Dan Kennedy’s A-Z Blueprint Seminar Home Study Course – Dan Kennedy

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Here’s a partial list of topics discussed, by Bill Glazer at the Information Marketing Business Development Blueprint Seminar

• A Close Look at a Beginning, Simple Marketing Funnel
• An Inside Look at the 6 Year Evolution of Bill’s Marketing Funnel
• An Inside Look at Bill’s 2004 Marketing Funnel
• How to Create Joint Ventures That Produce Good Leads @ Bargain Cost
• How to Work Effectively With Trade Journals and Associations
• How to Systemize and Automate the Entire Marketing Funnel
• How to Grow Rapidly with Minimum Staff
• How to Find the Right Staff for an Info-Marketing Business (#1 headache I hear!)
• When to Give Up the Front-End and Concentrate on the Back-End
• The Easiest Ways to Create Back-End Products
• Different Coaching Program Models to Consider
• Outside-The-Box Lead Generation Strategies (Like “The Industry Survey”)
• Successful Uses of Audio-Tapes and CDs as Sales Tools
• How to Sell Via Trade Shows, Seminars and Speaking Opportunities
• How to (Legally) Use Broadcast FAX
• How to Mine Unconverted Leads 12 To 36 Months After Acquisition
• How to Build the Most Saleable Info-Products/Kits
• How to Minimize Refunds
• How to Maximize Referrals
• The complete business blueprint – Used for Bill’s ‘BGS Marketing’ Business
• How to Maximize Profits AND Customer Value with ‘Forced Continuity’
• How to Front-End a Newsletter
• How an “Offline Guy” Uses the Internet Painlessly and Profitably
• An Inside Look at the Financial Truths of Info-Businesses: Actual Revenues, Costs, Profits, etc. (Real Case Histories)
• How to Identify Missed Opportunities in Your Info-Business Plan
• 7 Most Frequently Made Mistakes to Avoid
• How to Expand from One Niche to Multiple Niches – How I’m Doing It Now
• How to ‘Negotiate’ with Media to Make Sure You Get the Best Deal…Even After They Already Said You’ve Got the Best Price
• How to Analyze New Vendors to Avoid a Business Nightmare
• Copywriting Formulas and Shortcuts (Bill will give you his own copywriting questionnaire that he personally uses before he writes any copy for a client or himself.) Frank Discussion on Outsourcing vs. Doing it In-House (The Pros and Cons)
• When Do You Give Up on a Niche

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