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Category: Internet Marketing Tags: Foxwell Digital - Optimizing and Auditing With Confidence and Clarity, Optimizing and Auditing With Confidence and Clarity, Tags: Foxwell Digital

Description

Foxwell Digital – Optimizing and Auditing With Confidence and Clarity

This course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in 2021. (Yes, even in a post-iOS14 era!)

It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.

Woven throughout this course are interviews with industry experts like Nick Shackelford, Susan Wenograd, Akvile DeFazio and Ryan Kovach on how they’re optimizing on a day-to-day or week-to-week basis.

And to ensure you’re always at the top of your game, this 150+ minute course also includes membership to quarterly webinars ($500+ value) with Andrew Foxwell and the Foxwell Digital team with updates on optimization within the Facebook ads platform as changes happen. With access to these webinars, you’ll always know what’s the latest that’s working (and not).

We’ve also thrown in three worksheets with this course: an ROI/COGS/CPA calculator worksheet, a change log and a Delayed Attribution Calculator.

Why would you buy this course? Watch this video to learn more.

Topics Covered

Course Outline & Class Takeaways

Defining optimization and auditing
How to know when to audit an account and when to optimize
Common issues and misconceptions
Recent changes in optimizations and auditing (iOS14.5)
How advertising post-iOS14 is different from pre-iOS14
Planning and strategizing the optimization process the right way
Daily, weekly, and monthly optimization
Which metrics to look at when optimizing
Optimizing through creative, audiences, bidding, and placements
Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits
Step-by-step guides and checklists for accurately optimizing and auditing
Setting attainable goals and expectations

Course Also Includes

Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.
Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.
Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising Changelog

Videos Included

Optimizing and Auditing with Confidence and Clarity.mp4

(1h 40m 14s)

Foxwell Digital Webinar 7-27-21

(1h 37m 26s)

FD Optimization Webinar Deck – Q3 2021.pdf

2.65 MB

Foxwell Digital Delayed Attribution Worksheet.xlsx

20.4 KB

Foxwell Digital ROAS Calculator.xlsx

31.8 KB

Foxwell Digital Facebook Changelog.xlsx

64.3 KB

Susan Wenograd – Susan Wenograd Media & Akvile DeFazio – AKvertise

Susan Wenograd & Akvile DeFazio join Andrew to discuss what signals they are looking at on (and off) Facebook when it comes to adjusting campaigns and readying their optimization skills post Apple iOS14.5 update.

Susan Wenograd & Akvile DeFazio – Ways to Approach Optimization Post iOS 14

14 mins

Shane Cicero – Foxwell Digital

In this interview Shane Cicero and Andrew Foxwell discuss the coming changes that will rollout with Apple’s iOS14.5 update, how they will likely impact the Facebook Ads Platform and how they are adjusting to continue optimizing in their clients’ accounts.

Shane Cicero – The Coming Changes to the Facebook Ads Platform

14 mins

Tim Aton & Zach Hyde – Homestead Studio

In this Interview Tim Aton shares with Andrew how the Homestead team is currently optimizing their client accounts and their plan of attack as they move into a world post Apple’s iOS14 update.

Zach Hyde also joins the conversation and shares how they continue to structure Ad creative testing and how they see it helping as they go forward.

Tim Aton & Zach Hyde – Optimization and creative testing

15 mins

Ryan Kovach – Social Outlier

Ryan Kovach joins Andrew and explains the exact process that that the Social Outlier team uses and the metrics they consider before turning off underperforming ad sets.

Ryan Kovach – How the Social Outlier Team Looks at Optimization

9 mins

Nick Shackelford – Konstant Kreative

In this Interview Nick Shackleford shares his screen and walks through his the metrics and tools he and his team focus on currently when optimizing their campaigns and how they plan to adjust as iOS 14.5 rolls out.

Nick Shackelford – Optimizing Facebook Ads

21 mins

Q4 Optimization Webinar Replay

In the Q4 Optimization Webinar, streamed live on October 13, 2021, Andrew Foxwell and the Foxwell Digital team cover all things optimization for Facebook & Instagram specifically as it’s occurring right now.
Topics include:

The RCABP process and updates as it relates to Q4 2021
Optimizing with MER and ROAS
Optimizing with UTMs (and how to pull the report)
Optimizing with AEM, ATT, & CAPI (technical walk-thru)
- How we’re navigating data loss
Optimizing with creative
Optimizing with exclusions
CBO vs. ABO in Q4
Optimizing with manual bidding in Q4
Optimizing with FB & IG Shops
Optimizing with other advertising platforms
Optimizing during the Black Friday/Cyber Monday timeframe

Q4 Optimization Webinar.mp4

(1h 05m 53s)

Sale Page: https://foxwelldigital.podia.com/optimization-course
Archive: https://archive.ph/dEXTP

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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