Copywriting Secrets – Dave Espino

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STUDENT REVIEW:

“I’ve listened to many, many messages on the subject of marketing and (this course) with Dave Espino was the best, most concise, helpful, practical, and informative session I’ve ever heard!”

Are you fully maximizing all the leverage points in your business?

There are many leverage points in a business. Unfortunately, most business owners never fully maximize all the leverage points, simply because they are not aware of them.

One of the biggest leverage points for a business owner is found in how they communicate the benefits of their product / service so as to maximize sales.

Part of this process involves top-notch copywriting, but there is also an entire mindset and flow to creating a marketing mesage / funnel that sells, and that is what this course is all about.

In this course, you will discover:

• The best definition of marketing
• How to craft a powerful message that sells your product / service
• The power of automated follow-up sequences
• Introduction to “retargeting” your prospects / customers
• The power of social proof, power words and risk reversal

Discover these proven copy and sales strategies from Dave Espino, who has sold $140 million of his own products and related services, a true insider in the world of marketing, copywriting and sales.

Get Copywriting Secrets – Dave Espino, Only Price $32

Course Curriculum

Introduction – Crafting A Marketing Message That Sells

• Introduction – Crafting A Marketing Message That Sells (2:57)

The Three Rs – Right Message, Right People, Right Time

• Your Message Is Critical – Conveying The Right Message (9:42)
• Important Elements Of The Right Message (4:40)
• Proven Formula For Crafting The Right Message (7:11)

Critical Elements That Add To Your Core Message

• The Critical Importance Of Power Words (5:49)
• Leveraging Social Proof For Maximum Benefit (6:49)
• Effectively Using Risk Reversal For Increased Sales (6:55)

The Right People – Effective Targeting

• The Right People – How To Effectively Target Your Ultimate Customer (4:27)
• Advanced Targeting Technique For Dramatic Results (3:18)
• How To Add Your Review Of This Course (3:04)

The Importance Of Copywriting

• Copywriting – Conveying A Powerful Sales Message (3:22)
• Recommended Copywriting Resource (1:50)

The Right Time – How To “Be There” When The Time Is Perfect

• At The Right Time… Automated Follow Up Systems For Improved Sales Results (5:37)
• Leveraging An Autoresponder For Increased Sales (1:28)
• Example Of An Autoresponder Follow-Up Sequence (3:24)
• Setting Up Elaborate Sales Sequences (1:57)

Introduction To Retargeting

• Introduction To Retargeting For Amazing Results (3:53)

Review Of Leverage Points Covered

• Review Of Powerful Leverage Points – Leveraged Business Growth System (3:39)

Conclusion

• Conclusion (0:31)

Supplementary Resources For Students

• January 2015 – Homebased Businessowner Newsletter (Debut Issue)
• February 2015 – Homebased Businessowner Newsletter

Get Copywriting Secrets – Dave Espino, Only Price $32

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