How to Write Blogs for Yourself and Clients – AWAI

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Dear Fellow Writer,

If you haven’t yet considered writing a blog…

You’re missing out on one of the most powerful skill-building exercises any writer can undertake.

Writing a blog is like a “daily stretch” for your brain and your writing muscles.

Even 15 to 20 minutes of writing each day helps you sharpen your writing skills… focus your thinking… develop your own unique writing style…

All while building up a body of work you can be proud of and use to advance your writing career.

And most importantly — it gets you in the very positive habit of writing every day.

But that’s just half of it.

Businesses NEED You…

By learning the very simple secrets to writing your own blog… you’ll be developing one of the most in-demand skills in the copywriting world today…

A writing skill that could put you on the receiving end of a veritable “river of money.”

You see, a very recent study by ResearchNow showed that 84% of Internet users make buying decisions based on information they get from blogs…

Over 1.7 billion people!

They’re more influential than opinions found on Facebook, YouTube, LinkedIn, in forums or in online magazines.

Naturally, businesses have taken notice.

Which is why they’re willing to pay writers thousands of dollars in the form of retainers and writing fees every month to write them…

And that’s in addition to the thousands of dollars more you could be generating in the form of passive income — just from your own writing!

Hi…

My name is Rebecca Matter.

Rebecca MatterPresident, AWAI

As president of AWAI, it’s my goal to help aspiring writers like you find the best path to becoming a well-paid writer FAST.

And for those people who love to write but aren’t quite sure what they want to write about yet…

Writing a blog is the very best thing you can do for your writing career…

Both in terms of your professional development… AND learning a highly marketable and very-much-in-demand writing skill.

Best of all…

You’re likely already very familiar with this style of writing.

That’s because, if you’re like most people, you not only read blogs at least once a week, but you’ve taken some kind of action based on what you read!

And because this type of writing is typically short and very direct — it’s one of the easiest forms of well-paid writing to learn…

Which means, once you know the very simple structure to writing them, you can be up and running as a professional writer in a matter of days, not months.

Either writing a blog of your own…

Or as a “hired gun” to write blogs for the tens, even hundreds of thousands of businesses who desperately need help keeping their blogs fresh, up to date and relevant.

Now, there are some people out there who think blogging is “old news.”

I’m here to tell you — that’s absolutely false.

In fact, the polar opposite is true:

Blogging is the “now” and the future!

Especially for businesses.

That’s because more sales, and more brand and loyalty-building is done through GREAT CONTENT today than ever before…

And “great content” is what blogging is all about.

That’s terrific news for anyone who wants to make excellent money as a writer… but isn’t ready to tackle the “hard selling” that sales letters and other online marketing requires.

Blog writing boils down to two very simple things:

1. A desire to write…
2. A desire to HELP people, by delivering to them the knowledge and information they need to solve a problem or improve their lives.

Now, the very fact you’re with AWAI and here to learn about blog writing with me today suggests you’ve got #1 covered.

With regard to point #2 — how cool is that?!

To be able to make a great living writing to people who WANT to hear what you have to say… who respect your insights, opinions, and suggestions… and who will use the information YOU give them to make their lives better in some way…

As far as “job satisfaction” goes — it doesn’t get much better!

Your blog is your gift to the world.

It’s like a “work of art” that is ongoing. Every day you’re thinking about it, tending to it, building it up.

And watching it grow day by day is incredibly rewarding…

Which is why the most successful blog writers I know are so passionate about what they’re writing about that they can’t wait to jump out of bed each morning and tend to it!

Bloggers, like all writers, are naturally curious as well.

We’re excited to learn new things, explore new ideas.

Whether writing our own blog or writing blogs for clients — top blog writers are forever understanding what their readers want to know…

And then “digging in” to find the answer.

That’s what being a blog writer is all about.

It’s why starting a blog today is the VERY BEST thing you can do to jump-start your writing career.

It’s also the best and fastest way to build up the writing skills you need… and quickly create an impressive body of work you can use to wow any potential client.

In this special report, I’ll show you how to set up and start your very own blog TODAY.

And then I’m going to do something that can change your life…

I’m going to show you all the ways you can turn your newfound blog-writing skills into a fun, high-paying writer’s income and lifestyle…

Writing a few hours each week…

About the things you LOVE to write about.

Sounds great, right?

And if, at the end of it all, you think you’ll need more guided help — I’m excited to announce a brand-new program our training team has just put together…

Our first-ever program on becoming a highly skilled blog writer.

And we’ll be offering it at a price anyone can afford…

And it’s all because we want to get you writing — TODAY.

More on that later. But first…

You’ll Never Know Where Your Blog Will Take You… Until You Start Writing!

Again, I’ll share all the details about this exciting new program in a moment…

But first…

Now that you see the MASSIVE opportunity for skilled bloggers…

Both in terms of steady flow of income you can make “ghostwriting” blogs for companies…

And the unlimited income potential having your own money-generating blog can lead to…

Not to mention all the high-paying clients you could attract as a topical expert… the potential book deals that can come your way… the multimillion-dollar online business that can spring from your blog…

The question becomes…

How do you get started?

Well, it’s easier than you think:

You simply start writing!

Because remember what I said at the beginning…

The reason you want to start writing a blog first and foremost is to “kick-start” your writing career…

By getting in the habit of writing every day…

Ratcheting up your writing skills…

Building a solid portfolio of writing that you can be proud to show potential clients.

And the very best way to do that is to start a blog for yourself…

Not next week, or even tomorrow.

Right NOW!

Because — once you know how blogs work and how to write one for yourself — writing a blog for others will be like a walk in the park!

So, first things first: You need a subject for your blog — something to write about.

Step 1: Come Up with an Idea for Your Blog

Maybe you already have an idea…

If that’s the case — congratulations! You’re more than halfway to becoming a successful blog writer!

If you’re not sure what to write about — start by thinking about your interests.. or things you’ve always been interested in learning more about.

As top blogger Neil Patel says, your idea does NOT have to be revolutionary. No blog in the world is truly unique. But you are unique. Your voice… your personality — that’s what will draw people to your writing.

So, here’s a short “litmus test” that will help you decide on a topic to write about.

Simply ask yourself these two questions:

• Is this a topic I’m excited about and want to learn more about?
• Are there others interested in the same things?

If you’re not fascinated by what you’re writing about, writing won’t be “fun” for you.

Your writing likely won’t have the energy and passion it needs, and like a lot of people who start blogs, you’ll lose interest and quit.

One writer I know thought about writing a blog for first-time home buyers. I said to him, “I didn’t realize real estate was a passion for you!” His answer was “It’s not — but it’s ‘hot’ right now.”

In another conversation, I discovered he was a HUGE fan of Scotch whisky. He knew everything about blends, malted barleys, the special yeasts, the regions they come from, the different barrels for aging, how they get their distinct flavors.

I told him — “Forget about a blog on houses. Go with your passion, which is obviously Scotch!”

The big lesson here? Don’t write what you think other people are interested in. Write what YOU are interested in.

Maybe you fear your passion is too “narrow” to attract readers — that not enough people share your excitement.

Fortunately, finding out is very easy. Just do a quick Google search!

Here’s one for “Scotch whisky”…

… There you see… over 55 million web pages dedicated to this one topic!

That’s very real data-backed confirmation that you are NOT the only one still interested in Scotch whisky!

You may find your idea is, in fact, too broad — in which case you’ll want to be more specific with your topic…

So maybe instead of “Scotch whisky” — you might want to focus your blog on “single malt Scotch whisky.”

Again — Google the term “single malt Scotch whisky”…

And there you see — over 30 million results.

Narrow it down again — “single malt scotch whisky from Islay,” a famous Scotch-producing region off the west coast of Scotland:

Now we’re down to 7 million results — still a potentially large audience… but with fewer people writing about it.

Because, remember what we said about narrowing your subject:

It not only focuses your writing and makes you more of an expert, but it’s more likely to attract passionate readers who are more likely to be more loyal readers of your blog and better buyers as well.

So, first step — think of a topic and put it to the “Google test.”

And if you can’t think of an idea — not to worry!

Our brand-new program How to Write Blogs for Yourself and Clients dedicates an entire section to laying the groundwork for your blog, which includes helping you choose the best topics to write about — both in terms of the demand for content and the ease with which you can monetize your blog.

Plus, we’ve included an amazing “Bonus Report” that not only helps you zero in on the best blog subject for you…

It lists over 340 blog topic ideas you can write about — ideas that millions of people around the world are passionate about and want to hear what YOU have to say about in your unique voice!

Step 2: Choose a Name for Your Blog…

With a subject in mind, it must be time to write your first blog post, right?

Not quite!

There are a few “logistics” you have to cover first, such as…

What’s the name of your blog going to be?

You want to pick a name that’s unique and interesting, but also makes it very clear what your blog is about.

You also want to make sure nobody else is using it — and that the “.com” domain name is still available, which is as simple as logging on to any domain name registration site like GoDaddy and entering it.

… and a Publishing Platform

Once you have a name for your blog and a domain name you own, you need to choose a blogging platform.

Again, very simple. Most bloggers choose WordPress because it’s easy to use… easy to set up… and best of all — it’s free!

Plus, you can choose from thousands of design themes to give your blog a unique look. And if you don’t like any of WordPress’ free design themes, for a nominal fee you can purchase others from places like StudioPress or Themeforest and they’ll work with WordPress.

Later you can add all kinds of “plugins” as you need them — like forums, a comments section where you can interact with your readers — even a shopping cart should you decide to sell products directly, as opposed to affiliate product links where you get paid when a reader buys a product you recommend.

Again, don’t be intimidated by this part.

Setting up WordPress is very simple — pretty much all “point and click.”

And if you need guidance, the “Getting Ready to Launch” section of How to Write Blogs for Yourself and Clients will help you make the right decisions and find all the great resources you’ll need to launch and grow your blog.

Plus — not only have we created an entire special report that’s dedicated to all the technical aspects of taking your blog “live”…

We even show you how to kick-start the process of letting Google know you’re “open for business” using a very simple but powerful plugin called Yoast SEO.

Step 3: Start “Banking” Ideas to Write About

With a blog topic you’re excited about…

Your blog name chosen and your “.com” name registered…

WordPress all set up and your “blank writing canvas” waiting…

There’s one more bit of planning you’ll want to do before you start writing…

And that’s create an editorial calendar that’s jam-packed with ideas to write about!

In How to Write Blogs for Yourself and Clients, we share with you all the tips, tricks, and techniques top bloggers use to make certain they have months and months of great ideas waiting in the hopper at all times…

Ideas they’re excited to jump out of bed and write about.

Here’s one I love…

Every now and then you’ll hear on the news that today is “National Administrative Professionals Day,” or “World Cat Month,” or “National Ice Cream Day.”

Well, it turns out that every day is a National “Something” Day.

In fact, there’s an entire calendar that tracks over 1,500 national days, weeks, and months.

So, let’s say your blog is about chocolate. Well, January 27 is National Chocolate Cake Day, so why not write a blog around that, where you offer tips for baking especially moist chocolate cake and offer a recipe?

Then you learn July 7 is World Chocolate Day — a great day to write about the top 10 chocolate-producing countries in the world.

November 4 is National Candy Day and November 5 is National Donut Day — more fodder for your blog.

Even days that aren’t seemingly connected to your blog’s subject matter can lead to great content. For example, November 1 is National “Cook for Your Pet Day” — which is a great time to write about why you should NEVER feed chocolate to your dog.

The “National Day” Calendar is an excellent source of fun, interesting, and unique blogging ideas, which is why every blogger should have a copy and study it…

And it’s just one of many tricks top bloggers use to fill up their editorial calendar that we’ll reveal in How to Write Blogs for Yourself and Clients…

You’ll learn powerful brainstorming techniques… how to drill down and “thin slice” one Big Idea into dozens of articles… ways to use Google to come up with all the articles you’ll ever need… how to get ideas from your readers and fellow bloggers… and much, much more.

You’ll also learn Jon Morrow’s very powerful “Zone of Magic” technique that makes sure your articles are hitting the sweet spot in terms of what your audience wants to hear with every article you write.

So, if you’d love to start a blog but — like most people — you worry you won’t have enough to write about…

The tips and secrets you’ll discover in How to Write Blogs for Yourself and Clients will put that fear to rest for good.

Step 4: Start Writing!

With your blog set up and a calendar brimming with writing ideas…

It’s finally time to write!

And here’s where How to Write Blogs for Yourself and Clients is worth its weight in gold.

Read any great blog and it looks…

Effortless.

There’s incredible clarity. You instantly know what the article is about.

The promise of what you’re going to get out of the article is very apparent — and it delivers.

The writing flows beautifully, too.

It’s easy to read… with short sentences, simple words, so it’s very conversational.

It’s even inviting visually: no “big blocks” of copy… Instead it’s got lots of white space on the page and great imagery. Nothing that suggests “heavy reading.”

And the tone?

If you’ve ever had a conversation with someone who has a “natural way” with people — that’s how a great blog reads. Yes, you’re getting great information — but you somehow feel more assured, more confident…

Like someone has lifted a big weight off your shoulders by solving a problem, answering a question you had, or somehow making your life just a little more enjoyable with a great suggestion.

Plus, all great blogs have a distinct “personality” or voice to them — one that’s “in tune” with the subject matter. For instance, a blog about mothering will have a more “maternal” voice than one about, say, antique car restoration.

And on top of everything — a great blog is all about the reader — NOT the writer.

These are some of the hallmarks of a great blog…

And one of the many great things about How to Write Blogs for Yourself and Clients is that you’re not getting just AWAI’s insights on writing great blog copy…

You’re getting insights from some of the best blog writers in the world.

Bloggers who not only deliver great and useful content virtually every day… but do so in a way that’s engaging and fun to read.

That’s what makes How to Write Blogs for Yourself and Clients nothing short of a MASTER CLASS in great blog writing.

Your guide is none other than AWAI Master Instructor Heather Robson.

A writer with over 20 years of online writing experience, Heather is the managing editor of AWAI’s Wealthy Web Writer… as well as an esteemed member of our Circle of Success faculty.

She’s authored articles and delivered presentations on all kinds of writing topics, including content writing for the web and user experience (UX) copywriting.

She’s taught alongside some of the biggest name instructors on AWAI’s specialty certification trainings, including Nick Usborne with web writing, Brian Clark with content marketing, and Russ Henneberry with search engine optimization (SEO).

In fact, it was Heather’s deep connections with top writers and industry influencers that made it possible to create this one-of-a-kind collaborative program.

By breaking down and distilling the best writing practices and income-generating techniques of the web’s most prominent, successful, and highly paid bloggers into a single, easy-to-follow, learn-at-your-own-pace program…

You’ll be learning from not just one expert… but 10 of the very best.

We’ll Help You GROW Your Readership, Too!

When it comes to making money from your blog, it’s truly a numbers game. The more readers, the more money you can make.

That’s why we’ve dedicated an entire section of How to Write Blogs for Yourself and Clients to building up your readership over time.

It starts with a crash course in SEO — optimizing your blog for search engines like Google.

Now, I realize…

Just the thought of that can be intimidating. But don’t worry…

A HUGE part of having a “Google-friendly” blog is delivering precise, useful content — which is the primary focus of How to Write Blogs for Yourself and Clients.

The other part is keywords — those words and phrases your target readers are likely to use when searching for information your blog can help them with.

The good news is there are online tools you can use that will do much of the heavy lifting when it comes to identifying keywords suited to your blog’s subject matter.

We’ll show you how to use them…

How to interpret the data…

And how to compile those keywords and phrases and “seed” them throughout your blog…

So readers who can benefit most from your content will have the BEST chance of finding you.

But that’s not all…

Heather asked each of the experts she interviewed about their experiences with SEO, and she shares their often ignored “tricks” for gaining favor with Google…

Like making sure any images you use in your blog are “optimized” in the format, size, and dimension Google prefers… how to write the ideal “meta description” for your blog… and more.

SEO is a great skill to have — and How to Write Blogs for Yourself and Clients is the perfect “crash course” for writers new to it…

But SEO is just one way to get your blog in front of more and more readers…

Heather digs into how to effectively use the many social media platforms to attract new readers. The experts she interviewed had plenty to say on the topic…

You’ll learn how to create intriguing “must-read” social media posts using the content you’ve written in your blog…

How to turn any blog article you write into a vibrant YouTube video with the potential to attract an entirely new category of readers…

The best ways to repurpose blog articles for Medium and LinkedIn as yet another distribution channel for your writing.

Another way to take your blog to the next level is to build successful relationships with industry influencers, publishers, niche experts, academics, readers… even your fellow bloggers!

We show you how to identify them…

How to reach out to them…

How to nurture those relationships…

All the ways you can “give” to them, so you build optimum trust, respect, and a sense of reciprocity among the people who can help you most…

Just think about it…

Reaching out the right way to even a dozen bloggers or industry influencers with