DTC – 2020 Forum on Digital & Virtual Health: OnDemand Access

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Master Class Credits: 1 DTC Credit

What Is Virtual Health and How Can You Monetize It?, VICTORIA SUMMERS, ZS

Whether you call it telehealth, remote monitoring, or virtual health, there has been a huge influx of patients seeing and interacting with physicians from their own homes this year. While that has largely been because of the COVID crisis, it largely substantially pushed forward a trend that was already occurring. As someone promoting a product or a service to the patient, what do you need to know about this trend? How does the patient view it, who is in the space, what are your options, and what opportunities exist to get your product or service in front of the patient in this space? Victoria Summers of ZS will help you understand today’s evolving landscape.

How Is Virtual Health Being Utilized in Marketing Campaigns, BRENDAN GALLAGHER, PUBLICIS HEALTH, RENATA FLORIO, OGILVY HEALTH, & VICTORIA SUMMERS, ZS

This discussion of marketers throughout the healthcare marketing space will focus on how marketers view the virtual health space. Our marketers will discuss what they see as the strengths and opportunities that exist within virtual health, experiences they have had with it, and where they see this technology going for marketers in the future.

Welcome to the New Creative Reality of Virtual Pharma, ANGELO CAMPANO, OGILVY HEALTH, RENATA FLORIO, OGILVY HEALTH, & RITESH PATEL, OGILVY CONSULTING

The recent expansion of digitization efforts in healthcare marketing that we’ve seen over the past five years could not have come at a better time. Pharmaceutical and life sciences sales teams who would typically meet with thousands of doctors in-person are now stuck making calls from home. Meanwhile, the world is looking to pharma companies for a COVID-19 cure. And hospital systems are both overwhelmed and yet unable to offer their routine, revenue-generating services. Welcome to our current reality. Now, everything is virtual, especially Telehealth, and everyone’s creative marketing efforts must follow suit. This is new to our typical pharmaceutical norm. Marketers now find themselves in a scramble to identify and develop creative that will resonate with the HCP customer on these platforms.

To get a grasp on what’s changed in the creative ecosphere of pharma and life sciences, we will ask our panel of experts – What’s changed? Where’s the creative opportunity? What is the message that we are trying to deliver? What is the best medium? What does the future hold?

How Do Doctors View Using Virtual Health to Promote Products or Services to Patients, BOB EHRLICH, DTC PERSPECTIVES, JOHN SODERBERG, MD, MPH, FOREFRONT DERMATOLOGY, & RICHARD M. AWDEH, MD, CHECKEDUP

Marketing in the waiting room or the exam room is nothing new. But with new virtual waiting rooms and exam rooms, the physical location and way patients see their physicians have changed. This fireside discussion with medical experts, Dr. Richard Awdeh and Dr. John Soderberg, will discuss how the medical side of the industry views marketing to patients through this medium. How do doctors view it versus physical point-of-care marketing? What additional challenges arise from the physician and marketer sides? And are there any opportunities for the doctors themselves to market their own additional services to patients that improve their margins?

What Are My Options in Marketing Through Virtual Health?, BOB EHRLICH, DTC PERSPECTIVES, DAN SCHWARTZ, CHECKEDUP, DAVID GUTHRIE, PATIENTPOINT, & MATT MCNALLY, OUTCOME HEALTH

Our expert panel of companies who are in the Virtual Health space discusses different options of how products and services can be marketed. How do the technologies work, what is tracking like, how does it differ from traditional point of care, and what can be done here that marketers need to know and take advantage of?