Marketing Research Fundamentals

By: Cheryl Ladd

Duration: 1h 15m

Level: Beginner

Released: Apr 15, 2015

Description:

Get to know customers at a deeper level—not as stats but as people—with marketing research. Expert Cheryl Ladd shows how to understand and leverage the best marketing research method for the subject at hand. She lays the groundwork for understanding the marketing research landscape and its role in decision-making, before explaining the process: everything from determining the correct approach to determining data collection methods.

The course also explores how marketing research evolves throughout a product lifecycle and identifies possible stumbling blocks and ethical considerations when performing market research.

Topics include:

1. Understanding market search
2. Determining the research approach
3. Understanding the types of research: qualitative to quantitative
4. Developing questions
5. Collecting data
6. Analyzing data
7. Preparing reports
8. Identifying potential issues in marketing research

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