Facebook Ads Ninja Masterclass 2020 – Kevin David

What Will You Learn in This Course?

This course is meant to be a comprehensive overview of all things Facebook ads. 

You’ll learn all about what makes a successful Facebook ad: setting up your business manager, deciding which ad is the most profitable to run for an objective, designing your ads to be the most effective, and finding not only your perfect audience but also your perfect clients.

As an added bonus, once you purchase you gain access to the private mastermind Facebook group where you can connect, get advice, and continue to learn from other students just like you.

But is the course worth the $1,997 sticker price?

Let’s dive into each module to find out.

The Facebook Ads Ninja Course Breakdown

Welcome Video

Kevin starts off the course with a bold promise that “[this] course is going to be the best course training you’ve ever seen on Facebook ads .” 

He then dives right in and introduces himself, giving some more background about his entrepreneurial journey. 

Afterward, he stresses why Facebook ads are an essential and profitable form of advertising for all businesses and why people are willing to pay you for knowing this skill. 

He delivers a breakdown of what’s going to be covered in each module and recommends his students take detailed notes while going through the entire course to absorb the information before diving in a second time. 

Kevin is sure to emphasize that this is in no way a get rich quick scheme.

Running Facebook ads is an iterative and complex process and requires tons of testing to see what works and what doesn’t.

Only the truly dedicated succeed in this type of business model and he mentions that his course has produced tons of successful students. 

He leaves us with one final speech: never give up, keep practicing, and you WILL be successful. 

Total video time for the Welcome video: 23 min 26 seconds.

Module 01: Understanding Facebook Ads and What Works 

Module 1 is meant to be a stepping stone into the world of Facebook advertising. 

You’re taught how various tools and Facebook features function and introduced to basic advertising concepts. Kevin starts from the very beginning and ensures you have everything you need to get started.

Kevin covers:

•  Setting up your Facebook business page and Facebook Business Manager
• How to set up and use the Facebook pixel efficiently
• Creating powerful lead magnets, custom audiences, and basic sales funnels

This module is a perfect introduction to the world of Facebook advertising, especially coming from a local business standpoint.

Where many people seem to go wrong when it comes to Facebook ads for their own local businesses is getting caught up in the aesthetics while ignoring audience demographics.

The offer is everything, your lead magnet is everything– and Kevin wants you to understand this.

Facebook ads are so much more than putting an image and words to accompany it, there needs to be a strategy.

For local businesses, that comes in the form of your unforgettable too-good-to-be-true lead magnet.

I think Kevin makes this point abundantly clear throughout the course, showing you examples and explanations to bring his point across.

Module 1 is straightforward and Kevin starts off bringing amped up energy that makes you pumped to get grinding.

This first module covers the most basic points without appearing too simplified or dumbed-down, so newbies and those with Facebook ads experience can take the time to appreciate it.

It also emphasizes the most important principle when it comes to running Facebook ads for any local business: lead with an offer.

Module 02: How To Go From Complete Beginner to Facebook Ads Ninja

The information covered in this module is crucial to understanding all varieties of campaign objectives and the best optimization practices to minimize wasted ad spend. 

Kevin covers:

•  detailed overviews of all marketing objectives
• step-by-step ad lifecycle blueprint
• building social proof and credibility before running ads

Module 2 is pure gold and one you don't want to skip over it at all, or even scroll Facebook while you're doing it (I know, the irony).

 Kevin shows you each and every possible ad campaign you can run and then exactly how you should run them for success: 

First off, Kevin will ingrain in your mind just how powerful and integral the Facebook pixel is to the majority of the campaigns you will run.

Imparting this information from the start, he then goes over the end goal of each campaign along with examples of the ads he discusses.

He covers end-to-end detail on each ad campaign, coming prepared with examples and focusing on what has worked well for past campaigns he's run. 

Understanding the objectives and metrics you should be tracking behind any campaign you run saves you tons of money and headaches, which is ultimately what Kevin has been tasked to show us. 

My only critique is that he skims over some ad campaigns he views as not particularly helpful for local businesses, yet he seems to really narrow in on ones that work for Shopify or Amazon FBA business owners- mini course pitches?

I would have liked to see some of the less popular options at play such as the "app install" as well as more detail on running a lead generation campaign. 

Total video time for the module: 1 hour and 42 minutes 

Module 03: How to Create Your Ultra Targeted Audiences That Will Skyrocket Your Business

There’s a good amount of research and data compilation that goes into narrowing in on your ideal audience. But don’t worry, Kevin walks you through the entire process.

Kevin covers:

• how to target customers using data on demographics, behaviors, and interests
• creating custom audiences from ad campaigns and pixel events
• scaling your data to create a powerful lookalike audience

The building blocks of Modules 1 and 2 have set the perfect foundation for the next focus of this module: laser-targeting your absolutely perfect audience.

So if you slipped up and missed some videos here and there from the past two modules, I suggest you take another look before diving into this one.

The transition from the first few modules to this one flows seamlessly. You should feel pretty well equipped to handle more advanced concepts by this point as the bases are covered.

Understanding what goes into defining your perfect target audience is absolutely crucial to any successful Facebook ad campaign, which is why so many do it WRONG– and it's insane to see how!

We're introduced to incredibly useful tools like Audience Insights and Google Trends to narrow down interests, behaviors, and demographics of your intended audience.

These are all resources every Facebook marketer has available in their arsenal, yet many just don't know how to use them properly for ultra-targeted marketing.

Creating custom and look-alike audiences from your pixel and ad campaign data can completely transform your business– this is what made Kevin's ad agency explode from his experience.

He shows us how to create custom audiences from email lists, video views, website traffic, and much more.

This knowledge is key to scaling your business to new levels and increasing both profitability and productivity for your clients. 

Some of the videos can be long-winded, especially the 3 videos where Kevin covers targeting in different key areas (demographics, interests, and behaviors) because he really takes the time to get into the nitty-gritty of using Facebook's massive data store.

But I completed this module with a thorough understanding of doing effective due diligence when it comes to narrowing in on your audience, so Kevin does an overall great job of conveying important information that sticks.

Total video time for the module: 2 hours and 20 minutes 

Module 04: How to Create Ad Copy and Creatives that Convert Like Crazy

Now that you know how to capture data and find your perfect audience, it’s time to design your ad! There’s a logical thought process behind ad design and Kevin shows you how to perfect it.

Kevin covers:

• writing ad copy and using powerful imagery that your customers can relate to
• using a trove of resources to get inspiration for your own ads
• narrowing in on what works and modeling your ads after other successful marketers

If creativity is more your strong suit, then you'll love this module because Kevin goes over all things design and copy related to Facebook ads.

A highly optimized and profitable Facebook ad follows a secret sauce formula that has been tested and tried from Kevin's own ads experience. So, no unnecessary fluff here.

You don't need to be crazy professional, a videographer, or a wordsmith to create a simple and effective ad.

What's important to understand is what will resonate well with your audience- a flashy image, an eye-catching headline, words that speak to them directly.

 Kevin provides you with the simple blueprint to follow to write the ad copy itself and do research through sites like AdEspresso and swiped.co to view winning examples and get inspired for your own work.

What this module lacks is more real-world examples. Now, he does show a few examples of ad copy from a pdf file and demonstrates example ads from successful marketers.

Yet a video where Kevin demonstrated his thought process behind creating simple ad copy for a client would have been extremely useful if shown here.

Copy is one of the things people get hung up most about and it's really important, so I feel more depth and focus on the topic at hand would have made this module much stronger. 

Total video time for the module: 1 hour and 36 minutes 

Get Facebook Ads Ninja Masterclass 2020 – Kevin David, Only Price $247

Module 05: How to Make a Ton of Money Without Needing Your Own Product

Itching to get the money rolling in now that you’re a Facebook ads expert?

Sit tight and learn how to grow your business with advice from a seasoned Facebook ads agency owner. You’ll be ready to prospect in no time.

Kevin covers:

• prospecting clients from all directions with proven strategies
• how to manage your agency set-up, get regular clients, and scale your agency to the next level

This is the longest module thus far, which makes sense considering this is the main selling point of the course.

You're going to learn the ins and outs of a Facebook agency model so you can get your own up and running, complete with monthly clients and enhanced workflows.

There's no shortage of self-praise from Kevin's end, as he continuously points out that we know more than "99% of all Facebook marketers."

He starts the module super excited to discuss just how crucial our services are in this era to small businesses and how taking advantage of this skillset can change your life

He then spends time in each separate video covering a different lead generation strategy to help find clients and paid Facebook ads work.

He also shows us the phone and email templates he personally uses for clients and even throws in 3 golden nugget videos that guide us through running an ad for a local client step-by-step! 

Honestly, a lot of the strategies Kevin uses aren't really mind-blowing.

Hot leads like friends and family are usually our first focal points for so-called "easy money" in a new business venture, so it just makes sense to go to them first.

Then comes the old "trial phase" method where you offer your services for free to get your foot in the industry and gain experience, followed by local business networking and free job searches.

But the main takeaway of searching for clients in everyday spaces who are actively paying for advertising is a great tactic to try out.

There are no shortages of lead generation strategies in this module, and you're bound to get a bite one way or another from some of them. 

Total video time for the module: 3 hours and 31 minutes 

Module 06: How to Retarget

Module 6 provides critical insight into the secrets behind Kevin’s extreme success in Facebook advertising: leveraging the power of retargeting.

So if you want to scale the profitability of your ads and grow your business exponentially, follow Kevin closely.

Kevin covers:

• running an ad campaign from start to finish
• how to split-test across all channels without sacrificing time freedom
• how to drive traffic to all types of content and generate endless leads from all directions

Okay, Module 6 takes the cake for the most jam-packed with information.

And it's information vital to your life-line as a Facebook ads marketer: targeting, re-targeting, and further scaling from there.

Did we mention that proper and profitable testing is probably one of the most important things you can learn about Facebook advertising?

Kevin circles home back to this point once more in this final module and certainly doesn't let you forget it.

We are taught the fundamentals of split-testing and how to do it correctly straight from the beginning.

There are so many permutations you can split-test in a single ad-set: location, page likes, potential interests, and much more.

Kevin saves us the pains of manually going through the process, showing us how to automatically split-test with a single ad creation and set automatic rules to allow Facebook's algorithm to decide whether to scale or stop an ad based on limits we set.

Kevin also dives into generating more data because who doesn't need more data for a campaign, right?

We accomplish this by retargeting our ads to people who have taken an action like visiting our site, purchasing an item, or submitting a form.

When done right, retargeting combined with targeted custom and lookalike audiences can explode your ad profitability.

There are also short helpful videos on tidbits like going live on Facebook and contacting ad support when needed.

I have really no critique of this module, other than a bit of repeating information and some promotion of his existing courses.

The information presented was clear, detailed, and very comprehensive.

Working over Kevin's shoulder and getting to see him run an example ad from start to finish has to be the icing on the cake to finish the course.

Total video time for the module: 3 hours and 45 minutes 

Get Facebook Ads Ninja Masterclass 2020 – Kevin David, Only Price $247

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