Copywriting secrets – How to write copy that sells – Len Smith & Sean Kaye

What you'll learn

• Structure and write compelling sales copy
• Apply the power of emotional drivers, even when writing in a B2B environment
• Beat run-of-the-mill writers who focus on 'needs
• Write powerful calls to action
• Understand how to leverage features, benefits and advantages
• Craft professional press releases that get published
• Know how to become a Voice in their Industry
• Understand how to schmooze bloggers and the press to get published
• Interview end customers with confidence to create persuasive case studies
• Use the power of words to generate more sales leads
• Glean from a wealth of real-life examples
• Master White Papers – the most powerful way to generate sales leads bar none

Description

Let me share my copywriting secrets with you.

Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. I’m going to show you how.

A unique insider’s view

I've been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world's top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV's Secret Millionaires.

A shoulder to lean on

Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students suggest new topics. It's a LIVING course that’s yours for life.

How is this course different?

There are lots of great courses on copywriting. Pity they never get much further than sales copy. They bang on about the consumer when there’s a whole, profitable B2B marketplace out there.

In this course, I focus on a whole range of business copywriting. Sales copy? Sure, in spades. But I also cover things like press releases. How to write them and what to DO with them once you have written them. Like getting published.

We'll look in detail at how to write case studies, web copy that’s optimized, White Papers, and how to become a Voice in Your Industry – where editors will actively seek out your expertise. And I'll introduce you to the most powerful sales-lead generation secret of all time. Complete with real-life examples. That's something else you get in this course, real-life examples to download, so you can see for yourself how the finished article looks and how it feels.

Who’ll benefit?

Who will benefit? Well, entrepreneurs and start-ups. Small business owners, of course. And so will any person responsible for their company's marketing; wanting to improve their skills and their promotion prospects. And finally, anyone who's taken my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business writing skills.

And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.

Who this course is for:

• Aspiring copywriters wanting to master their skills and have access to a real pro
• Anyone who has completed my 'How to BECOME a copywriter' course
• Entrepreneurs, start-ups and business people wanting to punch above their weight
• Web designers seeking an extra revenue stream from existing clients
• Graphic designers needing to understand the role of copywriting
• Anyone aspiring to reach new customers and improve sales conversion
• Marketing professionals looking to develop their career

Course content
11 sections • 39 lectures • 3h 13m total length

• PROMO – copywriting secrets from the master
• FREE TASTER
• Welcome – how to gain the most from this course
• Sales copy ‘quick snacks'
• Features, benefits and advantages – the bit everyone gets wrong
• The most powerful way to structure your sales copy
• Copywriting – how to write a Press Release and get published
• Case studies; everything you need to know
• Writing for video
• Marketing's best kept secret
• Samples and useful links

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