ConversionXL, Dan Shure – SEO Driven Editorial Calendar

In the first lesson you will learn how to start with a blank canvas and arrive at a few dozen high opportunity seed topics. You will be given a starter template which you will use to complete the brainstorm and topic ideation portion of developing a content calendar that drives SEO growth.

Topics Covered:

• Establish Content Goals
• Keyword Research
• Competitor Identification
• “Tangent” Topic Research

You have a list of great potential topics. But what do you even start with? Resource constraints are a reality, so you need to plan content with the highest value options in mind. In this class you will learn how to prioritize your content based upon actual search opportunity.

Topics Covered:

• Keyword analysis
• SERP analysis

This is the part where most SEO content planning projects fail. You’ve identified and prioritized keywords and topics. But how does that translate into pages, posts, guides, “hubs”? You will be shown exactly how to best align topics to pages and content types.

Topics Covered:

• SERP analysis
• Content Types
• Content Calendars

Based on over 10 years of experience, hundreds of clients and thousands of hours of teaching, training and doing content-based SEO – you will learn Dan’s real list of best practices. You’ll learn about page length, keyword targeting and the top ingredients of rank-worthy content. You will also learn how to properly measure the success of your content plan – and how to get full credit for all the hard work you’ve put in!

Topics Covered:

• On-page SEO
• Content Creation
• Measuring Content Success