In Lee – Encyclopedia of E-business Development and Management in the Global Economy

As globalization and competition pose new opportunities and challenges, firms strive to discover effective and efficient e-business models and applications to contribute to their sustainability, growth, and innovation.

The Encyclopedia of E-Business Development and Management in the Global Economy creates a repository for educators, researchers, and industry professionals to collaborate and discuss their research ideas, theories, practical experiences, challenges, and opportunities, while presenting tools and techniques in all aspects of e-business development and management in the digital economy. As the first and most comprehensive book to present aspects from the research, industry, managerial, and technical sides of e-business, this collection appeals to policy-makers, e-business application developers, market researchers, managers, researchers, professors, and undergraduate/graduate students in various academic disciplines.

About the Author

In Lee is a professor in the Department of Information Systems and Decision Sciences in the College of Business and Technology at Western Illinois University. He received his PhD from University of Illinois at Urbana-Champaign. He is the editor-in-chief of the International Journal of E-Business Research. He has published his research in such journals as Communications of the ACM, IEEE Transactions on Systems, Man, and Cybernetics, IEEE Transactions on Engineering Management, International Journal of Production Research, Computers and Education, Computers in Human Behavior, Computers and Operations Research, Computers and Industrial Engineering, Knowledge and Process Management, Business Process Management Journal, Journal of E-Commerce in Organizations, and others. His current research interests include e-commerce technology development and management, investment strategies for computing technologies, and telecommunications planning and management.

Contents

Volume I

Section 1: Theoretical Foundations of E-Business
Chapter 1. The Macroeconomic Impacts of E-Business on the Economy / Daniel Heil, Pepperdine University, USA; James E. Prieger, Pepperdine University, USA

Chapter 2. The Microeconomic Impacts of E-Business on the Economy / James E. Prieger, Pepperdine University, USA; Daniel Heil, Pepperdine University, USA

Chapter 3. The Power Laws of Enterprise 2.0 / Jacques Bughin, McKinsey &Company, Belgium, Free University of Brussels, Belgium, and Katholieke University Leuven, Belgium

Chapter 4. Prices on the Internet / Jihui Chen, Illinois State University, USA

Chapter 5. Price Dispersion on the Internet: A Further Review and Discussion / Fang-Fang Tang, Peking University, People’s Republic of China; Xiaolin Xing, Fannie Mae, USA

Chapter 6. The Electronic Law of One Price (eLOP) / Camillo Lento, Lakehead University, Canada; Alexander Serenko, Lakehead University, Canada; Nikola Gradojevic, Lakehead University, Canada; Lorne Booker, McMaster University, Canada; Sert Yol, Kwantlen Polytechnic University, Canada

Chapter 7. Trust in Electronic Commerce: Definitions, Sources, and Effects / Hongwei Du, California State University East Bay, USA; Albert Lederer, University of Kentucky, USA; Jiming Wu, California State University
East Bay, USA

Chapter 8. Avatar Theory / Ching-I Teng, Chang Gung University, Taiwan; Shao-Kang Lo, Chinese Culture University, Taiwan

Chapter 9. Relationship between Second Life and the U.S. Economy / Rosemarie Reynolds, Embry-Riddle Aeronautical University, USA; Yusuke Ishikawa, Embry-Riddle Aeronautical University, USA; Amanda Macchiarella, Embry-Riddle Aeronautical University, USA

Section 2: E-Business Planning and Performance Evaluation
Chapter 10. E-Business Adoption and its Impact on Performance / Sabah Abdullah Al-Somali, Aston University, UK; Ben Clegg, Aston University, UK; Roya Gholami, Aston University, UK

Chapter 11. B2B Website Benefits Realization in Australian SMEs / Chad Lin, Curtin University of Technology, Australia; Yu-An Huang, National Chi Nan University, Taiwan; Rosemary Stockdale, Massey University, New Zealand

Chapter 12. Lifelong Learning in the Knowledge Economy: An Empirical Analysis of E-Learning Adoption at Firm-Level / Maria Rosalia Vicente, University of Oviedo, Spain; Ana Jesus Lopez, University of Oviedo, Spain

Chapter 13. Measuring the Quality of E-Business Services / Mark Springer, Western Washington University, USA; Craig K. Tyran, Western Washington University, USA; Steven Ross, Western Washington University, USA

Chapter 14. Measuring B2C Quality of Electronic Service: Towards a Common Consensus / Mahmoud Amer, Carl von Ossietzky University of Oldenburg, Germany; Jorge Marx Gómez, Carl von Ossietzky University of
Oldenburg, Germany

Chapter 15. The Business Value of E-Collaboration: A Conceptual framework / Lior Fink, Ben-Gurion University of the Negev, Israel

Chapter 16. A Model of the Antecedents and Consequences of E-Procurement / M. José Garrido, Universidad de Valladolid, Spain; Ana Gutiérrez, Universidad de Valladolid, Spain; Rebeca San José, Universidad
de Valladolid, Spain

Chapter 17. Global Online Performance and Service Orientation / Anna Morgan-Thomas, University of Glasgow, UK; Robert Paton, University of Glasgow, UK

Chapter 18. Electronic Funds Transfer Systems and the Landscapes of Global Finance / Barney Warf, University of Kansas, USA

Section 3: E-Marketplaces
Chapter 19. Intermediaries in E-Commerce: Value Creation Roles / Nirvikar Singh, University of California, Santa Cruz, USA

Chapter 20. Identifying the Factors that Lead to a Successful Intermediary in Electronic Commerce / Margaret Jackson, RMIT University, Australia; Marita Shelly, RMIT University, Australia

Chapter 21. A framework for Identifying B2B E-Marketplace Strategies / George Mangalaraj, Western Illinois University, USA; Chandra S. Amaravadi, Western Illinois University, USA

Chapter 22. Electronic Logistics Marketplaces / Yingli Wang, Cardiff Business School, UK; Mohamed Naim, Cardiff Business School, UK; Andrew Potter, Cardiff Business School, UK

Chapter 23. An Agent-Based B2C Electronic Market in the Next-Generation Internet / Vedran Podobnik, University of Zagreb, Croatia; Krunoslav Trzec, Ericsson Nikola Tesla, Croatia; Gordan Jezic, University of Zagreb, Croatia

Chapter 24. Concept of an Agent-Based Electronic Marketplace / Norleyza Jailani, Universiti Kebangsaan Malaysia, Malaysia; Ahmed Patel, Universiti Kebangsaan Malaysia, Malaysia; Muriati Mukhtar, Universiti Kebangsaan
Malaysia, Malaysia; Salha Abdullah, Universiti Kebangsaan Malaysia, Malaysia; Yazrina Yahya, Universiti Kebangsaan Malaysia, Malaysia

Chapter 25. Concept of Mobile Agent-Based Electronic Marketplace Safety Measures / Ahmed Patel, Universiti Kebangsaan Malaysia, Malaysia & Kingston University London, UK

Chapter 26. Time Constraints for Sellers in Electronic Markets / Kostas Kolomvatsos, University of Athens, Greece; Stathes Hadjiefthymiades, University of Athens, Greece

Chapter 27. Towards Efficient Trust Aware E-Marketplace frameworks / Malamati Louta, Harokopio University of Athens, Greece; Angelos Michalas, Technological Educational Institute of Western Macedonia, Greece

Section 4: E-Business Strategies
Chapter 28. Assessing Relational E-Strategy Supporting Business Relationships / Anne-Marie Croteau, Concordia University, Canada; Anne Beaudry, Concordia University, Canada; Justin Holm, Concordia University, Canada

Chapter 29. Leading the Organizational Dynamics of E-Business Firms / Esin Can Mutlu, Yıldız Technical University, Turkey; Yasemin Bal, Yıldız Technical University, Turkey; Pınar Büyükbalci, Yıldız Technical University, Turkey

Chapter 30. Adoption of e-Commerce by Canadian SMEs: Defining Organizational, Environmental and Innovation Characteristics / Lynn L. Sparling, Okanagan College, Canada; Aileen Cater-Steel, University of Southern Queensland, Australia; Mark Toleman, University of Southern Queensland, Australia

Chapter 31. E-Business Strategy in Franchising / Ye-Sho Chen, Louisiana State University, USA; Chuanlan Liu, Louisiana State University, USA; Qingfeng Zeng, Shanghai University of Finance and Economics, China

Chapter 32. Exploring the Impact of Government Policies and Corporate Strategies on the Diffusion of Mobile Data Services: Case of Economies at Different Stages of Transition / Tugrul U Daim, Portland State University, USA; Jing Zhang, Beijing University of Posts and Telecommunications, China; Byung-Chul Choi, Samsung Information Systems America (SISA), USA

Section 5: E-Business Models
Chapter 33. E-Business and the Resource-Based View: Towards a Research Agenda / Pedro Soto-Acosta, University of Murcia, Spain

Chapter 34. E-Commerce Business Models: Part 1 / Khaled Ahmed Nagaty, The British University in Egypt

Chapter 35. E-Commerce Business Models: Part 2 / Khaled Ahmed Nagaty, The British University in Egypt

Chapter 36. Creating Business Opportunities Based on Use of Electronic Knowledge Business Models / Tsung-Yi Chen,
Nanhua University, Taiwan; Yuh-Min Chen, National Cheng Kung University, Taiwan

Chapter 37. Online Private Sales Clubs: An Emerging Model of Fashionable E-Commerce at Promotional Prices / Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain; María Pilar Martínez-Ruiz, Castilla la Mancha
University, Spain; Silvia Sivera-Bello, Open University of Catalonia, Spain; Sandra Vilajoana-Alejandre, Open University of Catalonia, Spain

Chapter 38. Business Model Renewal: The TIA-MARIA framework for Enterprise Realignment / Rebecca De Coster, Brunel University, UK

Chapter 39. Architectural Model for Supply Chain Orchestration and Management / Marijn Janssen, Delft University of Technology, The Netherlands

Chapter 40. Ambient E-Service: A Bottom-up Collaborative Business Model / Yuan-Chu Hwang, National United University, Taiwan

Chapter 41. Online Auctions: Pragmatic Survey and Market Analysis / James K. Ho, University of Illinois at Chicago, USA

Volume II

Section 6: E-Business Management
Chapter 42. Configurators/Choiceboards: Uses, Benefits, and Analysis of Data / Paul D. Berger, Bentley University, USA; Richard C. Hanna, Northeastern University, USA; Scott D. Swain, Northeastern University, USA; Bruce D. Weinberg, Bentley University, USA

Chapter 43. E-CRM: A Key Issue in Today’s Competitive Environment / María Pilar Martínez-Ruiz, University of Castilla-La Mancha, Spain; María Rosa Llamas-Alonso, University of León, Spain; Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain

Chapter 44. Effective Virtual Project Management Using Multiple E-Leadership styles / Margaret R. Lee, Capella University, USA

Chapter 45. On-Line Credit Card Payment Processing and Fraud Prevention for E-Business / James G. Williams, University of Pittsburgh, USA; Wichian Premchaiswadi, Siam University, Thailand

Chapter 46. Virtual Stock Markets as a Research Tool in Marketing and Management / Lorenz Zimmermann, Ludwig-Maximilians-University Munich, Germany

Chapter 47. Potential Benefits of Analyzing Website Analytic Data / Elizabeth Votta, Roosevelt University, USA

Chapter 48. Teams of Leaders Concept (ToL) and E-Business Operations / Dag von Lubitz, MedSMART Inc., USA & Bieda Poco Dargante Inst., Denmark

Chapter 49. Customer Relationship Management (CRM): A Dichotomy of Online and Offline Activities / Kelley O’Reilly, Utah State University, USA; David Paper, Utah State University, USA

Chapter 50. Understanding E-Payment Services in Traditionally Cash-Based Economies: The Case of China / Xiaolin Li, Towson University, USA; Dong-Qing Yao, Towson University, USA; Yanhua Liu, Wuhan College of Economics and Management, China

Chapter 51. Scenario Driven Decision Support / M. Daud Ahmed, Manukau Institute of Technology, New Zealand; David Sundaram, University of Auckland, New Zealand

Chapter 52. E-HRM in Turkey: A Case Study / Yonca Gürol, Yildiz Technical University, Turkey; R. Ayşen Wolff, Haliç University, Turkey; Esin Ertemsı̇r Berki, Yildiz Technical University, Turkey

Chapter 53. ARIBA: A Successful Story in E-Commerce / Zhongxian Wang, Montclair State University, USA & Ruiliang Yan, Indiana University Northwest, USA; James Yao, Montclair State University, USA

Chapter 54. Integrated Optimal Procedure of Internet Marketing / Lan Zhao, Chongqing University, China and SUNY/ College at Old Westbury, USA

Chapter 55. Managerial Succession and E-Business / Anthonia Adenike Adeniji, Covenant University, Nigeria

Chapter 56. E-Business and Web Accessibility / Panayiotis Koutsabasis, University of the Aegean, Greece

Chapter 57. Understanding the Use of Business-to-Employee (B2E) Portals in an Australian University though the Management Lens: A Qualitative Approach / Md Mahbubur Rahim, Monash University, Australia; Mohammad Quaddus, Curtin University, Australia; Mohini Singh, RMIT University, Australia

Chapter 58. Understanding the Use of Business-to-Employee (B2E) Portals in an Australian University through the Employee Lens: A Quantitative Approach / Md Mahbubur Rahim, Monash University, Australia; Mohammad Quaddus, Curtin University, Australia; Mohini Singh, RMIT University, Australia

Chapter 59. An Exploratory Study on the User Adoption of Central Cyber Government Office of the Hong Kong Government / Kevin K.W. Ho, The University of Guam, Guam; Calvin Chun Yu, The Hong Kong University of Science and Technology, Hong Kong; Michael C.L. Lai, Hong Kong Police Force, Hong Kong

Chapter 60. An Exploratory Study on the Information Quality Satisfaction of Central Cyber Government Office of the Hong Kong Government / Kevin K.W. Ho, The University of Guam, Guam

Chapter 61. Visual Merchandising in Online Retailing Based on Physical Retailing Design Principles / Tony Pittarese, East Tennessee State University, USA

Section 7: Online Consumer Behavior
Chapter 62. Internet Consumer Behavior: Flow and Emotions / Marie-Odile Richard, University of Montreal, Canada; Michel Laroche, Concordia University, Canada

Chapter 63. Internet Consumer Behavior: Web Atmospherics / Marie-Odile Richard, University of Montreal, Canada; Michel Laroche, Concordia University, Canada

Chapter 64. Internet Consumer Behavior: Behavioral Variables / Marie-Odile Richard, University of Montreal, Canada; Michel Laroche, Concordia University, Canada

Chapter 65. Internet Consumer Behavior: Major Moderating Variables / Marie-Odile Richard, University of Montreal, Canada; Michel Laroche, Concordia University, Canada

Chapter 66. Consumer Information Sharing / Jonathan Foster, University of Sheffield, UK; Angela Lin, University of Sheffield, UK

Chapter 67. B2C E-Commerce Acceptance Models Based on Consumers’ Attitudes and Beliefs: Integrating Alternative frameworks / Ángel Herrero-Crespo, Universidad de Cantabria, Spain; Ignacio Rodríguez-del-Bosque, Universidad de Cantabria, Spain

Chapter 68. Effect of Perceived Risk on e-Commerce Acceptance: State of the Art and Future Research Directions / Ángel Herrero-Crespo, Universidad de Cantabria, Spain; Ignacio Rodríguez-del-Bosque, Universidad de Cantabria, Spain

Chapter 69. Third Party Internet Seals: Reviewing the Effects on Online Consumer Trust / Peter Kerkhof, VU University of Amsterdam, the Netherlands; Guda van Noort, University of Amsterdam, the Netherlands

Chapter 70. The Importance of Gender, IT Experience, and Media-Rich Social Cues on Initial Trust in E-Commerce Websites / Khalid AlDiri, University of Bradford, UK; Dave Hobbs, University of Bradford, UK; Rami Qahwaji, University of Bradford, UK

Chapter 71. Using the Internet to Study Human Universals / Gad Saad, Concordia University, Canada

Chapter 72. The Neurocognitive and Evolutionary Bases of Sex Differences in Website Design Preferences: Recommendations for Marketing Managers / Eric Stenstrom, Concordia University, Canada; Gad Saad, Concordia University, Canada

Chapter 73. Exploring Video Games from an Evolutionary Psychological Perspective / Zack Mendenhall, Concordia University, Canada; Marcelo Vinhal Nepomuceno, Concordia University, Canada; Gad Saad, Concordia University, Canada

Chapter 74. An Integrated Model for E-CRM in Internet Shopping: Evaluating the Relationship between Perceived
Value, Satisfaction and Trust / Changsu Kim, Yeongnam University, Korea; Weihong Zhao, Jiangxi Normal
University, China; Kyung Hoon Yang, University of Wisconsin-La Crosse, USA

Section 8: Mobile Commerce
Chapter 75. Mobile Communications /Mobile Marketing / Suzanne Altobello Nasco, Southern Illinois University Carbondale, USA

Chapter 76. C2C Mobile Commerce: Acceptance Factors / Lori N. K. Leonard, University of Tulsa, USA

Chapter 77. Exploring the Mobile Consumer / Kaan Varnali, Bogazici University, Turkey; Cengiz Yilmaz, Bogazici University, Turkey

Chapter 78. The Personalization Privacy Paradox: Mobile Customers’ Perceptions of Push-Based vs. Pull-Based Location Commerce / Heng Xu, Pennsylvania State University, USA; John M. Carroll, Pennsylvania State University, USA; Mary Beth Rosson, Pennsylvania State University, USA

Chapter 79. Mobile Gaming: Perspectives and Issues / Krassie Petrova, Auckland University of Technology, New Zealand

Chapter 80. Role of Personal Innovativeness in Intentions to Adopt Mobile Services: Cross-Service Approach / Sanna Sintonen, Lappeenranta University of Technology, Finland; Sanna Sundqvist, Lappeenranta University of Technology, Finland

Chapter 81. Service Discovery Techniques in Mobile E-Commerce / Nandini Sidnal, K.L.E.S. College of Engineering and Technology, India; Sunilkumar S. Manvi, Reva Institute of Technology and Management, India

Chapter 82. Perspectives on the Viable Mobile Virtual Community for Telemedicine / Jan-Willem van’t Klooster, University of Twente, The Netherlands; Pravin Pawar, University of Twente, The Netherlands; Bert-Jan van Beijnum, University of Twente, The Netherlands; Chariz Dulawan, University of Twente, The Netherlands; Hermie Hermens, University of Twente, The Netherlands

Chapter 83. Socio-Economic Effects on Mobile Phone Adoption Behavior among Older Consumers / Sanna Sintonen, Lappeenranta University of Technology, Finland

Chapter 84. Mobile Agents in E-Commerce / Bo Chen, Michigan Technological University, USA

Chapter 85. Mobile Telephony as a Universal Service / Ofir Turel, California State University Fullerton, USA; Alexander Serenko, Lakehead University, Canada

Volume III

Section 9: Web Services and E-Business Process Integration
Chapter 86. Web Service Discovery, Composition, and Interoperability / Duy Ngan Le, Nanyang Technological University (NTU), Singapore; Karel Mous, Nanyang Technological University (NTU), Singapore; Angela Goh, Nanyang Technological University (NTU), Singapore

Chapter 87. Case Based Web Services / Zhaohao Sun, University of Ballarat, Australia; Gavin Finnie, Bond University, Australia; John Yearwood, University of Ballarat, Australia

Chapter 88. Web Services E-Contract and Reuse / Marcelo Fantinato, University of São Paulo, Brazil; Maria Beatriz Felgar de Toledo, State University of Campinas, Brazil; Itana Maria de Souza Gimenes, State University of Maringá, Brazil

Chapter 89. Situational Enterprise Services / Paul de Vrieze, Bournemouth University, UK; Lai Xu, Bournemouth University, UK; Li Xie, Guang Dong Polytechnic Normal University, China

Chapter 90. Social Networks and Web Services-Based Systems / Zakaria Maamar, Zayed University, Dubai, UAE; Leandro Krug Wives, UFRGS, Porto Alegre, Brazil

Chapter 91. Interoperability Issues of Business Processes: Key Issues and Technological Drivers / Ejub Kajan, State University of Novi Pazar, Serbia

Chapter 92. Integrated Business Process Designs and Current Applications of Workflow Systems in e-Business / Mabel T. Kung, California State University at Fullerton, USA; Jenny Yi Zhang, California State University at Fullerton, USA

Section 10: E-Business System Development
Chapter 93. Facilitating Interaction between Virtual Agents by Changing Ontological Representation / Fiona McNeill, University of Edinburgh, UK; Alan Bundy, University of Edinburgh, UK

Chapter 94. Modeling Collaborative Design Competence with Ontologies / Vladimir Tarasov, Jönköping University, Sweden; Kurt Sandkuhl, Jönköping University, Sweden; Magnus Lundqvist, Jönköping University, Sweden

Chapter 95. Event-Driven Service-Oriented Architectures for E-Business / Olga Levina, Berlin Institute of Technology, Germany; Vladimir Stantchev, Berlin Institute of Technology, Germany

Chapter 96. Speeding up the Internet: Exploiting Historical User Request Patterns for Web Caching / Chetan Kumar, California State University San Marcos, USA

Chapter 97. The Effect of User Location and Time of Access on Ecommerce: A Long Tail Study of Website Requests / Chetan Kumar, California State University San Marcos, USA

Chapter 98. Incorporating Knowledge Management into E-Commerce Applications / Sandra Moffett, University of Ulster, UK; Martin Doherty, University of Ulster, UK; Rodney McAdam, University of Ulster, UK

Chapter 99. Application of Semantic Web Technology in E-Business: Case Studies in Public Domain Data Knowledge Representation / Sotirios K. Goudos, Aristotle University of Thessaloniki, Greece; Vassilios Peristeras, National University of Ireland, Ireland; Konstantinos Tarabanis, University of Macedonia, Greece

Chapter 100. Design Elements and Principles for Maintaining Visual Identity on Websites / Sunghyun R. Kang, Iowa State University, USA; Debra Satterfield, Iowa State University, USA

Chapter 101. Designing e-Business Applications with Patterns for Computer-Mediated Interaction / Stephan Lukosch, Delft University of Technology, The Netherlands; Till Schümmer, FernUniversität in Hagen, Germany

Chapter 102. A SOA-Based framework for Internet-Enabled CRM / Wei-Lun Chang, Tamkang University, Taiwan

Chapter 103. Building Context-Aware E-Commerce Systems: A Data Mining Approach / Anahit Martirosyan, University of Ottawa, Canada; Thomas Tran, University of Ottawa, Canada; Azzedine Boukerche, University of Ottawa, Canada

Chapter 104. Efficient Service Task Assignment in Grid Computing Environments / Angelos Michalas, Technological
Educational Institute of Western Macedonia, Greece; Malamati Louta, Harokopio University of Athens, Greece

Chapter 105. Policy Driven Negotiation to Improve the QoS in Data Grid / Ghalem Belalem, University of Oran (Es Senia), Algeria

Section 11: E-Business: Issues, Challenges, and Opportunities
Chapter 106. Understanding the Dimensions of the Broadband Gap: More than a Penetration Divide / Maria Rosalia Vicente, University of Oviedo, Spain; Ana Jesus Lopez, University of Oviedo, Spain

Chapter 107. E-Inclusion: European Perspectives Beyond the Digital Divide / Bridgette Wessels, University of Sheffield, UK

Chapter 108. Importance of Electronic Record Preservation in E-Business / Helena Halas, SETCCE, Slovenia; Tomaž Klobučar, SETCCE and Jožef Stefan Institute, Slovenia

Chapter 109. Electronic Commerce Prospects in Emerging Economies: Lessons from Egypt / Sherif Kamel, The American University in Cairo, Egypt

Chapter 110. Using Assistive Technology to Ensure Access to E-Learning for Individuals with Disabilities / Hwa Lee, Bradley University, USA

Chapter 111. A Holistic View of the Challenges and Social Implications of Online Distribution: The Case of Pensions / Tina Harrison, The University of Edinburgh, UK; Kathryn Waite, Heriot Watt University, UK

Chapter 112. The Global Telecommunications Industry Facing the IP Revolution: Technological and Regulatory Challenges / Harald Gruber, European Investment Bank, Luxembourg

Chapter 113. Evolving e-Business Systems: Transgenic Forces in International Realpolitik Space in 2050 / Denis Caro, École de Gestion Telfer University of Ottawa, Canada

Chapter 114. E-Recruiting: Sources, Opportunities, and Challenges / In Lee, Western Illinois University, USA

Section 12: Emerging Trends
Chapter 115. Emerging Trends of E-Business / Pengtao Li, California State University, Stanislaus, USA

Chapter 116. Virtual Commerce / Suzanne Altobello Nasco, Southern Illinois University Carbondale, USA; Robert E. Boostrom Jr., University of Wisconsin – Whitewater, USA; Kesha K. Coker, Eastern Illinois University, USA

Chapter 117. The Web 2.0 Trend: Implications for the Modern Business / Michael Dinger, Clemson University, USA; Varun Grover, Clemson University, USA

Chapter 118. Web 2.0: The Era of User Generated Content on Web Sites / Jos van Iwaarden, Erasmus University, The Netherlands; Ton van der Wiele, Erasmus University, The Netherlands; Roger Williams, Erasmus University, The Netherlands; Steve Eldridge, The University of Manchester, UK

Chapter 119. Web 2.0 Concepts, Social Software and Business Models / Matthes Fleck, University of St. Gallen – mcminstitute, Switzerland; Andrea von Kaenel, University of St. Gallen – mcminstitute, Switzerland; Miriam Meckel, University of St. Gallen – mcminstitute, Switzerland

Chapter 120. Grounding Principles for Governing Web 2.0 Investments / Steven De Hertogh, Vlerick Leuven Gent Management School, Belgium & Amsterdam Business School, The Netherlands; Stijn Viaene, Vlerick Leuven Gent Management School, Belgium & Katholieke Universiteit Leuven, Belgium

Chapter 121. Web 1.0, Web 2.0 and Web 3.0: The Development of E-Business / Tobias Kollmann, University of Duisburg-Essen, Germany; Carina Lomberg, University of Duisburg-Essen, Germany

Chapter 122. The New Generation of Knowledge Management for the Web 2.0 Age: KM 2.0 / Imed Boughzala, TELECOM Business School, France; Moez Limayem, University of Arkansas, USA

Chapter 123. Recommender Systems: An Overview / Young Park, Bradley University, USA

Chapter 124. A Linguistic Recommender System for Academic Orientation / E. J. Castellano, University of Jaén, Spain; L. Martínez, University of Jaén, Spain

Chapter 125. Wireless Technologies: Shifting into the Next Gear? / Simona Fabrizi, Massey University, New Zealand

Chapter 126. Search Engines: Past, Present and Future / Patrick Reid, AstraZeneca, UK; Des Laffey, University of Kent, UK

Chapter 127. E-Government: Status Quo and Future Trends / Tobias Kollmann, University of Duisburg-Essen, Germany; Ina Kayser, University of Duisburg-Essen, Germany

Chapter 128. Blog Marketing: Potential and Limits / Cǎlin Gurǎu, GSCM – Montpellier Business School, France

Chapter 129. RFID Enabled B2B E-Commerce Technologies and Applications / Ygal Bendavid, UQAM, Université du Québec à Montréal, Canada & ACADEMIA RFID, Canada