CXL Conversion Optimization

conversion optimization and A/B testing

The most thorough CRO training in the world.

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

• Learn to build and run world-class optimization programs
• Dramatically improve your skills, become a CXL Institute Certified Optimizer
• Content you can’t find anywhere else

Start getting more and bigger wins

Getting results you want with conversion optimization and experimentation is all about knowing what to do. It’s a field where you need to know a lot about a lot, and this program contains it all.

After completing it you will

• improve your skills in conversion optimization, UX, and web analytics,
• understand what works on websites, and what doesn’t,
• develop better A/B tests that win more often.

Get CXL Conversion Optimization, Only Price $117

Introduction 

Change your results with world-class conversion optimization training

The Conversion Optimization Minidegree by CXL Institute will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property.

Access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.

You shouldn’t be operating without this kind of help.

 

A program designed to develop true professionals

This in-depth conversion optimization training program will help you become a top conversion optimizer in. The skills you gain will benefit you for years to come. You’ll learn how top conversion rate experts in the world approach conversion optimization.

This program will teach you the methodology, tools, and the mindset needed to become a successful optimizer – and make any website sell.

Learn a systematic, repeatable process

True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.

After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.

Unique content you won’t find anywhere else

Conversion Optimization Minidegree is the only advanced level CRO training program in the world.

Internet is full of superficial level content on this. More and more junk information is popping up on blogs and places. The best way to learn is from practitioners who’ve been doing this for years and years. We’ve got the best names in the industry to teach you this stuff.

5 cumulative tracks, total of 82h 09min of videos & study material – designed to make you better at CRO.

Minidegrees are collections of individual courses, grouped together around a theme. Conversion Optimization Minidegree is designed to give you advanced level skills in conversion optimization.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

1. Foundations

Intro to CRO

Instructor: Brian Massey

Learn what CRO is all about

Best Practices

Instructor: Peep Laja

CRO best practices to start with.

Intro to Conversion Copywriting

Instructor: Peep Laja

Foundations of writing copy that sells.

Product messaging

Instructor: Momoko Price

Stop letting amateur copy wipe out your conversions

People & psychology

Instructor: Peep Laja

Understanding how people work, so you could convert them.

Social Proof

Instructor: Joel Klettke

How to identify, gather, and display the optimal social proof your customers subconsciously hope to see on your website.

Intro to Neuromarketing

Instructor: Roger Dooley

Introducing the discipline, and contextualizing it in the modern landscape of internet marketing.

Developing & Testing an Emotional Content Strategy

Instructor: Talia Wolf

Emotional triggers and behavioral principles which shape your customer’s decision making process.

Influence and interactive design

Instructor: Brian Cugelman

Concrete tactical design strategies to keep customers repeatedly engaging with your product or service

Google Analytics for beginners

Instructor: Chris Mercer

Go from zero to effective in using Google Analytics

Landing page optimization

Instructor: Michael Aagaard

Increase conversion rates on any landing page you work on.

2. Conversion Research

This is the most important part of conversion optimization process. Conversion research done right ensures that you’ll be tackling the right issues which leads to more wins and bigger wins.

Recommended event video viewings:

• Strategic and Tactical Implementation and Analysis Techniques
• How Top Marketers Are Using Google Tag Manager to Improve Their Sales & Leads
• How to Give Your Data an Annual Checkup
• Optimizing Retention: The Silent Killer and King of Growth
• From WTF to Hell Yes: How to Come Up With Copy That Persuades

Conversion Research

Instructor: Peep Laja

CRO is 80% research and 20% experimentation. You need conversion research to get sustainable results over time. Learn this or fail.

Total Time: 4 hours 20 min

A man comes to a hospital. “I’m sick,” he says. “We’ll fix you right up”, says the doctor – and leads him to an operating room where he performs immediate surgery. The man is cured!

Now that never happens. You need to diagnose the patient before you know how to treat him. Sounds plain obvious, doesn’t it? Not so in the conversion world!

Using analytics to find conversion opportunities

Instructor: Jeff Sauer

How to identify conversion opportunities with Google Analytics.

Google Tag Manager for beginners

Instructor: Chris Mercer

Master fundamentals of Google Tag Manager

User research

Instructor: Megan Kierstead

Fast and Rigorous User Personas

Instructor: Stefania Mereu, PhD

A data-driven framework that challenges the notion that User Personas must be either incredibly time-consuming to build, or arbitrary and rooted in stereotypes.

Heuristic Analysis frameworks for conversion optimization audits

Instructor: André Morys

Find massive conversion opportunities faster than ever.

Google Analytics audit

Instructor: Fred Pike

Learn how to audit and propose solutions to Google Analytics issues

Get CXL Conversion Optimization, Only Price $117

3. Testing

How to prioritize test hypotheses? How to run tests? When to stop tests? How to analyze results?

Recommended event video viewings:

• A/B Testing Pitfalls: Getting Numbers is Easy; Getting Numbers You Can Trust is Hard
• A/B Testing, Predictive Analytics, and Behavioral Targeting
• Why (and How) to Run 250+ Online Experiments a Year

8 Common Testing Mistakes and How to Avoid Them

Instructor: Justin Christianson

There are a number of frequently made testing mistakes which will produce lackluster results, inaccurate data, and overall frustration. Learn the top 8 mistakes, and how to avoid them.

Total Time: 15 min

There are a number of frequently made testing mistakes which will produce lackluster results, inaccurate data, and overall frustration. With the right strategy these mistakes can be easy to identify, quick to correct, and largely preventable.

In this course, you will learn 8 of these missteps including:

• False positives
• Failing to optimize for different traffic sources
• Running a test too long or not long enough
• Testing too small of elements
• Many more

Intermediate and beginning optimizers can benefit from this course.

How to Run Tests

Instructor: Peep Laja

What you need to know about A/B/n testing, and how to do it right.

Testing Strategies

Instructor: Peep Laja

When to run what kind of tests.

Statistics fundamentals for testing

Instructor: Ben Labay

Overview of the statistical concepts that every marketer and optimizer should know.

Statistics for A/B testing

Instructor: Georgi Georgiev

Become a proper optimizer and know your stats.

A/B testing mastery

Instructor: Ton Wesseling

Start making more money with your online experiments

Advanced experimentation analysis

Instructor: Chad Sanderson

Be able to go into the data yourself, understand it, query it, and perform advanced statistical techniques

4. Optimization strategies

Different optimization approaches for different circumstances.

Recommended event video viewing:

• How to Optimize Low Traffic Websites

Optimizing for B2B

Instructor: Bill Leake

What you have to know about optimizing for B2B scenarios.

Total Time: 20 min

How should a long-term sales cycle ideally inform our content and structure? Should your website be an informational brochure or an exhibition of engaging content? Should we dazzle leads with our website or immediately connect them to a sales person?

In this video course, Marketing expert Bill Leake will teach you to:

• Establish optimization goals custom to your sales engine
• Find a balance between lead quality, quantity, and cost
• Optimize your calls-to-action, content, and information architecture
• Supplement your sales team and track attribution

Customer value optimization

Instructor: Justin Rondeau

A proven framework to convert prospects across a range of industries, from ecommerce to B2B.

Creating a segmentation strategy

Instructor: Candace Ohm

How to kickstart your personalization efforts by figuring out your segmentation strategy.

Digital psychology & behavioral design training

Instructor: Brian Cugelman

Understand what motivates your customers to convert.

Applied neuromarketing

Instructor: André Morys

Understanding how your customers’ brains work, make more money.

5. Conversion Optimization Program Management

How to manage a CRO program: tool, people, reporting, scaling and selling.

Recommended event video viewing:

• From Zero to In-House Optimization Superstars

How to Design, Roll Out, & Scale an Optimization Program

Hiring models for CRO, tracking success, and scaling experimentation programs locally and globally.

Total Time: 20 minutes

The are a number of variables which play a pivotal role in getting your CRO program off the ground successfully. In this course, you’ll gain industry-specific insights into hiring models, tracking success, and scaling locally and globally.

In this course, you will learn to:

• Identify what type of business model to implement
• Find talent that’s right for your business needs
• The key business metrics to track in order to measure program growth
• How to communicate your program’s value in terms of dollars
• Make big wins early on

Evangelizing for optimization in enterprise

Instructor: Merritt Aho

Establishing and growing a CRO program within a large enterprise organization with pre-established modes of operation is a job in itself. Here’s how you do it.

Building your optimization technology stack

Instructor: Merritt Aho

How to choose the tools, get necessary budget, and squeeze all you can out of them.

Optimize your optimization program

Learn methodology which incorporates hard metrics to measure both the quantity and quality of your tests over time.

CRO agency masterclass

Instructor: Peep Laja

Learn to start, build and grow CRO agencies

 

Get CXL Conversion Optimization, Only Price $117

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