The Four Part Writing Process
Everything you want to know about writing & storyboarding a script that generates an ROI in a 1-day bootcamp!
Why We Select An Ideal Client Avatar
- How to identify the problems & desires your ideal clients care about most
- Understanding the reasons people buy ANYTHING
Mapping Your Avatar + Offer
- 13 questions we answer that allow us to write NERVE-STRIKING scripts
- Mapping all the emotional + logical reasons your avatar wants your offer
- Prioritizing the most valuable way results of your offer
- Practice Exercise: Ideal Client & Win Win Offer Immersion
Part 2: Brainstorming
The Irresistible Script & Storyboard Template
- Download the same exact script we’ve used to generate million in sales for our businesses and our clients
- Practice Exercise: Download the Irresistible Script & Storyboard Template
Brainstorming Your Attention Getter
- Proven methods for immediately capturing attention
- Example hooks we’ve used
- Practice Exercise: Developing your extremely powerful attention getter
Identifying The Gap
- All offers either solve a problem or help a client experience a desire which is what we call “The Gap”. In this module we discuss how to communicate the gap your avatar is trying to bridge.
- Widening the gap from slight annoyance to HUGE DESIRE
- Exercise: Brainstorm ways to identify the gap
Identifying Your Unique Solution
- Now that we’ve crystalized the gap your offer can solve, it’s time to position your offer as the ULTIMATE solution to that problem.
- How to hone in on your Unique Selling Proposition
- Exercise: Call out to your offers Unique Selling Proposition
Call To Action
- Now we want to explicitly tell our viewer what to do next!
- Different call to actions for different sales processes.
- When to introduce the call to action and how to make it NON-Salesy
- Exercise: Write your CRYSTAL CLEAR call to action
Part 3: Dimensionalize
7 Proven Methods For Adding Depth To Your Script
- Creating your “Comparison Stack”
- Creating a “Results Stack”
- Crystalizing your Unique Selling Proposition
- How to leverage HUMOR
- How to validate your claims
- Adding visual demonstrations
- Objection prevention scriptwriting techniques
Part 4: Finalize
Bringing It All Together
- Organizing your script for the highest resonance
- Writing the exact, word for word script that will turn strangers into clients
- Exercise: Finalizing your first draft
Getting Feedback From A Friend
- We never finalize a “script” until we’ve gotten feedback on it. It’s so important not to spend time shooting, editing and releasing a script that no one has heard.
- Exercise: Jump on the phone or Zoom and read through your script + get feedback from a friend
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