Course Curriculum

Module 1: Introduction to Google Ads

Module 2: Understanding The Google Ads Auction + Bidding

Module 3: Understanding Google Ads Quality Score Metric

Module 4: Correct Campaign / Ad Group Structure

Module 5: Write Ad Copy That Converts

Module 6: Understanding Keywords, Keyword Match Types & More

Module 7: Negative Keywords And WHY You Must Have Them

Module 8: Simple Landing Pages And WHY You Need to Use Them ASAP

Module 9: Setting Up Conversion Tracking Correctly

Module 10: How to Optimize And Manage Your AdWords Campaigns

Module 11: Setting Up Location Extensions & Google My Business Page

Module 12: How to Set Up Remarketing Campaigns

Module 13: (More Advanced) AdWords Scripts And How They Work

Module 14: AdWords Editor Basics & Functions

Module 15: Call Only Ads – A-Z Call Only Campaign Build

Module 16: Creating An MCC Account For Easier Client Management

*Resources Tab (Our Favorite Must Have Tools / Softwares)