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Sales: Closing a Complex Sale
By: Jeff Bloomfield
Skill Level: Intermediate
Duration: 1h 33m
Released: November 13, 2017
Description:
Complex sales have multiple influencers and stakeholders, and sometimes face multiple competitors. There are a lot of factors for the buyer to juggle. This complexity can lead to lost revenue, longer sales cycles, and unpredictable outcomes. By understanding the buyer’s problem and simplifying the value of your solution, you will be better positioned to close the deal. Watch this course with sales coach Jeff Bloomfield to find out how to systematically navigate the process of a complex sale, and receive the tactics and tools to increase your likelihood of sales success. Learn how to understand your buyers by examining their journey in a new way, and discover how to clearly articulate and defend the unique value of your product.
Topics include:
- Simplifying the complex
- Mapping the buyer journey
- Identifying buyer objectives and challenges
- Using insights to drive urgency to buy
- Defining your compelling differentiation
- Mapping your solution to the problem
- Bridging the gap between problem and solution
- Gaining commitment
Contents:
- Introduction
- 1. Identifying the Buying Journey
- 2. Identifying buyer objectives and Challenges
- 3. Using Insights to Drive Urgency to Buy
- 4. Defining Your Compelling Differentiation
- 5. The Complex Sales Conversation Model
- Conclusion
Author:
Jeff Bloomfield spent the better part of his corporate career at Genentech, in various leadership roles ranging from sales and marketing to leadership development. He is the founder of two consulting companies, Braintrust and Apex Training & Development, and speaks to audiences of all sizes on the topics of leadership, communication, story-based selling, and the powerful impact of neuroscience on sales and marketing.
Jeff wrote the book Story-Based Selling, and has trained multiple Fortune 500 companies on story-based selling and coaching, acted as an executive coach to senior executives of Fortune 500 companies, consulted on strategy, sales and marketing, and leadership for companies ranging from ten to ten thousand employees
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