Growth Master Training Course

• Start

  Welcome to the Course + Course Goals and Agenda (4:32)

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  Introduction to Section 2 – Key Growth Fundamentals (0:43)

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  Lecture: Growth is Cross-Functional (3:43)

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  Lecture: Finding Your North Star Metric (5:07)

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  Lecture: Testing Drives Growth (4:52)

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  Lecture: Twitter’s Acclerated Testing (1:41)

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  Lecture: Focus Testing on Specific Objectives (6:57)

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  Introduction to Section 3 – The Growth Process (0:35)

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  Lecture: What’s an Effective Growth Process (2:27)

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  Lecture: The Growth Testing Process (2:21)

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  Lecture: Analyze the Situation (1:48)

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  Lecture: Idea Generation for Objectives (4:24)

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  Lecture: Inputs That Drive Growth Ideas (3:49)

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  Lecture: Prioritize in Weekly Growth Meeting (4:07)

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  Lecture: Launch Tests (3:47)

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  Lecture: Analyze Tests and Report Progress (3:27)

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  Lecture: Easy Access to Testing History (1:55)

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  Lecture: Test Analysis Leads to New Ideas (1:29)

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  Lecture: Repeat to Achieve Objectives (1:33)

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