International SEO Fundamentals

By: David Booth

Skill Level: Beginner

Duration: 1h 59m

Released: March 11, 2015

Description:

Attract international visitors to your websites with these SEO tips from David Booth. This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others.

David reviews global and regional aspects of how to determine target markets and optimize your website for different countries and languages. He then explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you’re targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.

Then learn how to perform keyword research—taking into account cultural considerations and local competition. The course moves on to explore such off-site factors as social sharing and link building, and shows how to measure results via a number of SEO-specific tools, as well as Google Analytics.

Topics include:

Optimizing websites for different countries and languages
Determining target global markets
Handling the technical aspects of international SEO
Localizing content
Researching international keywords
Building a global reputation and authority
Measuring international SEO results

Introduction 42s
1. Overview of International SEO 11m 24s
2. Getting Started 28m 50s
3. Understanding the Technical Aspects 16m 48s
4. Understanding Content and On-Page Elements 20m 17s
5. Keyword Research for International SEO 12m 35s
6. Understanding Off-Site lim 33s Factors
7. Measuring Your Results 16m 44s
Conclusion 39s

Author:

David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner. David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.

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Archive: https://web.archive.org/web/20150409161944/http://www.lynda.com/course-tutorials/International-SEO-Fundamentals/377449-2.html

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