In this course you will learn to increase sales and sales conversion rates with video. The course goes over 5 different video formats, and explains when to use each of them, when each is most effective, and the pros and cons of each video format.
The second part of the course focuses on getting free and paid promotional strategies for your videos in YouTube so that you can get many views for your video.
The combination of many views and highly converting video formats will help you generate more revenue or open up new revenue streams for your business, and help you sell more products and fuel your business growth.
I am sure you have been hearing all about how video is so effective at sales. Yet when most people try to promote something with video they have a hard time with it because they don't understand and don't execute the full strategy for the promotion to go correctly.
This is why you should get familiar with the video formats in this course, and get your own sales growing. So go ahead and sign up for the course, and let's start working on increasing your sales starting today.
Course Curriculum
Course introduction
- Course introduction (0:46)
- How to use the discussion to get my personal feedback for you and your business (1:17)
AIDA and sales copywriting to get people to BUY
- AIDA (10:54)
- Copywriting that gets people to buy-1 (7:21)
- Copywriting that gets people to buy-2 (5:37)
Little bit of fundamentals
- What we will look for in each video type (4:34)
- Where you can use your videos: YouTube, your website, social media, forums (2:46)
Types of videos you can make
- Basic content marketing videos (11:36)
- Product review videos (6:50)
- Viral and funny videos (7:50)
- Informative videos with upsell (9:49)
- Conversion video (3:36)
How you can promote your videos
- Introduction to SEO (2:54)
- How to write the title and description of your videos (4:23)
- SEO keyword research-2 (6:48)
- SEO keyword research-1 (7:38)
- SEO off page efforts to make your videos rank higher (4:12)
- Advertising: Paying for video ads and targeting a specific audience (8:17)
- How I rank videos for competitive searches-1 (6:40)
- How I rank videos for competitive searches-2 (5:33)
- Top Google SEO ranking factors (YouTube will have many similarities) (10:59)
Conclusion
- Your opinion matters to me. I want to make sure you love the course (2:18)
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