Google Ads Mastery starts with the basics and quickly dives into the techniques used by long-time, expert advertisers. By the end of this program, you’ll know the techniques needed to run profit-driven advertising campaigns with Google Ads.

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Jeff Sauer – Master The Full Stack of Google Marketing

What you’ll learn in this course:

Discover how to build your Google Ads account to deliver profit generating data for every ad campaign your run, from day-1
Learn how to use your ad campaigns to find untapped keywords opportunities, so you can get more for your advertising budget
Leverage a proven system to calculate profitable budgets and optimize your bids without wasting money on ineffective tactics
Own a set of checklists that show you which metrics to focus on for management and when to make adjustments in your account, without spending all day inside Google Ads
Build your marketing credentials by earning your Google Search Advertising Certification and passing the test on your first attempt
Set yourself apart from the pack with your Data Driven Google Ads Mastery certification
Decipher the 3 paid search advertising strategies that matter so that you can outmaneuver your competitors and avoid “false-hope” bidding wars forever

Increase your conversions and reduce wasted ad spend using our Data Driven account management techniques

Who is this course for:

New advertisers who want to follow a proven process to get started in PPC management
Entrepreneurs and business owners who want to learn a system for profitable advertising on Google
Intermediate level advertisers who need to learn techniques that will allow them to increase their conversions and reduce wasted ad spend

Marketers who need to understand the metrics and methods behind profit-driven advertising on Google

Google Analytics Mastery teaches advertisers, marketers and business owners how to track and measure their website marketing. By the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

What you’ll learn in this course:

Leverage our 30-day system to make rapid improvements in your marketing capabilities
Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
Become a strategic thought-leader for your marketing team
Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
Automate your reporting so the answers you need are always in plain sight
Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
Own a set of skills that will become more and more in demand as digital marketing advances
Set yourself apart from the pack with a Data Driven web analytics certification

Enhance your marketing credentials by earning your Google Analytics certification

Who is this course for:

Brand new Google Analytics users who have never tracked website data before
Business owners and entrepreneurs who want take control of their website marketing and results
Freelancers and consultants who need to provide their clients with data-driven marketing solutions

Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days

Tag Manager Mastery starts with the basics, and by the end of this training, you’ll understand how to unlock a whole new world of marketing insights.

What you’ll learn in this course

Save time and money tagging your website, while reducing tracking errors
Upgrade your analytics using three GTM power tools – tags, triggers and variables
Add 70+ advertising and analytics tools to your website using code-free tag templates
Enhance your website user experience by adding automatic event tracking to discover better ways to optimize your content marketing efforts
Measure the real value of your advertising campaigns using conversion pixel templates
Prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on tag-template autopilot

Test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development
Simplify your analytics, while getting direct access to better data to make better marketing decision

Implement techniques that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential of your organization

Who is this course for

Marketers who want immediate access to the data they need to do their job more effectively
Website owners and analysts who want to be able to track their site performance, without waiting days or weeks for web developers to put tracking tags on their site
Google Analytics users who want deeper, more valuable marketing insights that go beyond the “one size fits all” basic installation of GA
Consultants and agency teams that want to learn how to automate their tracking of client results
PPC marketers that want greater control over their conversion tracking

Professionals that want to add high value skills and increase their earning potential

Data Studio Mastery is teaches advertisers, marketers, and business owners how to develop real-time reporting to guide business strategy and visually communicate marketing results.

What you’ll learn in this course:

Create reports that focus on the information your business needs to grow
Simplify your data-driven marketing strategy
Use Google Data Studio to save hours of time on reporting
Consolidate your most important metrics into one dashboard
Deliver reports that build trust with your clients, and inspire your team
Automate your reporting using Google Data Studio and other tools
Use plug-and-play Data Studio dashboard templates for SEO, PPC, and more
Use our ACES Framework to design a marketing strategy that matches your goals
Identify and track KPIs for every stage of your marketing funnel
Use tools like Keyword Hero, Supermetrics, and Zapier to save time, get access to better data, and build more complete reports
Build a live dashboard that reports on your entire marketing funnel

Capture, communicate and share your marketing vision using Google Data Studio

Who is this course for:

Freelance marketers that deliver reports to clients
Agency marketers that have reporting responsibilities
Corporate marketers that deliver reports to managers, executives or other stakeholders
Business owners and entrepreneurs who want to learn how to add a data-driven approach to their marketing strategy

Anyone who wants to turn their data into a live, automated dashboard that reports on their marketing plan

Join 15,634 Members Who Rapidly Advanced Their Digital Marketing Skills Using Our Data Driven Training Process

I loved everything about this course! The way it is set up is terrific because you always know where you are. It was well planned and laid out in a way that made it easy to learn and also interesting. I learned so much from Jeff and his teaching manner is terrific. I’ve taken lots of courses over the years, but have to say this is one of the very best! If you’re considering do it, you won’t regret it!