Halbertology – Gary Halbert

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Dear Friend,

If you are ready to leave all the B.S. behind and get serious about making real money online, from the comfort of your home, this may well be the most important few minutes of your life.

You are about to see how to build and grow a multi-million dollar business that is sustainable, scalable, and is built on rock-solid billion dollar business growth principles gained through the blood, sweat, and tears of some of the best marketing minds who ever lived.

If you own a business, or are involved in the writing or development of marketing materials that absolutely must bring home the bacon and add dollars to the bottom line…

Or want to become a high-paid copywriter or create your own successful online business. This is definitely for you!

Because you are about to go on a journey of discovery that will open your eyes to the copywriting and sales marketing super-powers of the best of the best. Things that until now have been kept locked away as the secret weapons of marketing’s elite.

You are going to hear the eye-opening, jaw-dropping, and sometimes gut-wrenching truths about how the biggest companies and the most successful entrepreneurs on Earth make this look so easy while others struggle just to stay afloat.

Sit back and settle in, my friend, because within this one letter are the secrets that have been used to acquire untold wealth and have made people rich beyond the dreams of avarice.

By the time you are finished reading this, your head will be exploding with possibility. Flooded with ideas. Overflowing with breakthrough, actionable real-world strategies that you will be champing at the bit to implement immediately.

And you will know you have finally found the missing links that have been holding you back all these years.

• You are going to learn tested and proven methods for growing your business in ways no one has likely ever shared with you before.

• How to write advertising copy that converts at a level that makes you an unstoppable force in any niche, any industry.
• How to weave your story and your business into your prospects’ lives in a way that makes them a customer for life.

How to find, nurture, and grow prospects that are as passionate about what you sell as you are.

• How to know the precise moment to ask for the sale and how to ask for it in a way that makes more money by spending less.
• How to speak to your prospects in way that builds on their hopes, dreams, fears, and problems and that makes you the lifelong friend and ally the have been searching for.
• How to drive hordes of hungry targeted traffic to your offers at the lowest possible cost.

• How to use the power of persuasion to get almost anything you want in life.

I want to start by saying this right up front, and I want you to really think about it. There is only one Internet.

We all use it daily, and if you are reading this you either use it to make money and want to make more, or maybe you hope to start using it to make money.

Many have tried, struggled, and failed while others have made hundreds of millions of dollars with it.

Same Internet. Very different results.

We also all use words every day. Yet for some they are just that. Words.

For others, those who have made fortunes, they are a tool that brings them riches, fame and success.

In this case, different words, but still just words. Very different results.

So understand this. No one has any advantage over you except for knowledge. Knowledge of how to use these two things to get what you want.

Today you are going to get that knowledge.

So if you want to learn the secrets others have used to make a fortune in business, particularly in online businesses, this will definitely be the most important letter you will ever read. So please take this very seriously.

Because today, you are finally going learn the techniques, strategies and methods that could help you make an absolute fortune in any niche, in any business, and it is a level playing field starting right now.

This should probably have been titled how to get anything you want, from anyone you want, any time you want.

Because by the time you are finished reading this you will know you are going to learn some secrets, which I promise you don’t know right now, that really are that powerful.

Not from me. I am not that smart. I wish I was. The truth is it has taken a brain trust the likes of which has never been assembled in one place to bring about this game-changing knowledge.

• You are about to step into the room with some of the brightest, most successful business minds, marketers and advertising copywriters on Earth. So you learn the shortcuts that could help you skip the years of hard work and the expense they incurred gaining this priceless knowledge.
• You are about to get all of the knowledge learned through many years, at the cost of hundreds of millions of dollars and the blood, sweat, and tears of some of the best marketers who have ever lived handed to you on a silver platter. So you can slice your learning curve to a fraction of the time it would take you to learn this on your own.
• You will get the key that unlocks the power of persuasion and the wisdom of how to use it to get almost everything you want. You won’t believe how much easier making money can be once you understand these powerful and little known secrets.

• If you have a dream about one day having a sustainable, scalable business capable of supporting you in a very comfortable fashion…
• Or if your dream is turning the business you currently have into an empire and becoming wealthy.
• Of being the captain of your own destiny and enjoying the prestige, freedom, and power that comes with successful entrepreneurship.

Then I don’t think you could be in a better place at a better time.

Here’s why I say that…

Never before has all of this vital information from some of the most successful people in marketing been shared. This is not another make money online course or a promise of easy riches. This, my friend, is real. These are the secrets behind how just a single letter built a business that eventually sold for Ninety Million Dollars!

How people have started from scratch and built huge online businesses that have made them wealthy.

This is about achieving the dream. Grabbing the golden ticket.

But let’s be straight with each other starting right now. If you are looking for plug-and-play, make-money-while-you-sleep software, this is definitely not that.

If you currently have an online business, a brick and mortar business, are a copywriter who writes sales materials, or have just wondered how and why some people make fortunes while others fail miserably trying to market products and services, this is going to be one eye-opening experience.

You would have to spend millions of dollars and it would take years to get the information being made available to you here today.

That’s because that is what it has taken in testing, trial and error, and hard work to bring you this. It is the culmination years of experience by some of the best people in business and marketing.

Never before to our knowledge has a group of people this talented been brought together to share their secrets for success.

Here’s the big problem with almost everything that has come before this…

While there is some very good knowledge out there, and some very smart, ethical, moral, and downright brilliant people sharing what they know…

There is also a massive wasteland of B.S. artists, idiots, scoundrels, con artists, and just uninformed and uneducated experts in just about any and every field imaginable.

While it is true you can find good information online, it is a lot easier to find misinformation… And how do you tell the difference?

• How do you know what works and what doesn’t? If you already knew, and could tell the difference, you wouldn’t be looking in the first place.
• How do you know who to believe?

The time has come for the best people in marketing to tell you the truth about this. To show you step by step what works and what doesn’t.

To explain the things you need to know in order to be successful and then show you step by step how to implement them.

This is important:

The truth is that if you are just starting out in this, you probably don’t know where to even start. Most people don’t. So they never really get started. The surest path to failure is failing to even start. Staying stuck at the starting gate.

Let me tell you little story I think you will enjoy…

Way back in the 1971, long before the Internet, someone was sitting at the kitchen table trying to figure out how to keep the lights on and feed his family.

One day he decided to go for broke. To go after his dreams with an idea everyone thought him crazy for even considering.

He sat down and wrote exactly 381 words on a piece of paper.

Those words sparked an entire industry and have gone on to become what is widely thought to be the most mailed letter in direct mail history.

Who Was Gary C. Halbert?

He was almost unknown outside the marketing world (except for some of his work with famous Hollywood celebrities, such as Ernest and Tova Borgnine)… but… he was the “Elvis Presley” of the direct response marketing and copywriting world.

In fact, you still see his influence everywhere people are making money in direct response.

In his twenties, Gary Halbert worked small Midwest towns as a traveling door-to-door encyclopedia salesman… before… working as a salesman with Pitney-Bowes and Standard Oil of Ohio. While working at Standard Oil, he became very interested—actually, obsessed—with direct mail.

After struggling through a few failed tests following “The Rules” of the then current-day “experts,” out of necessity, Gary invented “Gun-To-The-Head-Marketing”… and… used it to write what would become the most widely mailed sales letter in history.

A letter which had not only the distinction of being mailed close to 1 Billion times… but also… of being…

Mailed To Almost Every Household In America Nearly 7 Times!

You can just imagine the money this one little letter generated over decades of successful mailings.

That truly launched the “Legend of Gary Halbert”… and then… he cemented it by continuing to defy the “experts” and industry norms to smash sales record after sales record with his many seminal breakthrough ideas and his cleverly-crafted copy!

Gary Halbert’s now famous Coat of Arms letter was just the first of many highly successful direct mail letters and ads this marketing genius penned.

Halbert wrote record-smashing newspaper ads, magazine ads, web copy, direct mail pieces, infomercials, phone scripts, and just about anything and everything where words are used to sell.

Even more impressively, Gary wrote record-breaking advertisements in more categories than any other copywriter in recent memory.

He wrote winning promotions in finance, cosmetics, diet, real estate, self-help, marketing, collectibles, genealogy, chiropractic, dentistry, water filtration, and more. The list goes on and on… but… all those accomplishments are still not his greatest contribution to the world of marketing and copywriting.

After racking up so many winners, selling so many different types of goods and services, in so many different types of media, Gary decided to create the first newsletter to dish out real-world advice from one of the best marketers and copywriters on Earth.

And, he titled it (cleverly enough)…