GoodUI DATASTORIES Updated October 2017

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GoodUI ALL DATASTORIES

Learn from our 26 A/B testing stories worth over two years of hard optimization work – minus the effort.

You'll Receive All Of These Detailed PDF Stories:

#26

JUN 2016

Giving The Best Price

+2.6% Sales

On a Shopping Cart Page

Adoramapix.com

Learn how we optimized a shopping cart with 5 variations with the use of Fewer Form Fields and 3 extra ideas you could test on your own.

#25

MAY 2016

Gradual Reassurance

+20% Sale Starts

On a Home Page

WPallimport.com

Learn how to use the ideas of Gradual Engagement and Reassurances to score a win. Use of video was challanged with 5 interesting variations.

#24

APR 2016

Under 5 Days Of Pressure

-4% Purchases

On a Home Page

5DayDeal.com

Learn from a test where sales for a deal site started off well, but then disappeared in a very narrow testing time frame (5 variations).

#23

MAR 2016

A Gradually Engaging Quiz

-14% Signups

On a Home Page

Theorytestpro.co.uk

Learn how we became skeptical of a +25% rise to Signups only to see it disappear in a retest. The test explored the idea of gradual engagement.

#22

FEB 2016

Persistence & Iteration For More Signups

+22% Signups

On a Home Page

Checkineasy.com

Learn how we increased Signups by +22% with 8 interesting variations, lots of insights and 4 test iterations.

#21

JAN 2016

Better Than A Modal Popup

+191% Signups

On a Home Page

Goodui.org

Learn how we increased Signups by +191% with 4 interesting variations, while challenging the modal popup.

#20

DEC 2015

Six Reassurances For Higher Sales

+17% Paid Accounts

On a Home Page

Convenanteyes.com

Learn how we increased Paid Signups by +17% with 4 variations, and a really interesting reassurance based UI layout.

#19

NOV 2015

When Our First Best Wasn’t Enough

+15% Signups

On a Signup Page

Checkineasy.com

In this interesting test we had to try 3 times (and 4 variations) before finding a +15% increase to Signups. Sometimes it pays to try again.

#18

OCT 2015

Improve Now, Measure Later

+33% Signups

On a Signup Funnel

Massagebook.com

Learn how we increased Account Signups by +33% with a full funnel redesign, while skipping A/B testing in favor of sequential analysis.

#17

SEP 2015

Best Shot For More Signups

+15% Signups

On a Home Page

Scoutapp.com

Learn how we increased Account Signups by +15% with a single best shot variation which surfaced key benefits.

#16

AUG 2015

Customer Reviews In A Sea Of Noise

+7.8% Purchases

On a Home Page

Event Ticket Site

Four customer review variations were tested to increase purchases while dealing with a low effect. Tested ideas included: Social Proof & Authenticity.

#15

JUL 2015

Failures, Retesting And 1 Winning Checkout

+17% Purchases

On a Checkout

Event Ticket Site

We wanted to see if we could lift the purchase rate even more with a series of smaller varations (including Price Illusions & Useful Calculations).

#14

JUN 2015

Some Things Need No Testing

+58% Leads

On a Dashboard

Theorytestpro.co.uk

Learn how obvious UI adjustements were separated from uncertainties that were A/B tested (using Smaller Commitments & Loss Aversion).

#13

MAY 2015

Lowest Effort First

+25% Paid Accounts

On a Homepage

Olark.com

Learn about our lowest effort test yet, that made use of Recommending & Reaffirming Freedom. Sometimes all it takes is a link change.

#12

APR 2015

Better Usability, Better Business

+24% Purchases

On a Seat Selection Page

Event Ticket Site

A follow up test to Issue #11, which applied Scarcity and multiple usability improvements to a filtering UI.

#11

MAR 2015

Skeumorphic Checkout

+34% Purchases

On a Checkout Page

Event Ticket Site

This test explored skeumorphism and applied some best practices such as Urgency and One Column Layouts.

#10

FEB 2015

Finding A Winner In Thin Traffic

+46% Purchases

On a E-Book Page

Busyteacher.org

A few weeks into the test it quickly became apparent that we underestimated the traffic. Here is how we dealt with the situation.

#9

JAN 2015

Covering The Basics

+232% Account Signups

On a Home Page

Nousdecor.com

Some landing page basics were applied in this issue, along with gained success from Gradual Engagement.

#8

DEC 2014

May We Have Your Attention?

+31% Email Signups

On a Home Page

Goodui.org

We explored 6 amazing Transitions & ways to increase More Contrast and share with you which ones performed the best.

#7

NOV 2014

One Thing Leads To Another

+21% Trial Signups

On a Home Page

Findsomeone.com.au

Learn from this double page test which used Benefits, Curiosity and Smart Defaults to result in two winning ideas.

#6

OCT 2014

Closing The Checkout Gap

+8% Revenue

On a Plan / Pricing Page

Findsomeone.com.au

This story shows a 3 test struggle to raise revenue, while finally achieving it by merging the Plan & Checkout pages and Exposing Fields.

#5

SEP 2014

When Words & Forms Collide

+28% Contest Signups

On a Contest Lead Page

Prizegrab.com

Learn how you can apply the idea of Natural Language to help increase the effectiveness of your forms.

#4

AUG 2014

A Push Towards The Better Plan

+48% Purchases

On Plan / Pricing Page

Poll-app.com

We show you how Anchoring & Price Illusions were applied to lift purchases of the most expensive plan.

#3

JUL 2014

Widening The Funnel

+49% Email Signups

On a Lead Page

Deedgrabber.com

Learn how we used Urgency and Repeating Your Primary Action on a double page funnel test to attain a lift.

#2

JUN 2014

Third Time's A Charm

+12% Trial Signups

On a Home Page

Managewp.com

Learn from how we applied three rounds of testing and various data to achieve trustworthy results. We also used Social Proof and Selling Benefits.

#1

MAY 2014

Our Very First Test

+53% Quotes

On a Quoter Page

Insurance Company

We show how you can apply basic form design best practices such as Fewer Form Fields, Bigger Click Areas, and Benefit Buttons. 

Receive All Stories Worth 1533 Testing Days

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