Dan Koe – Digital Economics Masters Degree

THE WORLD IS SHIFTING

Why Should I Care About Digital Economics?

The future of work is play.

Modern education is failing.People are losing trust in the system.The shift to online education has already begun.From institution to individual. Centralized to decentralized.Can you see it happening all around you?

I see this on Twitter almost every other day:“I’ve learned more on Twitter in 6 months than I ever did completing my 4 year degree.”I think it’s safe to say that the future belongs to those that take advantage of this mental & financial wealth transfer.That is to say — those who pursue their curiosity, learn to build, learn to sell, and learn to capture attention in the age of opportunity.It sounds like a dream (and it is, all crazy ideas start as blasphemy), but the reality is that most people have not developed themselves to a point of realizing this potential future.The people you follow on social media saw the opportunity.They were some of the first 2nd tier thinkers of our age.And after speaking, working, and consulting with many of them, I can tell you that they are not “special.”They are just good at the skills listed above.These skills can be trained. Fast.So who is this for exactly?Anybody that falls into one of these categories:

Did one of those hit a pain point? (That’s what I’m trying to do here).If it did, I will solve all of those problems for you in the next 90 days.

YOU ARE NOT SPECIAL

Anyone Can Build Leverage On The Internet

Especially right now, we are earlier than we think.

“There are almost 7B people on this planet. Someday, I hope, there will be almost 7B companies.” — Naval

That quote has lived in my head rent-free for a while now.I finally cracked it.Everyone can have a business? WTF?!Correct.If everyone pursued their curiosity — their nature — we would all end up selling complimentary products, breaking off into tribes, and entertaining each other on the topics we are obsessed about.We have and will continue to build solutions that allow us to live in accordance with our nature. That seems to be the next stage of human development.Think about it…How many people do you follow?How many people does everyone else follow?It’s a similar amount of people.Everyone follows others according to their interests.Saturation doesn’t exist for those that can develop the foundational skills and double down on their curiosities.This is what “the creator economy” is. A self-sufficient Utopia that we are building out. This is obvious when you zoom out to see the big picture.One other thing:The short-form content boom of Twitter, TikTok, Shorts, and Reels mean that consumers are being exposed to more creators.This means that consumers are following MORE creators, meaning there is room for more creators.The problem: creators will rely on the platform to monetize (like the one that Instagram just put out to monetize based on views).The ones with a streamlined content system that brings consumers deeper into long-form content will build the deepest connections and make the most money.I have turned this into a plug-and-play replicable system.“Dan, what are you talking about and how does it relate to the course?”Well, I built the course for this exact reason. To get people on the same page. To teach them the tools, strategies, and only-spoken-in-the-dms tactics that make this line of work available to anyone.Digital Economics is an accelerated, systems-based learning experience.The beautiful thing about non-institutional courses is that they are condensed information.Humans can only process 126 bits of information per second.What used to take 60 million bits of information now takes 1 million bits.College courses have outdated, huge file sizes worth of information for your brain. It takes 4-12 years to get placed in the current job market.Digital Economics is like a zip file that gets placed, and opened, in your mind — in ~60 days.At a minimum, you will create a public portfolio and develop modern skills (that can get you a high-paying job without a degree.)You can work freelance, at an agency, or anywhere that requires marketing, sales, design, or creative skill sets.At a maximum, you build leverage for your future, create a systems-based project, and make more than enough money than you need to live a happy life.I’ve reverse-engineered what needs to be learned for success in the digital economy.I turned it into a replicable, plug-and-play process that does not limit individuality or creativity — it enhances it.

• I’m Ready To Enroll

THE INSTRUCTOR

Who Is This Guy Spouting All Of This Non-Sense?

Just a guy obsessed with dissecting this for you.

I tried it all.eCommerce brands. Dropshipping. Digital art theme pages. Facebook ads. A fitness YouTube channel. Online surveys. Whatever… I tried it.After thousands of cold emails, a $3,000 loan from my dad, and sleepless nights trying to “crack the code,” I was tired of it.Not only did I fail at all of these, I hated every second of it.Building the businesses was fun — like… really fun. You couldn’t peal me from my desk and get me to eat.But finding customers that I had nothing in common with was not fun at all.I had no interest working with people I couldn’t connect with personally.I had no interest building out projects for other people’s passions.I was in it for the money, not the fulfillment of helping people develop themselves in the areas that excited me. The things I could talk for hours about.

I help them systemize their workflow, marketing, and content so they can work for 2 hours a day, charge more, and sell their products & services on autopilot.I’m good at this because I test everything on myself. Building digital leverage and doing “impossible” things is a game to me.I’m obsessed with understanding every little aspect of it (and packaging it up in an understandable way.)No joke, I will be up until 2am some nights just strategizing new and fun ways to grow on social media, build out products, and brainstorming new sales angles.Because of this, I’ve grown my own personal brand to 350,000+ followers across different platforms, work for 2-4 hours a day on average, and have systems in place that keep the creative income flowing.(Keep in mind — I have no degree or credentials, and I didn’t “pick one thing and stick with it.”)It feels like I’m boasting… but I guess that’s a hit I’m willing to take to ease your worries of buying a product of mine.I will, however, never apologize for aiming to be as transparent as possible.For the past 4 years, I’ve pursued my curiosities (like philosophy, epistemology, health, self-improvement, business, and others)I was able to build a business just by teaching about these things.That’s what launched me into building this modern-day university.Something was missing.Nobody was giving out a true, quick solution to gaining clarity on the direction of your online business.The reason? All of this is so new. Everyone is still figuring it out.Everyone tells you to “learn a skill, sell a skill” as if that means anything.And after 4 years of working with the greats, I’ve finally condensed the information into something that “just works” time and time again.These are the systems I give my clients, but tailored to those in the beginner and intermediate phase.The reality is that anyone can build an audience and a creative income for themselves (now more than ever).People just don’t have the time to spend 5 years of trial and error to make it work — or they just haven’t developed themselves enough to be aware of this reality (so their mind isn’t open to it).I’ve created and sold:

I have sold 6-figures worth of each of the above.With a large following and without a following at all.Here are a few weekly payouts from digital product sales (from when I had under 40,000 followers):

In my freelancing days (web design and funnels) here are client payments when I didn’t have a large following:

3 months worth of membership community and previous cohort sales (not Digital Economics cohorts — these are all prior to this) with 90+% profit margins:

I’m not a fan of showing revenue screenshots… but I see the value in it.It plants a seed of awareness in your head.It challenges your beliefs of what is possible to make as one person with the infinite reach of the internet.In reflection: I have tried, failed, and succeeded with most types of digital products and services.Can your business professor (charging astronomical amounts for tuition) say the same?

• I’m Ready To Enroll

THE QUESTION OF THE CENTURY

What’s In It For Me? What Exactly Will I Get?

Much more than boring ol’ business.

Here is exactly what you will receive in the 60 days we spend together:

As simple as that.You will learn everything you need to start, grow, and productize yourself on the internet.You have everything you need. You just need a system to help put it out into the world.

THE CURRICULUM

How Will I Learn Everything You Said Above?

What you will learn in ~60 days.

Phase 0) Digital Economics 101

The Digital Economics 101 module will open 1 week prior to the cohort start date.This is an onboarding module that will get you up to speed so we can get straight into the material.This will be required to finish before the start date.

Phase 1) Creating A Meaningful Niche

Every day I hear people going on and on about trying to find their niche.I also hear people talking about how they don’t know how to combine what they love talking about with what will sell.You already have the answer. You just don’t have the clarity.

This is not luck or talent.It’s because I’ve developed a system for making articulation seamless though branding.As soon as I perfected this system, my growth started skyrocketing.My YouTube views tripled, I started receiving feedback like the above tweets, my newsletter got replies of praise, and I even shot up by 120,000 followers in a week on Instagram (below image).

Again, please know that these are abnormal and optimal results.But, even a fraction of that growth is worth more than spending hundreds of thousands of $$$ on Facebook or Google ads.Okay… back to it.

In 60 Days
You will have a personal brand and “public resume” that nobody can compete with. You will attract the people and work you were meant to.

Phase 2) Content Strategy

There is one thing that separates those who make it in the digital economy and those who don’t.It’s the quality, articulation, and perceived originality of their content.The content you post has to make sense to the people you attract.Everyone has a different voice and tone that they resonate with. That they are congruent with and trust.It has to change their thought patterns or behavior — that’s what makes you memorable.That’s what separates you from the sea of people posting surface-level copy-cat style posts.Example and putting my money where my mouth is:

Here’s an example from Ross after I shared my Instagram strategy with him.Please keep in mind that he had a foundation of quality content, consistency, and a previous Twitter audience. These are abnormal, but possible, results:

In 60 Days
You will own a database of intellectual assets that you can sell — or just let them sit and increase in value. These will be the foundation of your content.

Phase 3) Crafting Your Offer

Most people are sitting on a goldmine of skills, experience, and knowledge (that they can use to help people 1-2 steps behind them).That is what people pay for.Considering 95% of the market are beginners… if you are good at something, you can help them get to your level (no matter how “basic” you think the information is).Do you not watch basic content all day anyway? People don’t want new information, they want to be reminded of what works.

In 60 Days
You will have a product or service that you can monetize with the audience you are building (that is aligned with your values).

Phase 4) Marketing Strategy

You aren’t making money because you aren’t promoting yourself or your offer.That is literally the only way to make money. Have something desirable and consistently put it in front of peoples’ faces.In Phase 4, I will show you how to systemize, automate, and be consistent with simple promotions.You will be able to make money without having the chance of forgetting to do it (or letting fear of failure get in the way).

In 60 Days
You will feel confident promoting yourself and the value you offer (while making it seamless and non-salesy to promote).