Innocent Type – Kaye Putnam

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Discover what “on-brand” means for you & learn to create meaningful connections with your ideal clients and customers.

In this course, you’ll unlock your brand’s potential with a powerful action plan, designed with your brand archetype.

This allows you to:

>> Stand out against the competition with a strong brand identity

>> Be more YOU, without all the fluff and filler

>> Make business decisions faster and with more confidence

>> Turn clients into brand fanatics, happy to pay what you deserve.

Here’s what you’ll learn:

• How your brand archetype makes people feel, and what keeps them coming back time and time again.
• The strengths and weaknesses of your brand archetype, and how to use your individual subtype to best suit your endeavors.
• The key steps to align your values, skills, and personality with your brand… in a MEANINGFUL way.
• How to identify other brands who share the same archetype, and how to gauge success.
• The types of original content most beneficial to your business (and the best ways to share).
• Fool-proof design tips to make your brand stand out for the *right* reasons.

Making the next move can be scary, but I’ve got you covered with a step-by-step workbook, never-before-seen content, and personalized video lectures.

Course Curriculum

Welcome

• Orientation & Workbook Download (4:36)
• Optional 30-Minute Strategy Session

Archetype Foundation

• About Your Type (6:10)
• Subtypes & Evolution (10:01)
• Worldview (6:27)
• Arch-nemesis (9:28)

Inspiration & Examples

• Big Brands (9:42)
• People (6:18)

Storytelling & Messaging

• Voice & Words (10:04)
• Stories & Content (8:12)

Brand Visuals

• Design (13:43)
• Images (10:10)

Use Your Archetype in YOUR Business

• Themes & Metaphors (8:05)
• Business Decisions (15:47)

*More* Innocent Examples

• Website Examples
• Video Examples
• Content Examples
• ‘TypeQuest Examples

Additional Resources

• Archetype Training PDF
• Bonus #1: The About Page Formula
• Bonus #2: C.R.E.A.T.E. Your Mindset
• Bonus #3: Archetypes & Video
• Blending Archetypes (89:11)
• Photo + Video Training (100:10)
• TypeWriter Workshop (87:34)
• Type-Based Marketing (94:50)
• Share your course feedback & ideas!

Get Innocent Type – Kaye Putnam, Only Price $89

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