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Category: Internet Marketing Tags: Lightning Bolt Lead Gen Stack, Tags: Dan Martell

Description

Dan Martell – Lightning Bolt Lead Gen Stack

Scale Faster With The 5 Proven Playbooks Fast-growing Founders Are Using To Take Control Of Their Lead Gen, Fill Their Calendar With Demo Calls And Put Predictable Revenue Growth On Autopilot

How Does ANOTHER Quarter Without Predictable Lead Flow Sound? No Thanks?

As a bootstrapped SaaS founder, every demo on your calendar matters.

But most months?

Your calendar is spotty at best, empty at worst…

And whether you’re still increasing your MRR by word of mouth, or you’re laced with Red Bull hustling 60 hours a week – yet STILL only squeezing a few demos onto your calendar…

You KNOW lead gen is your #1 growth lever – and also your #1 bottleneck.

You know you should be attracting more ready-to-buy prospects than you are right now…

But you can’t figure out for the life of you how to get a steady flow of leads on your calendar without the low-yield ‘hustle your face off’ marketing strategies you’ve been using.

And if that sounds about right, then keep reading…

Because what you’re about to find out could EASILY be the most pivotal thing you look back on in a few weeks when your pipeline is FULL of new opportunities and you’re onboarding tons of happy customers…

“I Know I Need To Make Some Investments In The Business…But Sh*t, I Only Got 2 Demos This Week, And 1 Next Week!”

Sound familiar?

You want to make an investment in marketing or something else to take some pressure off…

But when you look at your billing metrics…when you see the lack of cashflow…when you look at your Google calendar…

Your heart sinks to the bottom of the ocean and you start gasping for air:

Yeah, it’s gonna be another one of “those months”.

Does your calendar look like that?

Do you have a whole lot of Zoom calls with your team, but not enough demos to scale your MRR? Even though…

You just paid an invoice to ANOTHER agency who promised to “fill your pipeline to the rim with qualified demos”…

But when you look at their latest report in your marketing channel, all you see is:

• Lots of “things happening”…
• Social media and website being revamped (again)…
• Ad spend going up (as usual)…

All shine, but still an empty pipeline. Marketing stuff happening – but still NO DEMOS ON THE CALENDAR.

And as much as they tell you to “trust their process” and wait for them to “optimize the data for better targeting”…

You just can’t help but ask yourself…

“What am I even paying these guys for?!”

So you do what you always do. You roll up your sleeves, fire up the home laptop, and you start sending outbound emails at 8pm on Friday night.

“Not now darling, I’m almost finished. Just give me another half an hour.”

You’ve got to fill the calendar, and fast. Your won deals are only bringing in enough to replace those churning…

And I bet just this month you got news from your customer success manager that one of your biggest clients hasn’t logged in, for WEEKS.

You rush to check your usage metrics in fear and disbelief…

And it’s true, you can see for yourself they’re not going to be around much longer…

It’s just a matter of time before they leave, and YOU lose another 10% of your MRR.

You’ve only got a few months left of runway before sh!t hits the fan…

You want your family to understand. You want your partner to understand you’re doing all of this for the future…

But it’s getting pretty bad. You’ve been trying to figure this out for YEARS, and STILL you’re pulling all nighters and neglecting everything else.

What if instead of that mess, you figured out lead gen, and you were getting messages from your co-founder saying:

“We’re onboarding so many customers, we need another customer success rep!”

You pull up your calendar and for the first time ever, you’re smiling ear to ear.

It’s FINALLY stacked full of sales opportunities…

You find yourself logging into ProfitWell to discover new MRR, every single day…

The numbers are different today than yesterday.

A few weeks go by, and you’re waiting for the things to trend down like they usually do…

You’re waiting for the opportunities to dry up…

But instead, you continue trending up and up! And you can’t help but wonder…

“Is this it? Have we FINALLY figured it out?”

^ This is your new normal…

And even more amazingly, you’re getting less demo requests from emails ending in @gmail.com and instead from emails ending in @company.com…

The same companies you’ve respected and dreamed of having as clients ever since you started.

And on team meetings, instead of tense conversations about “how to get more sales”…

You even have to bring your team together to solve for the fact you have TOO many new clients to onboard.

Your new amazing problem is that your pipeline is TOO full. And you have to handle a massive onboarding…

You post a job for a new customer success person. And you also confidently publish a job post for that key marketing hire — excited and WILLING to invest the cash (not secretly worrying about how long you’ll be able to “afford” them).

You’ve finally bought your time back, you’ve finally achieved lead gen at scale…

And you can finally say YES:

“Yes, we CAN go camping this weekend!”

Congrats. You can confidently take some time away without the guilt or paralysing fear of things going to hell while you’re away.

And THAT’s what building your SaaS should look like.

As a founder who has built a product that solves a real need in your industry…

You SHOULD be able to get in front of your dream prospect easily without hustling doing low-yield marketing activities…

And you SHOULD be able to steadily grow your MRR without burning through your existing network (for the third or fourth time), and working till 11pm after the family has gone to bed.

So why haven’t you? The answer may surprise you.

Here’s The REAL Reason You’ve Still Got A Lumpy Growth Curve

When you first started your SaaS, you spotted the problem, built a great product, then took it to those in your network.

That’s where your initial MMR spike came from.

But when the referrals slowed down and customers started to churn, that’s when you ran into the lumpy growth curve you’re dealing with now.

And it’s not your fault. Actually, meeting existing demand is the right approach at an early stage while you’re cracking product-market fit.

But what got you here, won’t get you there.

It’s time to stop just capturing demand. And instead start creating demand for your product. That’s the ONLY way to break free from the rollercoaster revenue you have now.

There’s A Difference Between Capturing Demand & Creating Demand.

When you have the skills as a founder to create demand quickly and effectively…

You’ll finally crack lead gen at scale and stop throwing whatever you can at the wall hoping something will stick.

But who has ever walked you through CREATING demand? And how can you create demand with the skills you already have, create the demand easily, and get results quickly.

Most lead-generation strategies are too time consuming or require advanced skills where you need to make another hire.

And even if they do “work”, they may take months to pay-off (looking at you, SEO), which doesn’t help when you’re not even sure how much runway you’ll have left by the end of next quarter.

As a founder who’s STILL responsible for your company’s growth…

You’re responsible for executing strategies that can create new demand almost as soon as you start using them.

SaaS founders who’ve scaled beyond $50k/MRR are often the ones who’ve mastered these simple founder-driven lead-gen strategies… and can now create demand (and demo calls) pretty much at will.

And they do it, not by hiring a marketing person. They learn to do it by themselves FIRST. And that’s what I want to show you too.

Over the last two decades I’ve learnt how to create demand as a founder, without working all the hours of every day.

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