ConversionXL, Alexa Hubley – Project Management For Marketing project management

Simplify even the most complex marketing campaigns with a clear project management process.

If you think to-dos falling through the cracks, misaligned goals and unrealistic stakeholder expectations are standard aspects of shipping marketing campaigns – you’re wrong. With clear project management, you’ll be able to complete every task, every tactic and every to-do on time, within scope and without the headaches.

Introduction video (2 min)

After taking this course, you’ll:

• Have a marketing project management process that’ll help you ship more successful campaigns
• Understand the common pitfalls of a poorly managed marketing project and how to avoid them
• A framework you can follow to improve how you’re building, executing, reporting and learning from your marketing efforts.

Project management is every marketer’s secret weapon.

Have you ever felt like you were trapped on a marketing hamster wheel with no idea how to get off?

You keep writing blog posts, sending emails, shipping campaigns…without any true understanding of the impact they’re having on the business. Or worse, you don’t have clear framework for how to improve and optimize your efforts the next time around.

That’s where marketing project management comes in.

With a honed marketing project management process you’ll turn that hamster wheel into a lucrative money-making machine for your business. Marketing project management is a secret weapon for ensuring every project, every campaign and every tactic aligns with your business goals and aspirations.

Designed for marketers looking to get organized, optimize and improve their marketing campaign efforts

This course is appropriate for any level of marketing expertise and everyone looking to improve how they build, execute and launch marketing campaigns.

Students should have experience building or working on marketing campaigns and projects in order to benefit most from the framework and strategies presented in this course.

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