Facebook Marketing School – Khalid M

Level UP Your Facebook & Instagram Ads Skills

This course will give you ALL the tools and skills you need to build the most effective and affordable Facebook campaigns.

What Do These Companies Know That Others Don't?

I'll teach you the secrets, principles, and strategies that enable these advertisers to spend millions of dollars each day on Facebook ads, while maintaining a positive ROI.

Here are some of the perks you're getting…

• 70 on-demand video lessons, and growing!
• Unlimited lifetime access to the course. View it whenever, at your own pace!
• Access to a private Facebook community group.
• Bi-weekly Live Q&A session for students.
• Access to future content and new lessons!

 

This course covers everything you need to know to run highly effective Facebook ads.

Whether you're a beginner or advanced user, I give you actionable strategies, while teaching you what's going on "under the hood".

What makes this the most up-to-date Facebook course out there?

Everything in this course was made in December 2019. On top of that, I am constantly releasing new content based on updates to the ad platform, new solutions, and student requests.

These are the 3 newest lessons, and the dates they were released:

 

Released Feb 14th: Scaling Your Ad Spend

Based on student requests, I released two 20-minute lessons on how to scale your ad spend aggressively, while maintaining positive ROI.

Released Feb 10th: Ad Policy

Another highly requested topic, I created and released 50 minutes of content on how to avoid, manage, and mitigate compliance issues (disapprovals, account disables, business manager disables, etc.)

Released Feb 4th: Dynamic Creative

One of Facebook's newer and most promising features for 2020, I built a lesson and step-by-step tutorial on Dynamic Creative, a new solution that enables you to automate the creation and testing of ads, and ad components (headlines, CTAs, videos, images, etc.).

Get Facebook Marketing School – Khalid M, Only Price $77

Course Curriculum

Introduction

• Welcome!(0:15)
• Brands Built Entirely on Facebook & Instagram – What do They Know?(1:07)
• About Me(2:11)
• What You'll Learn in this Course(2:04)
• Agenda for This Course(1:13)

Facebook's Ad Ecosystem

• Facebook's Ad Ecosystem and the 10 Year Roadmap(2:20)
• Beyond the Facebook Blue App(2:05)
• Cross-Channel, Cross-Device, Identity Tracking(0:55)
• The Emergence of Digital Native Companies, Built on Facebook and Instagram(2:43)
• Programming the Right Instructions: Campaign Objectives(2:38)
• Modern Problems Require Modern Solutions(2:20)
• Ad Ecosystem Quiz!
• NEW: Ads Manager Part 1: Beginner 101, Navigation, and Reporting(19:25)
• NEW: Campaign Structures: Evolving From Basic to Advanced(12:50)

How to WIN the Facebook ad auction

• How the Facebook Ad Auction Works(1:58)
• The Underlying Auction Formula That Runs EVERYTHING(5:02)
• How to Win at the Auction(4:30)
• Minimizing Constraints on Delivery(1:13)
• Why are Lookalike Audiences So Powerful?(2:19)
• Building a Robust Lookalike Targeting Strategy(4:02)
• NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager)(8:20)
• The "Learning Stage" of Optimization(1:46)
• Preventing "Significant Edits" & Learning Resets(3:08)
• What Exactly is the Facebook Pixel? Why is it a MUST?(2:51)
• Facebook Pixel Implementation Principles(5:45)
• Placement Liquidity (Automatic Placements & Asset Customization)(3:16)
• Post-Click User Experience(2:49)
• Key Takeaways(3:29)
• Ad Auction Quiz!

What the Best Advertisers Do

• Who are the Best? Why Should We Care What They Do?(2:12)
• The Automation Mindset(1:02)
• 5 Principles to Remember(0:38)
• 1. Automated Account Structures(3:17)
• 2. A) Campaign Budget Optimization(3:28)
• 2. B) Example of Campaign Structure(2:44)
• 3. A) Bid-Constrained vs Budget-Constrained(2:41)
• 3. B) Manual Bidding – How Do You Do It?(3:39)
• 3. C) Manual Bidding – How Does It Actually Work?(4:06)
• 3. D) Manual Bidding Examples – How to Choose the Right Bid Amount(5:04)
• 3. E) Advanced Bidding Strategy with LTV Cohorts(2:40)
• 3. F) Cost Cap vs Bid Cap vs Target Cost Bidding(3:43)
• 4. Laser Focused on Signal Volume(6:28)
• 5. Fully Leveraged Targeting Capabilities(4:11)
• Key Takeaways(1:47)
• What the Best Advertisers Do – Quiz!

How to Build Amazing Ads

• The Mobile Attention Span(1:55)
• Creative Best Practices and Considerations(2:39)
• Stories + Feed Video + Static = Winning Combination(0:55)
• Deconstructing Excellent Ads – Part 1(2:52)
• Deconstructing Excellent Ads – Part 2(2:29)
• Deconstructing Excellent Ads – Part 3(1:55)
• Adding Motion to Static Images (Cinemagraphs)(0:59)
• The Ad Library – An Incredible Tool No-one Knows About(3:14)
• Animoto – My Choice for Building Great Ads(4:52)
• Creative Hub Gallery – For Inspiration & Exploring New Formats(1:33)
• Native Ads Manager Editor – Quick & Easy Templates(0:56)
• Canva – General Design Resource with Templates(1:18)
• Key Takeaways(3:26)
• How to Build Amazing Ads – Quiz!

Newly Added Content and Advanced Lessons

• Lead Ads Part 1: What are Lead Ads & Who Should Use Them?(4:34)
• Lead Ads Part 2: Why Use Lead Ads?(3:28)
• Lead Ads Part 3: Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips(18:05)
• Lead Ads Part 4: Best Practices(4:43)
• eCommerce Campaign Structure Guide(30:05)
• Dynamic Creative: Super-Easy, Automated Ad Creation(10:35)
• Ad Policy Part 1: Policy Compliance(19:26)
• Ad Policy Part 2: Preventing Disables, Appeals, Limiting Impact on Business, and More(16:55)
• Ad Policy Part 3: How to Create Backup Business Manager, Ad Accounts, and Audiences(11:13)
• Scaling Ad Spend Part 1: Case Study + Prerequisites(12:13)
• Scaling Ad Spend Part 2: How I Scale, Scaling Tactics, and Leaky Buckets(30:06)
• The Audience Overlap Analysis Tool(11:26)
• Conversion Optimization Windows(10:30)
• COLD Starts: How to Start with No Data, the Cascading Method(9:37)
• Dynamic Ads Part 1: Intro, Benefits, and Requirements(11:35)
• Dynamic Ads Part 2: Step-by-Step Tutorial(22:34)
• Video Poll Ad Unit: Quick Tutorial(6:01)
• The "Learning Limited" Notice and The Optimization Spectrum(11:12)

Conclusion

• Congrats on Finishing the Course!(0:09)

 

Get Facebook Marketing School – Khalid M, Only Price $77

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