Create Awesome Webinars – David Siteman Garland

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A few years ago I was planning a big webinar that would teach about creating online courses and, of course, at the end sell my Create Awesome Online Courses program.

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Craziest webinar story ever?

A few years ago I was planning a big webinar that would teach about creating online courses and, of course, at the end sell my Create Awesome Online Courses program.

All normal in the day of an online business owner, right?

Anyway…a strange thing happened 48 hours before the webinar.

A new buddy of mine (who I met through a mutual friend), John Richardson, contacted me pretty much out of the blue as he saw I was doing a webinar. Here is how the convo went:

John: “David, mate. It’s John. You have a webinar in 48 hours, right?”

David: “Um, yah.”

John: “Great! How do your webinars normally do? Do you make lots of sales?”

David: “Well, honestly…it can be hit or miss. Sometimes a lot of sales. Sometimes not so much. I do always get good feedback (people loving the content) but sometimes that doesn’t translate to sales. I feel as though I occasionally give too much away and not sure how strong my pitch is.”

John: “Ahhhhhh! I totally get it. I used to have the same issues. Inconsistency, giving too much away, not sure if I was going to make sales. But, I learned a format that WORKS. Not only will the audience love the free content and get great training, but they will also buy (many, many, more).”

David: “Yah, that does sounds similar situation.”

John: “And the crazy thing is this format of doing your webinars is definitely replicable. I’ve used it for all kinds of stuff from golf training to a coffee shop training product. One of my webinars make 6 figures on autopilot. I can show you how to do it.”

David: “Like…now? I have the freakin’ webinar in 48 hours!”

John: “Yes, now. C’mon let’s do it. It will work.”

I was conflicted. Should I just do the webinar the way I normally did (honestly, no idea what I was doing and sort of hoping it would work) OR should I take a risk and listen to John?

Being an entrepreneur, sometimes the best decisions are those split second ones that change the course of your business forever…and this happened to be one of them.

I thought to myself…well I’ll give it a shot. If it is a massive bomb/failure then I can just blame John

So then on the spot, he taught me exactly what to do. We are talking STEP BY FREAKIN’ STEP here. He showed me his webinar that makes the most sales and exactly why it does so well (and people love it ) and how I could copy the format.

And, like a crazy person, I redid my presentation (48 hours before, hah) and followed along exactly what he taught me.

Even though, honestly, I was skeptical on some of it but I followed every word of what he said (just goes to show you…trust the teacher and the system).

Then it was webinar time. Would it flop, rock or be some in-between?

Guess what happened?

My sales DOUBLED (actually almost freakin’ tripled) from my previous webinars. I ended up selling $38,336 worth of programs on a small webinar.

I remember sitting there dumbfounded. Really? Did that just happen? What in the heck?

Was it a fluke?

Then I put it to use again and brought in an additional $121,724.00.

Yes, seriously.

And it kept going from there (now over $4,000,000 in sales via webinars using John’s format…I know crazy pills, right?)

Because I couldn’t keep this to myself, and I have a big mouth, I taught (with his permission of course!) some of John’s strategies he taught me at a Mastermind I was at in California.

James Wedmore (y’all know him, right?) did exactly what I did and re-wrote his presentation he was giving THE NEXT DAY (made my 48 hours look like amateur hour).

And then I got this text from him:

“Duddddeeeeeeeeeeeeeeeeeeeeeeeeeeee, it totally worked. My webinar conversion % went from 6.1% to to 13.2! Over double. Thanks so much!!!”

In a nutshell, James sold way more stuff, too

So, I reached out to John and asked (ahem…begged/bribed/pleaded) if he would teach this exact step-by-step system for doing webinars that sell to more people because this is SUCH an important strategy that you can use over and over again.

The good news?

He said yes (picture an Irishman yelling “I’ll do it!).

Then this wacky story takes yet another turn…

I convinced John to teach this webinar blueprint during a live online workshop. The workshop sold out in less than 48 hours and the results of folks who applied this system have been crazy nuts.

Whether you are selling your online course, coaching program, software, something-else-amazing or pre-sell a product you haven’t created yet…webinars are a skill you MUST master.

But…there is also much more to a webinar than having a crazy amazing presentation that converts (even though, duh, that is super important).

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You might be thinking…

How do I get folks to sign up for my webinar?

How do I come up with the perfect title that gets peeps super excited to sign up?

How do I handle the tech? What is the easiest way to setup everything and present?

When I get folks to sign up, how do I convince them to actually SHOW UP? (if you have a perfect presentation and nobody sees it…um that’s not good!)

What about follow up? What do I do? Do I offer a replay? How long should I keep it up? What emails should I send out?

And that my friend is how Create Awesome Webinars was born.

It doesn’t matter if you have done lots of webinars or are looking to do your first one (or if you have a product or not), bottom line is this system gets results.

Create Awesome Webinars is THE proven complete step-by-step system designed to take you by the hand (as in step 1, step 2, step 3) to create webinars that educate and sell. No ambiguity or confusion. Literally, step-by-step nothing is left out.

By the time you complete the course, you’ll have a high-converting webinar presentation and will know all the secret sauce(s) to pulling off a killer webinar that you can do over and over and over again (and put on autopilot) regardless if you are selling an online course, coaching programs, software or you haven’t even created your product yet and want to use webinars to test the waters.

CAW is an 8 module step-by-step digital course that walks you through exactly how to create a successful webinar.  Login 24/7 (all digital and downloadable). Literally step-by-step. Nothing is left out. No unnecessary fluff or shenanigans.

Create Awesome Webinars is different. And the proof is in the results. 

With Create Awesome Webinars you are getting the complete proven, step-by-step A-Z system to create webinars that sell your online course (without being a sketchy jerkface).

You will be able to present webinars that you are PROUD of (that deliver real value) and also learn how to naturally sell without feeling awkward or uncomfortable whether you are looking to sell your online course, coaching program, software or pre-sell a product you haven’t created yet.

This system is EXACTLY what I have done to generate well over $4,000,000 in sales via webinars for my products and programs, but more importantly, the exact same system used by thousands of Create Awesome Webinars students who have used it to sell everything from how to write a book to how to swing a kettlebell.

In Create Awesome Webinars you will be able to do everything from setting up your webinar to getting folks registered to secrets to getting folks to show up to exactly how to structure your presentation slide-by-slide to how to follow up so the sales continue (and everything in-between).

Create Awesome Webinars is all about getting you results regardless if you have NEVER done a webinar before, are a seasoned pro looking to improve or somewhere in-between.

What’s included in Create Awesome Webinars?

Create Awesome Webinars includes instant access to:

•  8 Kick Butt Step-By-Step Modules
•  4 Delicious Bonuses
•  2 ‘Bigger Than A Bonus’ Bonuses including access to the two “Director’s Cut” videos where me and John (master of webinar presentations) walk you through two webinars doing multiple six figures that apply the system (so you can “see” it in action and copy it!) + you’ll get my “What’s Working Now: Webinar Tweaks That Have Pushed LIVE Sales Through The Roof” that I presented to an exclusive group of course creators.
•  Lifetime access and login 24/7 (it is all digital + downloadable so you can login to access the content & download the course and take it with you on the go)
•  Content is available in video + slides (MOV), audio (MP3) and slides (PDF)
•  30 day 100% money back guarantee  

As soon as you enroll, you will get immediate access (via username and password) to Create Awesome Webinars and all the bonuses.

Here is what you will learn inside of Create Awesome Webinars (Step-by-freakin-step):

1. The Foundation: The Perfect Webinar Topic & Title

• Setting your webinar goal
• How to figure out the PERFECT title for your webinar
• Proven copy-and-paste formula so you have a sexy, high-converting title.

2. Setting It All Up (Get Your Pages Done, Yo!)

• Setting up your webinar & first email to registrants
• Rocking your registration page (and what to include on the page to maximize registrations)
• Your thank you page (and a little trick you will thank me for

3. Blowing Up Registrations Like Woah

• How early to start promoting your webinar to maximize registrations
• The email “ramp up method”
• The exact FB ads strategy for webinars (taught by my personal FB ads all-star)

4. Get ‘Em To Show Up

• How to double to your show up rate
• The “RECC” formula to make sure people are changing their schedules to attend your webinar live
• The trickiest question you will receive and how to answer it

5. The Most Kick-Butt Webinar Blueprint Ever

• 7-step PROVEN format to create your presentation so you can educate and sell like a rockstar (without being sleazy).
• Exactly how to structure your presentation
• Fill-In-The-Blank Slides

• Fill-In-The-Blank Slides

6. The PITCH!

• Where to send people during your pitch to maximize sales (this has changed!)
• How to pitch & make an offer…even if you don’t have a product yet
• The LAST THING you want to say on your webinar before you sign off (some secret sauce)

7. Delivering Your Webinar Like A Rockstar

• Webinar “Night Before” & “Game Day” Checklist
• LIVE Demo!
• Handling Q&A (and all the little details)

8. The Follow Up

• Exact follow-up formula to maximize sales
• The last day bonus method

Post-webinar checklist (put it to bed, baby!)

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