Facebook Advertising for Authors Course – Mark Dawson

• Facebook Advertising for Authors is the ONLY social media advertising course that is specifically crafted for WRITERS.
• It will TEACH YOU EVERYTHING YOU NEED TO KNOW to set up a simple, cost effective Facebook advertising system that will put your writing career on overdrive.
• It will show you HOW TO ADD THOUSANDS OF NEW READERS to your mailing list and then HOW TO SELL YOUR BOOKS.

Course Enrollment CLOSES in…

This EASY SYSTEM distils months of work and thousands of dollars of learning and experimentation to deliver a straightforward guide to put you on the fast track to writing success.

I'm Mark Dawson,  an Amazon, Apple, Kobo and Barnes & Noble best-selling author, as featured in Forbes, The Financial Times and on the BBC, and I take all the guesswork out of getting started with Facebook advertising, creating a list-building and sales-generating plan for your writing business.

The system can be set up in minutes with a budget of less than $10 a day. And then it will run in the background, working hard on your behalf to get your books into the hands of readers and push you up the sales charts. Sit back and let it gather new readers, build your sales rank and add to your bottom line. It will give you the time to concentrate on your writing, secure in the knowledge that your career is being developed, and ready to market the next book when it's ready.

I knew that social media advertising was an area I wanted to get into. I knew that it would work. But it took me a long while to start. I was being held back by a number of misconceptions.

I’M NOT TECHNICAL

Get Facebook Advertising for Authors Course – Mark Dawson, Only Price $77

YOU NEED TO BE VERY TECHNICAL TO MAKE ADS WORK

I’m not a particularly technical kind of guy. I’m not great with websites and data and all the stuff I thought I’d need to know to make social media advertising work. Turns out I was wrong. If you are at least a little bit familiar with Facebook, you’ll be able to get ads up and running very quickly. I’ll guide you through the whole process, teaching you the trickier concepts, explaining the jargon and then presenting you with hours of detailed screenflows that allow you to look over my shoulder as I set up and monitor my ads. I will demystify the process and show you how easy it is.

I DON’T HAVE TIME

I'M A WRITER. HOW CAN I FIND THE TIME TO DO THIS?

Facebook advertising takes a little bit of time to learn and set up, but I’ll show you everything you need to know. I monitor my ads every day at 2pm. It takes 10 minutes – that’s all. I’ll show you exactly what you need to do. They run in the background after that. The system that I teach finds new readers for you while you write the new material that they are going to love.

I'M A WRITER

I'M A WRITER, NOT A MARKETER

Successful writers know that you need to wear lots of different hats. The days when you could just write and leave someone else to get your books into the hands of new readers are long gone. And that’s GREAT. I bet you are exactly like me – you want people to love your stuff, and you want to be paid enough so that you can do what you love as your full-time job. Why wouldn’t you want to take advantage of the most effective strategy I have discovered in the last two years to make that a reality?

I'M NOT READY

I'M NOT READY FOR THIS

All you need is a finished book that’s ready to be delivered to readers. THAT’S ALL. I’ll show you how to leverage that book to drive sign-ups to your mailing list (the #1 most powerful marketing strategy that a writer can have). And then I’ll show you how to sell it. Not many writers are using Facebook advertising to boost their career. That will change. Get involved now, at ground level, and give yourself a head start.

IT'S TOO EXPENSIVE

IT'S TOO EXPENSIVE

I thought it would cost too much to make a Facebook campaign work as it should, and it is one of the most frequent concerns that I hear from other authors. It’s not true. You can run simple list building ads for as little as $5 a day. And that’s an investment – the goal is to make profit as new readers buy your books.

FACEBOOK ADVERTISING IS THE MOST POWERFUL WEAPON IN YOUR ARSENAL. WHY WOULDN’T YOU WANT TO PUT THAT WEAPON TO USE?

I sold thousands of books last year. My John Milton series has been a best-seller everywhere I’ve sold it, and it has been downloaded more than 450,000 times.

But it wasn’t always like this.

Rewind to 2012. I published my first Kindle book and sold…nothing. I almost gave up. I knew that I could write, and I knew that readers who would love my books were out there. But how could I find them?

2013. I published THE CLEANER, the first John Milton book. Readers were not exactly beating down my door. I nearly quit again. But I pressed on, learned everything I could, and wrote more.

2014. The tipping point. My wife was on maternity leave with my second child, and I had to make it work. I built systems that would take care of the marketing for me, leaving me time to write. Using the SIMPLE methods I’ll teach you, I took a mailing list of 1,000 readers and finished with 15,000. I went from making a few hundred dollars a month to five figures. I quit my job on 28 November. I liked my job but I LOVE writing. And I LOVE being my own boss.

2015. I added Facebook ads to the mix and it went stratospheric. I made more than $50,000 in April and sales continue to grow.

And it feels great!

IS ONE OF THE REASONS YOU'RE RELUCTANT TO USE FACEBOOK ADS BECAUSE THEY ARE ALWAYS MOVING THE GOALPOSTS?

You might have heard how organic reach has been curtailed. What does that mean? A year ago, a Facebook update would get out to 50% of your friends or fans. Facebook moved to a pay-to-play model and it’s more like 2% now. Writers who spent time and money adding Fans to their page were immediately disadvantaged. I understand why they are angry. 

But spin it around. If I told you that you don’t need Fans now, and that only a small budget will get your message broadcast to tens of thousands of new readers, would you be interested then?

I will teach you a SIMPLE STEP-BY-STEP SYSTEM that will help you achieve two critical objectives that all authors – new or experienced – struggle with.

1.     BUILD YOUR MAILING LIST with engaged, active new readers.

2.     SELL BOOKS TO READERS who are likely to enjoy them, and MAKE A PROFIT doing it. Sometimes a very big profit.

Here’s a secret.

When I mentioned that I was going put together a course setting all this down, I was contacted by more than one successful indie author who suggested that I keep it to myself. Why? Because they were using ads very successfully and wanted to keep them to themselves.

Not cool!

I’ve been teaching students how to do this and the results have been astounding.

The ads work in any genre, for any kind of writer.

I’ve seen romance authors make FIVE times their investment on ads. I’ve seen writers from niche genres ADD THOUSANDS (yes, literally) to their mailing lists.

Get Facebook Advertising for Authors Course – Mark Dawson, Only Price $77

WANT TO KNOW MORE ABOUT THE FACEBOOK ADVERTISING FOR AUTHORS COURSE?

IT’S HERE NOW!

It’s ready for you, RIGHT NOW.

You can purchase it now and start learning in five minutes. Get your first ads up in an hour. Start developing your career TODAY.

ONLINE & MULTI PLATFORM

The sessions are all ONLINE.

They can be enjoyed on your desktop, laptop, tablet or smartphone. Learn while you wait for the bus!

HIGH QUALITY TUTORIALS

HD VIDEO TUTORIALS.

Each of the four modules are based around high quality video tutorials. I’ve worked with a professional video production company to make these as great as I can.

DETAILED AD SET UP INFO

UP CLOSE and PERSONAL LEARNING.

Learn over my shoulder with detailed screenflows showing you EXACTLY how to set up your ads.

The full course will show you everything you need to know to create ads for list building and sales. I will show you the precise strategy that I have deployed to add 5,000 readers to my mailing list and increase the sales of one $6.99 box set by 500%. You don’t need a degree in computer science to pull this off. Apart from a modest budget for ads, you don’t need to buy anything else.

I GUARANTEE you can get this. I’ll show you a strategy that I am convinced will work for you.

And if it doesn't, I'll give you your money back.

MODULE 1

Introduction

First, we will discuss WHY we should use Facebook to advertise our books.

MODULE 2 

Facebook General Principles

We will learn how to use FACEBOOK'S POWER EDITOR, the interface that I recommend for creating our ads. We will examine it, in detail, with the benefit of a detailed screenflow as I explain what everything means.

Then, we will look at FACEBOOK'S AD STRUCTURE: How a campaign is put together, and how each component part interacts with each other.

MODULE 3

Using Facebook Ads to Build Your List

First of all, I’ll show you how I have used Facebook ads and the incredible success I have had in adding 5,000 NEW SUBSCRIBERS to my list.

You might be wondering why you should even have a list. I’ll show you how having one can solve two of the most intractable problems for writers – GETTING SALES AND GETTING REVIEWS.

Then, I’ll show you my three step system for converting those who are interested in my books into fully signed up subscribers. Hook, Line and Sinker – it's as simple as that.

We’ll look in great detail at how we can CREATE and – just as important – TARGET OUR ADS.

Then we’ll consider how to MONITOR THE ADS to make sure that we know they are performing as we want them to perform and, if they're not, how to diagnose their weaknesses so that we can fix them.

Then, we’ll look at the precise sequence of AUTOMATED EMAILS that I send to new subscribers, how I deliver their free books and how I get them to buy from me once they have finished their samples. I’ll let you have precise swipe copy for that sequence so that you can use it yourself.

Finally, I’ll discuss HOW MUCH SUBSCRIBERS ARE WORTH to me (important so we can ensure that we are making a profit on the exercise), together with sensible strategies for ensuring that our mailing list is kept healthy. And we’ll close with a look at the survey results from when I quizzed 3,000 of my new Facebook subscribers to see how they found the experience of signing up – there is a lot of useful information there to help you optimise your own sign up process.

MODULE 4

Using Facebook Ads to Drive Sales

We’ll start by looking at the PURPOSE OF USING ADS in this way and the results that I have had.

Then, we’ll look more closely at how we can OPTIMISE OUR AMAZON PRODUCT PAGE to increase the numbers of sales that we make (useful for all your Amazon visitors, obviously).

We’ll look at AFFILIATE LINKS, and how we can use them and stay within the terms and conditions of the Amazon affiliate program.

We’ll look in great detail at how we can CREATE and – just as important – TARGET OUR ADS.

Then we’ll consider how to MONITOR THE AD to make sure that we know it is performing as we want it to perform and, if it isn’t, how to diagnose its weaknesses so that we can fix it.

I spend a lot of time answering questions in a TROUBLESHOOTING session, before we go through another extensive selection of EXAMPLE ADS that are working like gangbusters for the authors who are using them.

MODULE 5

BONUS MODULE! TWITTER ADS

Prefer Twitter to Facebook? Four hours of bonus content examining how to use Twitter Lead Ads to gather new readers at a cost that rivals other platforms. The bonus module will be delivered in late November 2015.

Coming on board with the Self Publishing Formula also provides you with a host of BONUS services:

• TWO WEEKS PRIORITY EMAIL ACCESS TO ME – get your questions answered.
• LIFETIME MEMBERSHIP OF THE CLOSED SPF MASTERY FACEBOOK GROUP, the amazing laboratory where some of the biggest indie authors in the world are discussing the ads they are running.
• SWIPE COPY (full email onboarding sequence)
• DEEP DISCOUNT on a CUSTOM WORDPRESS SITE built to my specifications and integration with MailChimp.
• Custom designed LEADPAGES LANDING PAGE.
• DEEP DISCOUNT on DESIGN WORK (ads and covers) by Books Covered, my own designers.
• READER CONNECTION YEARBOOK, with 365 ideas for connecting with your readers.
• 50% DISCOUNT WITH BOOK FUNNEL, a new service that seamlessly delivers your free books to your readers
• 20% DISCOUNT on BOOKSENDS' Free Book of the Day Ad

Get Facebook Advertising for Authors Course – Mark Dawson, Only Price $77

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