Dental Hacks Academy – Caitlin Schlichting

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This Dental Lead Gen Practice Accelerator program is the only online learning program that not only provides you all the tools, strategies, and tactics you need to create your own successful digital marketing campaigns… but also gives you templates and proven campaigns that are working right now to drive more leads and patients to dentists across the country.

By The End Of This Program

You Will Have:

• ​A process for how to get a quick, successful campaign up and running when you need new patients fast.
• ​Proven methods, templated ads, and done-for-you landing pages for Google Search campaigns that get results… AND the knowledge to implement them.
• ​Learned how to run campaigns to cold audiences to turn them into leads and, ultimately, patients by putting them through a proven online sales funnel.
•  Easy-to-change landing page templates to customize to fit your practice.
•  Learned how to track the results of your campaigns to understand what is working and what isn't.
•  A proven, consistent way to drive new leads to your dental practice that aren't referrals or repeat business (of course you still want those, but they aren't going anywhere as long as you keep doing an awesome job).

What's Included

Quickstart Campaigns – Implement Our "Fill in the Blanks" Templates to Setup Your Ads & Funnels From Start to Finish

Want to get started with generating leads before finishing the entire course? Start here and implement. You can start generating leads as early as tomorrow (or even today if you are really fast).

• Understanding the value ladder approach and how to build one for your dental practice.
• Go step-by-step through setting up a search campaign from start to finish in Google Ads using our campaign templates.
• Learn how to implement our Clickfunnels landing page templates.

Google Search Ads Mastery

Google Search Ads are the backbone of solid lead generation for dentists. People are searching for your services. You need to be there to be a part of their consideration.

This module is all about teaching you what to do and what not to do with Google Search Ads (some of these "what not to do" lessons could be the reason Google Ads have never worked for you before… Even a ton of agencies get some of these things wrong)… Oh, and includes some done-for-you campaign templates that will make things super-easy to implement.

• Search Ads: Campaign structure, Extensions, Google my business
• Call Only Ads
• Conversion Tracking: Standard conversion tracking, Call tracking, Offline conversion tracking.

YouTube & Display Ads Mastery

Think Google Ads is only about Search? Don't worry… that's what most people think. This module is all about the other side of Google Ads. Display, YouTube, Native, Gmail… implementing these Google Ads strategies will put you one step ahead of your competitors.

• Display Ads: How to use Native, Responsive display, Smart display, and Gmail ads to create brand awareness and dominate your local market
• YouTube Ads: Video is hotter than ever right now and is one of the most powerful and effective ways to influence your target market. Learn how to use YouTube ads to target high income, ideal patients in your area.

Landing Page Mastery

You've got a perfectly good website… it's probably perfectly fine to send your paid traffic there right? Not typically… that's why I'm going to share with you what the absolute best practices are when it comes to building landing pages that convert. You can take this lesson and apply it to just about any landing page software you want to use.

• Why you need landing pages in addition to your main dental website (and why you never want to send paid ad traffic to your website homepage!)
• Examples of dental landing pages – I'll go over what to do and what NOT to do
• Best practices for landing pages
• Different types of landing page software

Facebook Ads Mastery

It seems like everyone is running and teaching Facebook Ads these days. I get it. It can be hard to take in ALL the information out there and figure out how to apply it to your dental practice. That's why I put together this Facebook Ads module to really break it down to what matters to generating leads for your dental practice. AND I'll give you ad campaigns and creative that works for getting implant, Invisalign, Sleep Apnea patients and more. Want to know if what you are doing is working? Perfect… I'll also teach you about the Facebook Pixel and how you can use it to track your results.

• Facebook Ad Campaigns: I'll give you step-by-step instructions for setting up patient generating ad campaigns including an Invisalign campaign, lead quizzes, special offers, Dental Implant campaign, Teeth Whitening , Sleep Apnea, and more!
• Plus Conversion Tracking: Learn how to track all of your incoming leads so you can see exactly what's working and what's not. We will cover standard conversion tracking, call tracking, and offline conversion tracking (so you can attribute new patients back to the exact ad that they came from!)

How to Use Clickfunnels (for Dentists!)

It's easy to get confused about where to build landing pages and the best tools to use. I've decided to show you how to use one of the more common tools on the market today. The 1st reason is because it is the tool we use to build landing pages and funnels for our clients… the 2nd reason is because it allows me to easily share with you all of the funnels we use that you can easily change out all of your practice information and get started as quickly as possible.

● How to use Clickfunnels to get dental clients

● Pre-built funnel templates that are ready to use 

• Dental Implant funnel
• Invisalign funnel 
• Teeth Whitening funnel
• New patient offers/deal funnels
• Sleep apnea funnel
• Teeth cleaning funnel and more!

BONUSES:

Landing Page

Templates

Instead of starting from scratch trying to build a landing page that actually gets you leads, use one of my pre-built templates that is working right now… just swap out your practice information, and you've got a patient-winning landing page (don't worry, I can show you how you can do this in less than 30 minutes).

Campaign

Templates

Not big on keyword research or Google Ads management (or paying an agency to do it for you), no problem… I'll share all of my best performing Google search campaigns, to get you started on the right foot.

Swipe Files for

Ads and Emails

Graphic designers and copywriters are hit-or-miss… and expensive… so just grab my ad design and copy and get proven ads going in a fraction of the time and a fraction of the investment.

Modules

MODULE 1 

Quick Start

MODULE 2

Google Search Ads

MODULE 3

Google YouTube & Display Ads

MODULE 4

Landing Pages

MODULE 5

Facebook Ads

MODULE 6

Clickfunnels

Get Dental Hacks Academy – Caitlin Schlichting , Only Price $97

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