18: Low Friction Calls to Action
- Play CE19: Email to a Conversation with an Innovator
- Play CE20: The 4-Part Video Series
- Play CE21: How to Respond to, “Send Me Some Information” in Email
- Play CE23: The Cold Email that Booked a Meeting and Sales with GEICO
- Play CE24: The One Sentence Email
- Play CE25: Example of a Personalized 4T Email
- Play CE26: Example of a 4T Email to Target
- Play CE27: 4T Email that Got the Attention of a CEO
- Play CE28: A Cold Email Written by a Customer to a Prospect
- Play CE29: One of the Best Cold Emails I’ve Ever Seen
- Play CE30: Scaling Personalized Email in Cold Emails
- Play CE31: Hyper-Personalized 4T Email that Got a Positive Response
- Play CE32: The Cold Email that Got a Response from a Director of Sales
- Play CE33: How to Write a Damn Good Email in 8 Minutes
- Play CE34: 6 Low Friction Calls to Action that Conversations
- Play CE35 Post Webinar Email that s Conversations
- Play CE36: Cold Email that Booked a Meeting After a Prospect said, “No Thanks”
- Play CE37: How to Get a Response from a Busy Person — Teardown
- Play CE38: Illumination Cold Email (How to Change the Status Quo)
- Play CE39: How to Respond when a Prospects Asks for Information via Email
- Play CE40: What Zelda Can Teach You About Writing a Good Cold Email
- Play CE41: The Radically Honest Illumination Email
- Play CE42: Real Email – Educational Offer that Booked a Meeting
- Play CE43: The Photoshop Cold Email
- Play CE44: The Broken Clavicle Bone
- Play CE45: How to Follow-Up Without Being Annoying
- Play CE46: The 28 Word Email
- Play CE47: The Easier Way to Book Meetings
- Play CE48: Reaching Out to People Who Didn’t Buy
- Play CE49: Leveraging Customers for Warm Intros
- Play CE50: 1 i simple idea to grow sales in 3 months
- Play CE51: Emails That Look Like Texts – Alteryx
- Play CE52: Emails That Look Like Texts – LeanData
- Play CE53: Emails That Looks Like Texts – Tipalti
- Play CE54: Email That Look Like Texts – Gong.io
- Play CE55: Email That Looks Like a Text – Tax Accountant
- Play CE56: Asking For Advice
- Play CE57: How to write killer first sentences
- Play CE58: The Cold Email Copywriting Formula That Will Increase Responses
- Play CE 59: 14 Low friction CTAs that increase response rates
- Play CE60: Open loop cold emails
- Play CE61: Out of Office Autoresponder
- Play CE62: 4T Bridging Phrases
- Play CE 63: Super Short Cold Email – Outreach
- Play CE64: The prospect ghosted me email
- Play CE65: 19 CTAs that don’t ask for a meeting
- Play CE66: Leveraging Customers to Write Emails (Gravy)
- Play CE67: 7 killer subject lines
- Play CE68: Using “Future Pacing” in CTAs to Increase Response Rates
- Play CE69: Cutting the fluff
- Play CE70: Killer cold email opening lines
- Play CE71: Using LinkedIn Job Adverts
Before & After Visual Cold Emails
- Play VCE 0: What are visual emails & why do they matter?
- Play VCE 1: The Easiest Way to Create Images for Cold Emails
- Play VCE 2: Example for Alteryx
- Play VCE3: Example for ConnectAndSell
- Play VCE4: Example for BoomTown
Cold Email Teardowns
- Play CET 1: Teardown for Telecom
- Play CET 2: Teardown for a Podcast Guest
- Play CET 3: Teardown for a Car Wash Bucket
- Play CET 4: Teardown for a Coach
- Play CET5: Teardown for a person who want to be on my podcast
- Play CET6: Teardown Chris Voss
- Play CET7: Teardown for Zubtitles
- Play CET8: Teardown for a triathlon coach
- Play CET9: Teardown for a loud neighbor
- Play CET10: Teardown for a LinkedIn Pitch
- Play CET11: Teardown for a service
- Play CET12: Teardown for accountant
- Play CET13: Teardown for content amplification agency
- Play CET14: Teardown for Protalus Insoles
- Play CET15: Teardown for a Tax Accountant
- Play CET16: Teardown for a Triathlon Coach
- Play CET17: Teardown for a Gutter Cleaning Service
- Play CET18: Teardown for LeanData
- Play CET19: 4T Email Examples You Can Steal
- Play CET20: Teardown for Managing Negative Review Service
- Play CET21: Teardown for CaptivateIQ
- Play CET21: Teardown – Cutting the Fluff
- Play CET22: Teardown for a Talent Service Placing Salespeople
- Play CET23: Teardown for Snowflake
- Play CET24: Teardown for a recruiter
- Play CET25: Teardown for a social media agency
- Play CET26: Teardown for Mortgage Refinancing
- Play CET27: Teardown for CaptivateIQ
- Play CET28: Teardown for a services based business
- Play CET29: Teardown for a data provider
- Play CET30: Teardown for a recruiter
- Play CET31: Teardown for Third Party Logistics
- Play CET32: Teardown for Rev
- Play CET33: Teardown for Recruiter (Sales)
- Play CET44: Armand @ Pave Wizard Email
- Play CET45: Lunch bribe Email
- Play CET46: Teardown for CaptivateIQ
- Play CET47: Teardown for Pave
- Play CET48: Teardown for Ecommerce Returns Solution
- Play CET49: Teardown for an Editor
- Play CET50: Teardown for Tango
- Play CET52: Teardown for Munch
- Play CET53: Teardown for On Screen Authority
- Play CET54: Teardown for a Service (Phone Ready Leads)
The Hall of Fame: Cold Outreach with Positive Responses
- Play EV 1: Graham’s Email
- Play EV2: Tanner’s Email
- Play EV:3 Richard’s Email
- Play EV:4 Ivan’s Follow Up Emails to Booked Meeting
- Play EV5: Ben’s Entire LinkedIn Message Thread that Got a Meeting
- Play EV6: Jackie’s Email that Landed a Job Interview
- Play EV7: Josh’s Email
- Play EV8: Harry’s Email
- Play EV9: Chris’s Email
- Play EV10 Brandon’s Email
- Play EV10: Jam’s Email
- Play EV11: Kristian’s Email & Video
- Play EV12: Anna’s Email
- Play EV13: Peter’s Email
- Play EV14: Stephen’s LinkedIn Message with Response
- Play EV 15: Sam’s Email
- Play EV16: Jason Bay’s Video Email
- Play EV17: Brandon’s Email
- Play EV18: John’s Email
- Play EV19: Shaun’s Email
- Play EV20: Ryan’s Cold Call
- Play EV21: Jake’s Cold Email
- Play EV22: Josh’s Email
- Play EV23: Madison’s Email
- Play EV24: Oliver’s LinkedIn Connection Request
- Play EV25: Oliver’s Email
- Play EV26: JT’s Email
- Play EV27: Oliver’s Before & After Visual Email
- Play EV28: Aaron’s Email
- Play EV29: James’s email
- Play EV30: Braun’s email that landed Aetna
- Play EV31: Adam’s Email
- Play EV32: Josh’s Open Loop Email
- Play EV33: Dan’s Email
- Play EV34: Claire’s Email
- Play EV35: Linda’s Email – Content Amplification
- Play EV36: Armand’s Email
- Play EV37: Theo’s Email
- Play EV38: Matt’s Email
- Play EV39: Stafano’s Email
- Play EV40: Gino’s Email + Video Follow Up
- Play EV41: Robert’s Email
- Play EV41: Email for a Freelancer/Copywriter
- Play EV42: Killer Cold Email – Services Business
- Play EV43: This 40-Second Pitch Made Will Smith Invest Immediately
- Play EV44: Peter’s Email
The Initial Sales Conversation
- Play DC0: The Initial Conversation Script
- Play DC1: How to Improve Your Meeting Show Rate
- Play DC2: Finding Problems
- Play DC3: Asking for the Sale
- Play DC4: How to Separate Yourself From the Competition
- Play DC5: Your Product Story
- Play DC6: Client Story
- Play DC7: Don’t Bruise the Ego
- Play DC8: Testing for Commitment
- Play DC9: Overcoming the Status Quo Bias
- Play DC10: An Insightful Question
- Play DC11: Price Anchoring
- Play DC12: How to Expedite Contract Execution
- Play DC13: Don’t Discount. Do this Instead.
- Play DC14: The Post Meeting Video Summary
- Play DC15: How To Write An Effective Follow-Up Email After a Discovery Call
- Play DC16: How to Reduce Meeting No Shows
- Play DC17: A Big Mistake Salespeople Make WIth Inbound Leads
Leveraging Customers for New Opportunities
- Play LC1: How to Ask for Referrals
- Play LC2: Interviewing Customers
- Play LC3: One Question to Generate 20% More Revenue
- Play LC4: How to Ask for a Testimonial Without Sounding Salesy
- Play LC5: Reactivating a Past Customer
- Play LC6: Asking for Video Testimonials
LinkedIn
- Play LI1: Your Headline
- Play LI2: Connection Requests with 70% Acceptance Rate
- Play LI3: The Most Phenomenal LinkedIn Connection Request
- Play LI4: The Video Connection Request Pitch
- Play LI5: Yet Another High Converting LinkedIn Connection Request
- Play LI6: Nelly’s LinkedIn Voice Message that Got a Sale
- Play LI7: “Thanks for Connecting” Video Message
- Play LI8: Example of a Connection Request with a High Accept Rate
- Play LI9: How to Conversations with Anyone on LinkedIn
- Play LI10: Educational-Based LinkedIn Connection Request
- Play LI11: LinkedIn Voicemail
- Play LI12: Braun’s LinkedIn Messages Cadence
- Play LI13: The Mere Exposure Effect
Direct Mail
- Play MI1: 7 Ways to Create a Memorable First Impression
- Play DM2: Direct Mail Examples
- Play MI3: One Easy Way to Make Your Customers Happy
- Play DM4: Dale Dupree’s Red Brick
- Play DM5: Send an Old Fashioned Telegram
- Play DM7: The “Lumpy” Mail
- Play DMI9: Emma’s Letter Campaign
- Play DM10: Bike Tubes
Defusing Objections
- PlayDO00: Diffusing Objections Video Lecture
- Play D01: How to Diffuse 34 Sales Objections Ebook
- Play DO2: Preventing Objections by Making the Skeleton Dance
- Play DO3: One Question that Will Help You Waste Less Time Chasing
- Play DO4: Why Are You Better Than Your Competitors?
- Play DO5: I Don’t Have a Budget
- Play DO6: Answering “What Do You Do?”
- Play DO7: Diffusing “Your Price Is Too High”
- Play DO8: Send Me a Proposal
- Play DO9: Diffusing “Can You Send Me Some Information?”
-
Preview
Play DO11: “If We Find a Need, We’ll Keep You in Mind.”
- Play D012: Role Play – “We Already Have a Vendor.”
- Play DO13: Prospects Ask You to Send Them Info Via Email
- Play DO14: “We went with another vendor.”
- Play DO15: Defusing “How did you get this number?”
- Play D16: We Have a Vendor (response via email)
- Play DO17: “I’m not interested.” (how to respond via email)
- Play DO18: Diffusing, “I’m all set” Over Cold Email
Inbound Leads
- Play IN1: How to Respond to an Inbound Lead
- Play IN2: Inbound Cold Call Critique
- Play IN3: Post Webinar Follow Up Email
Negotiating
- Play NE1: Example of a Negotiation with a Jeweler
- Play NE2: Example of a Negotiation with a Client
- Play NE3: Real Contract Negotiation
Building Credibility
- PLAY NU1: Top of Mind Campaign Email
- Play NU2: Example Nurture Track You Can Steal
- Play NU3: A Shortcut for Building Credibility
Video Prospecting
- Play VP1: Example of an Email and Video that Booked a Meeting
Sequences
- Play SQ1: Meeting Reminder Sequence
- Play SQ2: No Show Sequence
- Play SQ3: Drift’s Personalized Sequence
- Play SQ4: Prospect Ghosted You Sequence – Accusation Audit
- Play SQ5: Personalized Cold Email Sequences
- Play SQ6: Rippling’s Cold Email Sequence
Getting a Job
- Play GJ1: The Cold Email that Prompted a CEO to Give the Sender a Job
- Play GJ2: Don’t Send a Resume, Do This Instead
- Play G23: Unconventional Cold Email to Land an Interview
The Prospecting Process
- Play PP1: Overview
- Play PP2: 6 Ways to Personalize Emails
- Play PP3: Step 1: Creating Custom Fields
- Play PP4: VIDEO Create Your Sequence
- Play PP5: VIDEO WALKTHROUGH – Scaling Personalization
- Play PP5: Boolean Searching for Prospect on LinkedIn (Over the Shoulder Video)
- Play PP6: Example of a Personalized Sequence
Following Up
- Play FU1: Chris Voss Inspired Email When a Prospect Ghosts You
- Play FU2: No Response — The Apology Email
- Play FU3: No Response — The Presumptive Negative
- Play FU4: No Response — The Hail Mary
- Play FU5: Real Cold Call — Falling on the Sword – Gaggle
- Play FU6: Real Example — Surrender Email w/response
- Play FU7: Real Email Exchange to Ghosted Prospect – Voss Method
- Play FU8: Expressed Interest Then Disappeared
- Play FU9: Cold Email Follow-Up Bumps
- Play FU10: Example of a one sentence follow up + positive response
- Play FU11: Ghosted Lead – Real Email + Response
- Play FU12: The Post-Webinar Email
- Play FU13: Ghosted Prospect Real Call
- Play FU14: 8 Effective Follow Up Messages
- Play FU15: Detach Email
- Play FU16: Email For When A Referral Goes Dark
Memes
- Play M1: Prospect Ghosted You
- Play M2: Florin’s Meme
- Play M3: Alex’s Meme POS
- Play M4: Josh’s Matillion Meme
- Play M5 – Video Meme
Slideshows
- Play SS1: My Brothers’s $25m Talk Track
- Play SS2: Braun’s 12 Rules of Selling
- Play SS3: Feeling Anxious? Thought So.
- Play SS4: Stories vs. Facts
A Killer Way to Ask for Referrals
- Play REF1: How to Ask for a Referral Without Feeling Awkward
Internal Communication
- How To Be Less Direct In a Email
Proof Content
Sale Page: https://academy.joshbraun.com/p/badass-b2b-growth-guide
Archive: https://archive.ph/OGWEy
Delivery Method
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