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Power Editor Course Complete (Three Course Bundle)
Become POWERFUL with Power Editor
Power Editor is THE TOOL used by advanced Facebook marketers to create profitable advertising campaigns. It’s also intimidating and frustrating for beginner and intermediate marketers alike. These three SELF-PACED AND RECORDEDcourses will give aspiring advanced Facebook marketers a thorough understanding of all features and functions found within the world’s most powerful advertising platform.
Course 1
Before creating a single ad, Power Editor is loaded with features that need to be fully understood to optimize performance. Course 1 provides a deep dive into how Power Editor works and the numerous features — beginner and advanced — you’ll need to master to get the most out of your advertising.
LESSONS
- A Brief What, Why and How of
- Power Editor
- Managing Accounts
- Managing Pages
- Managing Images
- Uploading and Downloading
- Editing Display Settings
- Reset Power Editor
- Tags
- Filtering
- Search
- Campaign Dashboard
- Activate & Deactivate
- Revert & Delete
- Bulk Editing
- Duplicating
- Export
- Import
- Campaign vs. Ad Set vs. Ad
- Creating a Campaign
- Auction vs. Fixed Price
Course 2
What makes Facebook advertising most powerful is found within your ability to target your ideal customer. This course focuses primarily on a thorough tour of all targeting, bidding and placement options available within Power Editor.
LESSONS
- Saved Audiences and Saved Target Groups
- Data File Custom Audiences: Email. Phone Number, UID
- Custom Audiences: Mobile App
- Custom Audiences: Website Visitors Lookalike Audiences
- Custom and Excluded Audiences Location
- Age, Gender and Languages
- More Demographics (Part 1)
- More Demographics (Part 2)
- Connections
- Interests
- Interests. Categories
- Behaviors (Part 1)
- Behaviors (Part 2)
- More Categories
- Placement
- Optimization & Pricing: Overview
- Optimization & Pricing: Optimize For
- Optimization & Pricing: Pricing
Course 3
Even if you target the right people, your ad will not work without the most effective creative. This course provides a thorough overview of how to create ads within Power Editor, focusing on copy, imagery, limits and restrictions. The secrets to your ad’s success are found within this course.
LESSONS
- Old Ad Types vs. Objective Flow
- Ad Type: Page Like
- Ad Type: Clicks to Website
- Ad Type: Website Conversions
- Ad Type: Page Post Engagement
- Ad Type: Desktop App Installs
- Ad Type: Mobile App Installs
- Ad Type: Desktop App Engagement
- Ad Type: Mobile App Engagement
- Ad Type: Offer Claims
- Ad Type: Event Responses
- Ad Type: Video Views
- Unpublished Posts
- Manually Entering Post ID
- Ad Preview and Open Ad
- Image Optimization C
- opy Optimization
- Landing Views
- Conversion Tracking
- URL Tags
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